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Articles from 2020 In April


Monitor: Coronavirus crisis breeds natural products industry opportunity and responsibility

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Natural Products Industry Health Monitor, May 1, 2020
 
A global lockdown might make weeks feel like months and months weigh like centuries, but business allows little room for ennui. As distracting as the daily inundation of the negative can be, the time to look forward is always now. In this new weekly feature, Informa Health and Nutrition sister properties provide that right-now-right-here update. Look for the Industry Health Monitor each Friday to learn the major news that is affecting the natural products market immediately and the less obvious insights that could dictate where the market may struggle or thrive in the months to come.
 

Consider this: Ways to build leadership in pandemic

Crises of pandemic proportions can bring with them a sense of exponential misery, but while it may feel like an era for crisis fatigue, a challenge for the natural products industry is scrawled across every new aspect of castastrophe. This is the put-up or shut-up moment for brands, suppliers, manufacturers to step up to the demands of the disaster.

We talked about consumers looking for leadership in last week's Natural Products Industry Health Monitor. In fact, in recent New Hope Network NEXT Data and Insights research we also see how little trust consumers have in the federal government for information related to taking the necessary precautions to protect themselves from COVID-19.

It’s a shame, the ultimate guardians of our nation are not seen as strong leaders whom consumers can trust during this coronavirus pandemic. Only 19% of consumers trust the federal government and a quarter of all shoppers have no faith in government at all, while more than half do trust local and state governance bodies.

Now is the time to talk about how the natural products industry can display the kind of leadership that builds trust, converts consumers to natural and makes real change.

Trust is tenuous between consumers and the federal government, so what are the other levers brands and industry stakeholders can pull to demonstrate leadership? Perhaps the industry can build a sense of greater intimacy created with small, local, regional and community-focused methods, similar to the ethos of state and local governments.

Those act-local-think-global efforts are needed more than ever before. Hunger may well define the COVID-19 pandemic for many millions around the globe as the focus on disease and death wanes. Last week, the executive director of the World Food Program called the emergence of the coronavirus a “perfect storm” and said it could nearly double the number of people facing starvation, a rise from a troubling 135 million in 2019 to a horrifying 265 million this year. And yet, American farmers are plowing produce into the dirt and pouring milk down the drain. It’s time for natural products manufacturers to support farmers. One step could be to pay higher prices to make farm economics work, which could help farmers get more food to agencies that could in turn help feed those many millions.

The food system has many gaping holes exposed by the pandemic.

Consumers, our data show, trust Big Food companies to keep the food system running during a crisis. But could momentum build more for smaller national and local brands as more of the global supply chain closures send havoc across what are thought of as efficient supply networks?

The closure of meat processing plants is both leaving farmers with nowhere to sell their goods and leaving consumers to face higher prices as supplies dwindle. For the natural products industry, a disastrous lack of organic slaughterhouses could be the place where the big fixes start. Meat alternative brands and producers also should take this moment to highlight some of the arguments for reduced meat consumption that go beyond health and animal rights.

How the natural products industry returns to work is also going to matter. Plummeting emissions tells us the pause button has been pressed, but what happens when the economy sputters back to life? Natural products brands could adopt practices from the work-from-home era to create new models that keep cars off the road and review facility energy use needs as well. Are big offices a relic of the pre-COVID-19 age?

Let a new era begin. And may the natural products industry truly lead the way.

 

Natural Products Industry Health Monitor indexes

 

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Diversity matters. The J.E.D.I. Collaborative, an OSC² natural products industry collaborative promoting justice, equity, diversity and inclusion, has released the results of a survey that outlines some of the natural products industry's diversity challenges. J.E.D.I founder Sheryl O’Laughlin said the survey highlights the needs: “We need to include women, people of color, people with disabilities, the LGBTQ community, immigrants, indigenous communities and veterans, because again, these are pople that are the majority of the country. And in order to make sure we are supporting them and accomplishing our missions, as an industry, we need to make sure their voices are amplified and they’re included in decision making.”

Ethics matter. The pandemic has presented huge opportunities to the natural products industry, particularly dietary supplements, but it’s also an opportunity for shady upstart brands. This week the Federal Trade Commission warned 10 multi-level marketers of nutritional supplements, essential oils and other products, and demanded companies remove claims that their products can treat or prevent coronavirus. Supplement industry trade associations have applauded regulatory actions but it could also be time for brands to start reporting and calling out the most outrageous claims.

