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Articles from 2002 In May

Delicious Living

June 1, 2002

Broccoli Tea Tastes Success

Baltimore—It may not seem terribly appetising, but a patented tea infused with a broccoli extract has proven so popular its makers have had to suspend sales until more customised broccoli seeds can be grown.

Brassica Protection Products tested the beverage in select US markets in March, but a rash of news stories about the tea's antioxidant potential increased demand that exhausted supplies in a matter of weeks.

The active ingredient, sulforaphane glucosinalate (SGS), found in broccoli and other cruciferous vegetables such as kale and cabbage and first isolated by the US Johns Hopkins School of Medicine in 1992, boosts the body's ability to fight carcinogens. Its greatest selling point, however, may be the fact that it is tasteless.

"We consider SGS the 'next generation' antioxidant," said Brassica CEO Tony Talalay. "Consumers can receive SGS combined with the great taste of tea."

Each cup of Brassica tea provides 15mg of SGS, the same amount as found in a three-ounce serving of adult broccoli.

Grilling Guidelines

  • Always clean the grill with a stiff wire brush before grilling.

  • Before lighting the grill, spray the rack or nonstick basket with cooking spray, or brush it lightly with cooking oil.

  • For optimum flavor, marinate meats, tofu and vegetables for at least 1 hour before grilling.

  • Use lower heat for marinades containing sugar or alcohol and for slower-cooking cuts, such as thick vegetables, to avoid burning.

  • Use medium-high temperatures for quick-cooking cuts, such as skinless, boneless chicken breasts, shrimp and tofu.

  • Use bamboo skewers for small pieces of food and kabobs that require a short cooking time.

  • Soak bamboo skewers in cold water for 30 minutes before grilling to avoid scorching.

  • Use metal skewers for larger pieces of food and kabobs that require an extended cooking time.

  • Use metal skewers with flat edges to keep foods from slipping or breaking.

  • Cut foods for kabobs into uniform pieces, and group together those foods that require similar cooking times.

  • So that pieces cook evenly, avoid pushing foods tightly together on the skewer.

  • Always wear oven mitts when handling hot food or skewers.

  • To save time, keep the grill lid closed while grilling.

  • Turn vegetables and fruit frequently during grilling for even cooking.

  • For best results, turn fish only once during grilling.

ARCHIVE: Grilled Whole Trout With Almond Topping

Serves 4 / One secret to grilling fish is to use nonstick trays or nonstick fish holders. If you're like me, you will have to resist your urge to turn the fish. Wait until you're sure one side is done, then wait a bit more. The idea is to turn it just once.

4 fresh whole trout, 6 - 8 ounces each
1-1/2 cups Ginger-Garlic sauce, divided
2 green onions, white parts only, thinly sliced
1 tablespoon thinly shredded fresh ginger
2 tablespoons canola oil
1 medium red bell pepper, cut into 1x4-inch strips
1 medium yellow bell pepper, cut into 1x4-inch strips
1/4 cup toasted slivered almond

1. Remove trout heads and scrape off the scales. Wash inside and out and pat dry with paper towels. Cut three diagonal slashes on each side of each trout. Stuff the slashes and inside the body with the green onion and ginger.
2. In a large shallow bowl, cover fish with 1 cup marinade. Marinate one hour or overnight, turning once.
3. Preheat the grill to medium-high. Drain fish and discard marinade. Pat dry the surface of the fish with paper towels. Brush fish skin with oil. Lightly oil a nonstick tray or fish holder. Grill trout until browned on the outside and meat is opaque, about 8 minutes on each side.
4. As the trout cooks, grill bell peppers in nonstick vegetable basket until tender and browned, 5-10 minutes. In a small saucepan, bring the remaining 1/2 cup sauce to a boil.
5. Transfer the fish and the peppers to a serving plate. Garnish with almonds. Pour sauce over the fish and bell peppers. Serve hot.

