To adapt to its ever-growing demand for expertise in the healthy lifestyles category, Integrated Marketing Group hired Ryann Rasmussen this week as a public relations counsel.
Rasmussen spent the last four years as an in-house public relations specialist at University of Utah Health Care (UUHC), the highest quality academic medical center according to the University Health System Consortium. Her work with UUHC produced national exposure in media outlets such as The Washington Post, The LA Times, ABC’s “20-20,” NPR, “Inside Edition” and the Fox Business Network.
“Ryann provides an immediate advantage to IMG’s PR team,” said Jeff Hilton, IMG cofounder and CMO. “The natural products industry is closely tied to developments in the health care field, and Ryann’s expertise in that field and knowledge of medical science will produce outstanding results for our clientele.”
Prior to joining UUHC, Rasmussen covered general news for The Spectrum & Daily News, the daily newspaper in Cedar City and St. George, Utah. She also served as the media relations director for the student body government at Southern Utah University, where she earned a bachelor’s degree in advertising and journalism.