And research matters. The more responsible companies are looking past the current crisis the the crises to come. In an interview this week, Sabinsa President Shaheen Majeed said the spike in demand for immunity products should have the supplement industry thinking about how to research new ideas and new efficacy for the category. "There’s more to this and there’s probably more coming. So you might as well have a quality supply company, an R&D focused company, take a look at this and dig deeper.”

Enjoy this

Grocery stores have become a palace of pandemic peril: germs, empty shelves and the guilt of knowing that those people you always ignored are working the front lines to keep you fed. But for "Saturday Night Live," the bulk bins are still filled with comic fodder.

 

Methodology footnotes
 
Natural products consumer behavior indexes: New Hope Network NEXT Data and Insights survey of n~1,000 collected weekly since March 30, 2020, using a convenience sample directionally representative of U.S. consumers ages 18-65 weighted for age, region and gender. The 2017 survey data are based on responses of 1,000 people nationally representative of the U.S. adult population. Index tracks top two box responses. 
 
Natural products industry engagement index: New Hope Network NEXT Data and Insights tracks the core 50 trends defining and innovating the natural products industry. By filtering social and mass media listening through these top trends we are able to track weekly indexes of total mentions and Net sentiment of the hot topics representative of the industry from the beginning of March 2020 compared to average weekly scores of the last three months of 2019. This allows stakeholders a view into the pulse of the industry through online conversations.  

[email protected]: Cleaning boom's lasting impact | Food aid recipients shift online

cleaning supplies

Lysol maker bets cleaning boom will outlast coronavirus crisis

Lysol owner Reckitt Benckiser Group expects excess cleaning habits to continue even after consumers begin spending less time at home and the threat of COVID-19 diminishes. This week Reckitt announced that Lysol's like-for-like revenue skyrocketed over 50% in the quarter in North America, and the company has successfully adjusted its supply chain to meet the unprecedented demand for hand sanitizer, soap and other germ-killing products. Read more at The Wall Street Journal

 

Food aid recipients go online to Amazon, Walmart to avoid virus

A pilot program that allows Supplemental Nutrition Assistance Program recipients to shop online is gaining major traction in 16 states, with participating retailers including Walmart and Amazon backing the initiative's expansion as stay-at-home orders remain in place for many consumers. However, conservative critics argue that moving SNAP online will increase fraud within the program. Read more at Bloomberg… 

 

Pennsylvania Department of Agriculture adopts temporary FDA food labeling policy

In an effort to curb waste, Pennsylvania state food safety inspectors will begin allowing restaurants and food manufacturers to sell their excess prepared foods and ingredients directly to consumers without the typical labeling requirements. FDA is also allowing for flexibility in terms of providing nutrition information for standard menu items. Read more at Fox43

 

Amazon is now a 'notorious market' according to Trump's trade office

The Office of the U.S. Trade Representative has for the first time in history included five of Amazon's overseas operations to its list of places where pirated goods are sold, otherwise known as "notorious markets." The company responded that the characterization was a "purely political act" and the result of a "personal vendetta against Amazon." Read more at USA Today

 

How to eat less plastic

Plastic, contrary to how it is perceived in modern life, is not a "clean" material. It is comprised of thousands of chemicals that can leach into the food and beverages it touches, especially when heated. So why does FDA permit plastic to be used as food packaging? Federal agencies are using a risk-assessment method last updated in the 1950s, and this method does not account for the dangers that low doses of harmful chemicals over time present for consumers. Read more at Consumer Reports

Diversity helps companies thrive—but how can we foster it in the natural products industry?

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We know that diversity matters and, thanks to research reports carried out in recent years by institutions including McKinsey & Company and the Harvard Business Review, we also know that diversity is good for business. Even so, companies have a long way to go when it comes to supporting diversity on leadership teams and in boardrooms. But how does the natural products industry measure up?

This was the overarching question posed by the J.E.D.I. Collaborative—an OSC² natural products industry collaborative whose name stands for Justice, Equity, Diversity and Inclusion—in a recent benchmarking survey completed by approximately 220 industry leaders and providing insight into approximately 1,000 leaders, 725 board members, 220 CEOs and 210 founders.

Carried out during the fourth quarter of 2019, the purpose of the survey was to measure current leadership demographics in the natural products industry and help inform future goals towards promoting and encouraging diversity in this space.