Calories 434,Fat 22,Perfat 47,Cholesterol 124,Carbo 8,Protein 48


Senator Harkin to Appear at DSEA Reception at NNFA Marketplace 2002

Announcement by DSEA:

Let's show Senator Harkin that the industry is committed to setting the record straight about dietary supplements. Your presence is needed! Please join us for a continental breakfast at the DSEA Morning Networking Reception on Saturday, June 8 from 7:30 - 9:30 AM in the Las Vegas Convention Center, Room N210. Start the day with colleagues over coffee, juice and muffins, then stay for an update on DSEA's activities from president Elliott Balbert.

Very special guest Senator Tom Harkin will stop by at 9 AM to say a few words about the important role that keeping consumers in our corner plays in preserving DSHEA. Please be there when he comes in -- clearly the more industry commitment he experiences first hand, the better. We need to keep his faith in us strong.

How to conduct free Internet trademark searches

Free Internet Trademark Searches

Effective management of intangible assets like trademarks is part of any successful business strategy. Trademarks are invaluable assets as their role in the traditional brick & mortar and Internet market place is multi-dimensional: identify the products of the owner and distinguish them from the goods of other makers; identify uniformity and quality associated with the trademarked products; and represent the goodwill and reputation in the industry developed by the maker of the product. Trademark owners, therefore, must consistently police and enforce their trademark rights as any unauthorized or conflicting use of their trademark may cause Internet search re-direction, or result in the owner of the trademark not being solely identified in the mind of the public with the owner's goods, or otherwise weaken the value of the trademark. Due to the amount of investment spent in connection with a trademark and the general requirement to police and enforce, it is extremely prudent to exercise caution and rationale in picking and using an enforceable and non-infringing trademark. This article explains how to conduct free Internet trademark searches to help avoid infringement issues. It is essentially imperative and certainly wise for any business to conduct a comprehensive trademark search prior to picking and investing on a trademark. A comprehensive trademark search will help identify the obvious trademark infringement issues and legal risks involved in adopting a mark.

The following paragraphs set out the best sources available to date for conducting free Internet trademark searches. The free searches can be used to help weed out trademarks before presenting the issue before your legal counsel (which will obviously save money). The free searches also will help in the ultimate decision on whether to use and/or register the trademark.

A comprehensive trademark search must include both registered and unregistered trademarks. A federally registered mark notifies the general public of registrant’s claim of ownership of the mark and constitutes prima facie evidence of the registration’s validity and exclusive right to use the mark in commerce in connection with the goods and services specified in the registration certificate. Unregistered marks have limits on their "common law" rights and remedies, however unregistered marks still have the potential to stop someone from subsequent use and/or registering of a similar or confusingly similar trademark.


Sources for Conducting Free Internet Trademark Searches

  1. United States Patent and Trademark Office Trademark Database of only federal pending and registered trademarks, does not include state registrations or any common law marks);



These initial screening searches assist in making a decision on whether the proposed trademark is worthy of further consideration. Typically, the searches relating to products / goods in the food and drug industry should focus on International Classes 3, 5, 9, 10, 16, 29 to 33, and 42. Any identical or confusingly similar search result should be considered a red flag. If a conflict exists, it is wise to choose another trademark (see How to Pick a Trademark) or contact your attorney to advise on the matter.

If you decide to persist with your adoption / registration efforts, the next step is to search for conflicting or confusingly similar common law uses, including the internet domain names. Common law searches can be done on popular internet search engines like;;;, etc. The search results are often extremely lengthy as thousands of listings of unregistered marks exist in Internet commerce.

At this juncture, it is prudent and strongly recommended to turn in the search results to a trademark attorney for legal analysis. The trademark attorney will then conduct further investigation if necessary (i.e. investigate common law rights, or recommend ordering a T & T search for a more complete/full search, etc.). Your attorney will then formulate an availability and registrability opinion taking into account the potential conflicts, risks and options which exist.


International Trademark Searches

Initial screening trademark searches for potential trademark conflicts in foreign jurisdictions can be performed online on the respective Trademark Office home pages. For example, European Community trademark searches can be conducted at; Canadian trademarks can be searched at; Australian trademark databases can be accessed at; New Zealand Trademark Database can be searched at However, these searches are mainly for weeding out purposes, and for a comprehensive legal analysis and identification of potential conflicts opinion, we strongly recommend consulting a trademark attorney.

Editorial: Communicating with Customers—what's the objective?

By Len Monheit

It’s critical in business to analyze performance and measure performance against preset goals and objectives. The Term KPI (Key Performance Indicator) is common, not only in large corporate environments, but even in smaller organizations where staff wear multiple hats and proactively manage their responsibilities at the same time as they put out their weekly fires. When many business leaders realize the effectiveness of motivating and measuring using appropriate KPI’s, why do we find so few metrics when it comes to client communication and Internet activities?

My queries have led to two answers, firstly, the lack of objective setting and secondly, inadequate understanding of data, terms and relevance of collected information, especially when it comes to websites.

Let’s start with objective setting. Most, but not all business professionals have an objective for each client interaction. Those without a goal tend to be socially engaging, pleasant conversationalists, wonderful people, but certainly not operating efficiently on a business level. And this lack of focus is evident in their telephone conversation, face to face dialogue and even in their electronic communication. Typically the information they convey is ‘filler’ rather than ‘need to know’. Their corporate websites reflect this culture as well, as do their print communication and electronic newsletters. These individuals and companies fail to realize that each piece of communication and each page of a website needs to have a goal behind it, otherwise it’s really a waste of resources. And this objective must be communicated to the recipient.

(For instance, the objective of NPIwatch is to update and to educate on industry issues, business and technology. The purpose of this editorial is to illustrate opportunities and gaps. Let me know how well we’re doing at any time.)

All right, now that you have an objective, what next? You need tools to measure whether you’ve accomplished your objective. With a sales call, a deal is an easy result to measure, but sometimes it’s difficult to determine success. Consider a printed newsletter distributed on a quarterly basis. From an internal standpoint, merely getting the newsletter out on time may be considered a success. If the objective of the newsletter is to familiarize an expanding potential client base with company developments, then there are many ways to measure effectiveness. Subscription base, responses to planted information, number of viewers linking back to specific pages of a website, number of mail-in responses or calls, dollar sales of special items are all possible success measures. In an electronic newsletter, the same parameters can be measured, as can client interest on an article by article basis, and sometimes, even what sector of your viewer base is responding to certain information.

We are seeing increasing evidence of the power of technology to invade client privacy, meaning it’s even more important to have an objective for every client interaction. From a corporate website standpoint, we are seeing more sites using site searches and analyzing the results to determine exactly what new and existing clients are looking for on the site.

Monthly and weekly statistics contain reams of information, but interpretation is limited by a lack of understanding of some of the terms. Determining what’s really important and tied to your site objective is critical. Following is a list of common information and an indication of how it can be used or its limitations:

Hits—The number of elements received by viewers. Depending on site construction, this could be very misleading since each page viewed could be associated with many hits.

Bytes—Amount of site data accessed by viewers. Most important for knowing when you are reaching the limits of service of your service provider for data transfer over time and peak periods.

Visits—Total number of viewer sessions in a period of time accessing at least one element. ‘Unique Visits’ eliminates viewers returning in the period of time and gives you a number of the individual discrete host IP’s accessing the site. So if you’re looking for the number of your audience, unique visits gives you a measure of this.

Pages—Number of webpages served to viewers. Many statistics programs also identify the actual page by page usage, so you can use this information to keep viewers engaged and eliminate or revise content that is not getting used.

Entry Pages—The first page of the viewer session, ie where the viewer first enters your site.

Exit Pages—The last page of the viewer session before the viewer leaves the site.

Usage by Day and usage by hour—Most of the above measurements provide traffic indicators on an hour by hour and day by day period.

Using the information above, strategy can be planned and evaluated. Knowing the number of viewers and number of pages gives you an idea of how deep on the site a typical viewer goes. If one of your site objectives is to interact with your viewer base, this could be important. Comparing the number of unique and total viewers gives you an idea of repeat viewers versus first time viewers in any period. Analyzing usage patterns over the course of a day and week will give you an idea of business versus consumer usage, or at least home time versus work time. If you are posting new information on a regular basis on your site, knowing when peak periods are can be useful.