The results of this survey, presented in the J.E.D.I Collaborative webinar embedded at the end of this article on April 29, 2020, by co-founders Sheryl O’Loughlin, Lara Dickinson and New Hope Network's Senior Vice President of Content Carlotta Mast, showed that there is still a long way to go to in terms of supporting and promoting diversity in this industry. 

Here are three of the most striking takeaways from the survey:

1. Industry leadership teams and boards are predominantly made up of white men.

81% of board members and 84% of leadership teams are white, while 68% of board members and 57% of leadership members are men. These demographics are moving farther and farther away from the growing diversity of the U.S., where data from the Associated Press projects white people to be in the minority within 25 years.

Another jarring takeaway from the survey is that black and Latinx membership on industry boards is only 2%, while black and Latinx representation on leadership teams is 2% and 6% respectively.  

2. Smaller companies are more diverse, particularly when it comes to women CEOs.

Companies with fewer than 10 employees are doing better at supporting diversity, with women holding 60% of leadership roles, as compared to making up only 36% of leadership roles in companies with more than 10 people on staff. Companies with fewer than 10 employees also have more people of color in leadership positions, at 27%, as opposed to a mere 18% of leadership positions in larger companies.

As an industry, it is paramount to find ways to keep diversity thriving as companies grow.

3. Supporting J.E.D.I. can help stimulate new growth in the natural and organic industry.

“The lack of diversity is a missed opportunity for growth for the natural products industry,” says Mast, “which is not set up to serve an increasingly diverse and changing population.” Although women drive the majority of purchasing decisions, 73% of industry consumers are white and of privilege. Serving diverse communities not only represents a business opportunity, but also the responsibility that this industry has to ensure that its better-for-you products reach everyone. This is particularly true in today’s COVID-19 crisis, where personal health is more important to consumers than ever before.

A lack of diversity is also a missed opportunity when it comes to the innovation that will be needed to solve big problems facing people and planet in the future.

Next steps

In addition to sharing the results of this benchmarking survey—the first to look at the demographic makeup of the natural and organic industry—the webinar launched the J.E.D.I. Collaborative website, where companies can make a commitment to promoting justice, equity, diversity and inclusion in this industry, as well as find resources and tools designed to help them further and support these goals.

Esca Bona

Innovation and lessons from the plant kingdom and beyond – Fodder podcast

Getty Images For the Biome Fodder podcast

Paul Schulick, founder of the groundbreaking supplement company New Chapter, has taken on a new frontier with his latest brand, For the Biome.

For the Biome launched to the public recently with a natural skin care line born of microbiome support. It features waterless products, fermented cleansers, prebiotic essence sprays and CO2-extracted serums.

Paul SchulickAnd while the products excite, everything about the company and its leader goes much deeper. In this episode of the Fodder podcast, Schulick takes listeners on a journey into how he thinks about product development, greater lessons he’s learning (still, if you can believe it) from the plant kingdom and how natural products developers can continue to find the innovation spark.

Settle in for this deep-thinking episode of Fodder with For the Biome’s Paul Schulick.

Listen to the Fodder podcast

Find us on the interwebs

This is the Fodder podcast powered by New Hope Network's Esca Bona platform. You can find the Fodder podcast here on newhope.com, Soundcloud, Spotify, Apple Podcasts, Google Play and other places you find your podcasts.

Have an "innovation for good food" idea we should consider for the Fodder podcast? Want to offer feedback on our latest episode? Email us at [email protected].

2020 Fodder podcast underwriters

How to master social media in the time of COVID-19

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At this moment in time, how brands interact with their consumers digitally is critical. Learn how others are doing it right and what you can do starting today that will have a big impact on your business.

In the latest installment of TIG talks, Elliot Begoun, founder of TIG, sat down with guests Giovanni Gallucci, a recovering web programmer-turned-internet-journeyman who develops and delivers award-winning search engine and social media strategy for a broad range of CPG and food and beverage clients, and Erin Phillips, founder of Pinckney Palm, who has worked in social media for 10 years serving big brands like Capital One, Le Creuset and BMW.  

Here are the top takeaways on mastering social media strategy in the time of COVID-19.  

While brands shouldn’t be overly overt about the current situation, they should make sure they are acknowledging what consumers are facing.

Gallucci said, "The biggest thing to lean away from is calling out the state of the world, while being sensitive to the situation we’re all in. Be super careful not to sell right now."