Most statistics program have additional data and over the next few weeks, we’ll speak more about the information you can use in measuring site performance against objectives.

One concluding thought: If one of your website goals is repeat visitors, then you better have both new information and a pointing system to the new information otherwise you’re doomed to failure. Seems obvious doesn’t it?

BEVsystems International, Inc.'s Life 02 SuperOxygenated Water to be Distributed by American Fitness Beverage Wholesalers, Ltd.

MIAMI--(BUSINESS WIRE)--May 31, 2002--
New York-Based American Body Building Distributor Represents 1,200 Accounts Totaling Nearly 5,000 Retail Locations

BEVsystems International, Inc. (OTCBB:BEVS) today announced that New York-based American Fitness Beverage Wholesalers, Ltd. has agreed to distribute Life O2 SuperOxygenated Water. The American Body Building Distributor, which has distribution facilities in New York and New Jersey, represents 1,200 accounts totaling nearly 5,000 retail locations.

The company has placed its initial order and is set to launch an aggressive sales and marketing campaign beginning June 3. Life O2's New York-based sales staff along with BevSystems' Miami-based customer service center will join American Fitness Beverage Wholesalers sales reps with the primary focus on health clubs, gyms, natural health food stores and chains.

"This is the nucleus of our market," said G. Robert Tatum, chairman and chief executive officer of BevSystems International, Inc. "Life O2 SuperOxygenated is becoming more and more popular with the more casual athlete, weekend warrior and individuals who frequent health clubs, gyms and natural food stores who traditionally recognize the amazing benefits of our product."

BEVsystems' patented technology infuses its Life O2 Water and global co-branded products with up to 15 times (1,500 percent) more oxygen than ordinary bottled water.

Mr. Tatum said the American Fitness Beverage Wholesalers, Ltd. Agreement falls under BEVsystems exclusive New York distribution agreement with S.K.I. Beer Corporation (S.K.I.). S.K.I. is a major distributor of non-alcoholic and alcoholic beverages with an outstanding track record of introducing new products and achieving rapid distribution and sales. S.K.I. was the first distributor of Arizona Iced Tea in the nation and distributes many of its products through D'Agostino's, Food Emporium, Key Foods, A & P and Beverage Centers.

Last month American Body Building Distribution Network signed an agreement to become the exclusive distributor of Life O2 Super Oxygenated Water in health clubs, gyms and natural food stores throughout Florida. The South Florida and Tampa-based companies current serve more than 1,200 outlets throughout the state.

Results of double-blind studies support the benefits of SuperOxygenated water. These benefits include improved performance and endurance while reducing body stress, increased extension strength, decreased pulse rate and improved ability to maintain blood glucose levels. A variety of studies involving cyclists, triathletes and runners confirmed improved performance as a result of drinking Life O2 SuperOxygenated Water.

Life O2 Water and other co-branded products utilizing the Life O2 Water SuperOxygenation process are available in 22 countries. Since introduction, Life O2 Water has sold more than 42 million bottles internationally. Along with BEVsystems' own state of the art production facility in Clearwater, Florida, the Company's proprietary equipment, which infuses bottled water with medical grade oxygen, is installed in 11 international bottling plants.

BEVsystems International, Inc. has extensive U.S. distribution, including a master distribution agreement with GNC Nutrition Centers. In addition to the New York City metropolitan area, the Company is currently launching Life O2 SuperOxygenated Water in the South Florida market and is commencing the introduction of Life O2 Water into other major U.S. markets. In just six months since the South Florida launch, Life O2 Water is being distributed from more than 1,200 retail locations.

Life O2 Water was the official water of the NASDAQ-100 Open International Tennis Tournament, as well as the Miami and Fort Lauderdale Corporate Runs.

About BEVsystems International, Inc.
BEVsystems International, Inc. (OTCBB:BEVS) is a pioneer and global leader in the rapidly expanding oxygen-enhanced water category. Its proprietary Life O2 Water brand, which is infused with up to 1,500 percent more oxygen, is currently sold in 22 countries. Tests conducted with Life O2 SuperOxygenated Water have shown improved athletic performance, increased energy, and greater awareness and concentration. The European Journal of Medical Research, an internationally respected medical journal, recently published a peer-reviewed study that supports the penetration of oxygen via oxygen-enriched water from the stomach into the portal vein.

"Safe Harbor Statement" Under the Private Securities Litigation Reform Act of 1995
This press release contains forward-looking statements that involve risks and uncertainties. The statements in this Release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

June 1st Lancet Features Review of Phyto-oestrogens and Cancer

In this review, Herman Adlercreutz from the University of Helsinki, Finland, discusses the consumption of phyto-oestrogen-rich foods such as soy, a source of isoflavones, and whole grain products, which contain lignans, and their role in the prevention of breast, prostate, and colon cancer. In women, a soy-containing diet is more likely to protect against breast cancer if regularly consumed before puberty or during adolescence.

Nutraceutical Clinical Laboratories International Forms Two Operating Divisions to Focus On Its Medical and Preservative Product Lines

ST. PETERSBURG, Fla.--(BUSINESS WIRE)--May 30, 2002--Nutraceutical Clinical Laboratories International, Inc. (OTCBB:NCCL) today announced that it has realigned the structure of its company into two operating units: a Preservative Division and a Medical Division.

Mr. Emery Ellinger has been appointed President and Chief Operating Officer of the Preservative Division. Prior to joining the Company in August 2001, Mr. Ellinger was the President of EGrowth Capital, a firm that assisted high growth companies in finance, operations and strategy. The Preservative Division will focus on marketing and manufacturing NuPreserv(TM), a natural preservative which extends the shelf life of foods and beverages. NuPreserv(TM) provides manufacturers an alternative to replace chemical inhibitors in food and beverage products.

Dr. Richard Goldfarb, a Board Certified Fellow in the American College of Surgeons and a member of the Company's board of directors, has been appointed President and Chief Operating Officer of the Medical Division. Dr. Goldfarb joined the Company in September 2001. The Medical Division will focus on development and marketing of products in the areas of surgical instrumentation, medical disinfection and the medical application of the Company's preservative products as well as manufacturing and distribution of nutraceutical products of Health Care Direct Services, Inc., a wholly-owned subsidiary of the company.

"By organizing the company into two distinct operating units, we will have a single focus for each unique marketplace," said Gary L. Harrison, the Company's recently appointed Chairman and Chief Executive Officer. Prior to joining NCLII, Harrison served as President and Chief Operating Officer of Mrs. Smith's Bakeries, the frozen and specialty baking operations for Flowers Foods (NYSE:FLO).

Nutraceutical Clinical Laboratories International, Inc. trades on the OTC market under the symbol "NCCL" and can be found on the Internet at:,,, and Additional Company Information may be found at Nutraceutical Clinical Laboratories International, Inc.'s web site:

Cautionary Statement for Purposes of the "Safe Harbor" Provisions of the Private Securities Litigation Reform Act of 1995: All statements, other than historical facts, included in the foregoing news release regarding the Company's business strategy and plans of management for future operations are "forward looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. These statements, which include, but are not limited to, words such as "expect," "anticipate," "plan," "estimate," "project" and "intend" are based on management's beliefs and assumptions, and on information currently available to management. Forward-looking statements involve certain known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. These factors include, among others, the Company's ability to successfully implement its business plan; any uncertainties relating to business and economic conditions in markets in which the Company operates; any uncertainties relating to customer plans and commitments; the timely development and market acceptance of the Company's products and technologies; possible product defects and product liability, dependence on intellectual property rights, the highly competitive environment in which the Company operates and other risks detailed from time to time in the Company's periodic reports filed with the United States Securities and Exchange Commission and other regulatory authorities.