As an example: Have a subtle nod to the current reality, but don’t necessarily say “coronavirus” and “quarantine”; use words like “while you’re at home…”  to help consumers understand that you know what they are facing. Try not to use photos in your marketing with lots of people together during social distancing.

No matter what, make sure that whatever your reaction is, it’s consistent with the way your consumer expects you to react. To come off any other ways than how your brand shows up would seem disingenuous. All in all, serve in the ways that you can and stay positive.

Brands who have really stood out during COVID-19 on social media have been focused on servant leadership.

Brands who are practicing the act of giving really stand out in this time. A few good examples of brands that are hitting it out of the park are Spindrift and Uber, which have been pivoting their mentality and marketing to a giving mode—utilizing giveaways and focusing on people on the front lines.

Uber launched an ad campaign focused on not taking Uber unless you need to—keeping drivers and communities safe, acknowledging where we are and keeping the brand, rather than the bottom line, top of mind.

When brands aren’t in a position to use promotions and giveaways, their story is their superpower. Utilize social media to educate, inspire and entertain consumers.  

Utilize the power of LinkedIn and social storytelling by featuring employees working (and thriving) from home, lean into recipes and create content—show people who you are—with or without a call to action. Serving does not have to necessarily mean giveaways of product. Develop informative educational content that helps lift the brand in the algorithms when you can’t be focused on sales.

Phillips explained "social media should educate, inspire or entertain. Right now, lean heavily into education. Ask yourself what your specific consumer needs. This is a completely free way to engage, tell your story and open doors."

Specifically, Instagram stories are where it’s at. People aren’t focusing on the feed anymore. Level it up by embracing stories.

Influencer marketing promotes organic growth and has a higher ROI over ad spend.

One form of advertisement where the ROI is high is influencer marketing over paid ads. There is a human element, which leads to organic growth. When choosing between ads and leadership-driven content, lean into your own expertise. Focus on relationships above all.  

When it comes to developing an influencer marketing strategy, Begoun said, "Don’t get too caught up in the numbers—look for the people who embody your mission and focus on quality."

For discovering new microinfluencers, search organically and use hashtags to find new sources. Focus on authenticity when sending out product and sharing your ‘why.’ A few helpful tools: Apexdrop and Fohr.

(New Hope Network also has tools available to help access top influencers in the space. Check out the top 100 influencers in health and wellness. Brands can also take advantage of the New Hope Blogger Box to get their product in front of our Influencer Co-op.)

Focusing on how to make your social platforms tell a consistent story is paramount.

Foundationally, brands should look at their bio across all platforms. Make sure there is consistency and that consumers can read briefly and understand the company ethos. Remember that algorithms can detect stock images, so use authentic photos and copy as much as possible. People want to know who you are.

As far as posting cadence, Phillips said, "It is far better to post three times a week over ‘posting and ghosting.'"

Social media is just one part of a bigger, cohesive content strategy.

Have a level set about expectations of each social platform. These are brand growth vehicles, for the long haul, and part of an overall strategy. Brands need to have ads to push immediate sales, SEO, organic social, PR, etc. Let social media be a place for story, rather than transaction.

Watch the full TIG Talk below.

 

Mercaris report examines organic market risks in the era of COVID-19 and beyond

mercaris logo

While the current COVID-19 retail environment has given a short-term boost to organic product sales, it’s not clear what the long-term effects on the market will be.

In an effort to find out, Mercaris, the market data service and online trading platform for organic, non-GMO and certified agricultural commodities, released a report examining the risks that the organic market could face in the years ahead. To complement the new report Mercaris hosted an informational webinar led by its director of economics, Ryan Koory.

Koory started off by noting that the current COVID-19 event is one without any kind of historical comparison. From an economic and agricultural perspective, there has never been a situation that has closed down markets, shifted consumer behaviors and worked its way through supply chains and the industry in such a rapid and radical way.

Because the ramifications of COVID-19 are so widespread and fast moving, one of the bedrock questions that we have to ask ourselves, says Koory, is how long does it take for us to get back to normal and what will that normal look like?

“The global spread of COVID-19 has generated a multitude of risks for organic commodity markets,” Koory explains. “With the potential to impact trade, labor, consumer demand and the greater global economy, its ripple effects will likely be widespread and long lasting. Taking stock of these risks is crucial as we look to understand the market in the year to come and navigate this unprecedented event.”

Reviewing COVID-19's impact on field crops and grains

Koory reported that despite bad yields, 2019 achieved good industry growth with 13% more field crop acres, 13% more organic corn farms and 11% more organic soybean farms. Overall there was more corn in supply than anticipated. Organic corn pricing was down slightly as a result, while soybean prices increased slightly.

Because there was increased availability in both commodities total organic imports declined by about 2%. Before even considering COVID-19, more supply becoming available had the potential to weaken prices for both soybeans and corn.

However, looking from April through August 2020, Koory says that the market is not expected to change drastically as fields are planted and forecasts are set so risks throughout the supply chain during this time were assessed as being low.

Compared to corn and soy, grain elevators, mills and crushing facilities will face a bit more risk from April through August as trade partners may limit exports and the transit infrastructure—namely trucking—may be limited; upstream, the high market risk poised by livestock processing capacity could cut demand for grains through 2020.

The implications of a strong U.S. dollar

At the same time Koory warned that the global impact of COVID-19 has strengthened the U.S. dollar while other international currencies have dropped in value.

This could affect the domestic organic market as U.S. prices will come under pressure to be lowered to remain competitive with imports. However, given the typical lag time between when an order is made and when it arrives, this likely won’t be an issue before the fourth or even third fiscal quarter of 2021.

The U.S. typically imports organic commodities from Argentina, Turkey and India. Currently, these countries are impacted by port closures and freight movement restrictions.

While imports from Argentina and Turkey are not as robust, last year imports from India accounted for about 50% of the U.S. soybean supply. India can both receive shipped product and ship product out, but movement of product within the country is prohibited; this has created a bottleneck that lowers the likelihood of imports immediately increasing from India. 

Livestock processing presents the greatest risk

According to Koory, livestock processing faces the greatest exposure to COVID-19 through 2021 with the potential for plant closures and labor shortages. These facilities may not be able to meet consumer demand as shutdowns limit production. And as the impact of COVID-19 hits people’s wallets, consumer spending habits could change as well.

Any drop in livestock production will have a direct correlation on the corn and soy markets, which are used for feed. Organic corn and soy supplies have typically accounted for a large percentage of organic stock feed (much higher than in the conventional marketplace).

Approximately 50% of organic corn goes to feed while 80% of soybeans goes to organic feed. If there is a 5% drop in livestock processing this could cut demand for organic corn by 2.5% and for organic soybeans by 4%.

This could become significant if these numbers continue to shift upwards. Overall, the organic grain markets are vulnerable to livestock industry shutdowns.

Using 2008 as a benchmark

During the recession of 2008, U.S. GDP contracted by about 3.9% year over year. Today some experts expect that GDP will retract by 10%, but other estimates shoot a lot higher. If we see a GDP reduction of 10%, noted Koory, that puts the economy back to the GDP levels of 2014, basically erasing 6 years of organic growth in one quarter.

If there is a protracted downturn that cuts into consumer income, Koory pointed out that premium goods tend to be the first things to fall out of consumer’s consumption circle. Organic is considered premium, so an economic retraction is likely to effect organic commodities. Depending on how this recession impacts the U.S. economy and consumer demand, it could have the longest and most substantial impact on organic commodities ever experienced.

The organic market opportunity

The fact that people are eating at home instead of at restaurants has also changed the market considerably. Prior to COVID-19, the "food at home" category as reported by the USDA had been declining. In 2018 the volume of food expenditures for food at home was at 46%, while expenditures on food away from home (read: at restaurants) escalated to about 53%. But the current situation has drastically shifted these ratios.

This is significant for organic brands because they have a much stronger presence in the retail space. By funneling more sales through grocery stores, the current predicament improves the ability organic commodities have to build their brands and nurture consumer relationships. 

Of course, the question remains how quickly the U.S. economy can recover from this recession. Looking at 2021 and beyond, the biggest risk for organics will be how long-lasting the effects are on the U.S. economy and whether the recession cuts into U.S. incomes substantially. Another contributing factor is if COVID-19 outbreaks continue to occur, which may cause a series of smaller recessions each with their own impact on U.S. consumer incomes and demand.

With so much shifting, Koory says, it is unlikely that consumer behaviors will be the same by the time we get to this point next year. However, consumers are going into grocery stores more often and this presents an immediate opportunity for the organic market to foster a long-term consumer shift if organic goods are able to put themselves more squarely and in a positive light in front of consumers.

5 companies changing the food access trend

Colored circles

NEXT Trends 2020 series: In an effort to help support retailers and brands, we will be publishing regular brand features for the next few weeks. Brands are selected from those that registered to exhibit at Natural Products Expo West 2020 and were curated as great examples of one of 50 trends New Hope Network is monitoring in the marketplace.

These trends are part of New Hope Network's NEXT Expo Guidebook and trend hierarchy.

Today, we look at five companies that are innovating in the "Food Access" trend within the Social Impact Commitments macro force. Brands are emerging on the scene to make sure more populations have access to nutritionally rich and culturally sensitive and relevant foods.

The Not Company, Happy Family Organics, Eat Just

1. The Not Company

What is it? Plant-based foods company based in Latin America that sells products like mayo and milk substitutes.

Innovation: Based in Chile, The Not Company’s mission to scale plant-based foods in the Latin American market, addressing malnourishment and a market full of poor food choices, while leveraging machine learning and Silicon Valley biotech to offer plant-based dairy alternatives.

2. Happy Family Organics

What is it? Happy Family Organics is a baby and toddler nutrition company.  

Innovation: Happy Family Organics is WIC-approved in 15 states. It also has a program called Happy to Help, which allows the company to donate food and run workshops. Since 2015, Happy Family Organics has donated 2,133,018 meals and snacks around the world.

3. Eat Just

What is it? Eat Just is a plant-based food company that sells an egg substitute and other products that are affordable and delicious.

Innovation: Eat Just is leveraging the plant kingdom and technology to make food more sustainable. By making eggs from mung beans, the company use 98% less water, 93% fewer greenhouse gases and 86% less land than conventionally producing eggs—thus also making them more accessible to more people.

Solely, LifeStraw

4. Solely

What is it? Solely is a fruit jerky company. Its jerky has the fewest possible ingredients and are made without added sugar, preservatives or additives.

Innovation: Solely has worked to increase access to organic fruit that is affordable, accessible and easy to store and share.

5. LifeStraw

What is it? LifeStraw makes water filtration products using membrane microfilters, carbon filters and ion exchange filters. Many of its products are portable, for use cases such as camping or hiking.

Innovation: LifeStraw’s Give Back program involves donating water filters to high-need areas around the world where water is contaminated. The company leverages staff and volunteers to assist in planning, training, education and quarterly follow-up visits for a period of five years.

[email protected]: Essential workers prepare to strike | Industry consolidation created today's meat shortages

Getty coronavirus food delivery strike

Essential workers plan strike against Amazon, Shipt, Whole Foods and Instacart

This Friday, International Workers Day, a coalition of employees from some of America's biggest companies are planning on either calling out sick or partaking in storefront demonstrations. They are hoping the one-day strike will make an impression on companies that they say have profited immensely in the era of COVID-19 at the expense of their workforce's health. Employees are asking for mandatory two-week shutdowns of buildings with positive cases as well as more personal protective equipment and cleaning supplies. Read more at Newsweek

 

Tyson Foods helped create the meat crisis it warns against

Tyson Foods' attention-grabbing ad calling out a "breaking" U.S. food supply chain is somewhat hypocritical, as the company is one of three companies that sell roughly two-thirds of America's beef, pork and chicken. The bulk of this meat is processed in a few dozen very large plants—12 of which have been affected by COVID-19 shutdowns; meat prices have already begun to surge as a result. The crisis, as one expert points out, is in processing methods rather than supply. Read more at Bloomberg

 

The worst rebrand in the history of orange juice

Tropicana's 2009 rebrand lost the company 20% of their revenue, roughly $20 million, in just one month. The problem? While beautiful designs are important for eye-catching purposes, if they don't serve a function consumers are less likely to choose them in the split second it takes to pick one brand over another. In other words, information trumps presentation. Read more at Medium… 

 

Meat plant workers to Trump: Employees aren't going to show up

While President Trump can keep meat plants open as essential infrastructure, he can't force wary employees to show up to unsafe working conditions; while "liability protections" have been hinted at, these measures have not been fully explained. 20 meatpacking and food processing workers have died of COVID-19 so far. Read more at CNN

 

Are starchy snacks or sports supplements better for muscle recovery?

Potato-based snacks and sports supplements were found to be equally efficient in terms of replenishing glycogen in both women and men. What this means is that endurance athletes can have as diverse a diet as they would like, as long as they are consuming enough carbohydrates. Read more at Medical News Today