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Nordic Naturals launches EPA Elite

Nordic Naturals launches EPA Elite

Nordic Naturals, the leading manufacturer of omega-3 supplements, now offers EPA Elite™, the most powerful EPA-only concentrates available without a prescription. With 1,600 mg of the omega-3 eicosapentaenoic acid (EPA) in each serving, EPA Elite provides high intensity, therapeutic support for healthy triglyceride levels and heart health, while promoting key anti-inflammatory pathways.

EPA Elite is an EPA-only formula that contains a similar dose of fish oil to a much-studied ethyl-ester EPA formulation. This dose of EPA has been demonstrated in clinical studies to be beneficial in supporting cardiovascular health. EPA Elite differs from the study product in that it is formulated in the more bioavailable triglyceride form.

EPA is an omega-3 essential fatty acid that is required for optimal health, but cannot be produced by the body. Fish oil is considered one of the best sources of the essential fatty acids EPA and docosahexaenoic acid (DHA). While most fish oil products contain both EPA and DHA, research shows therapeutic benefits from an EPA-only formula, particularly for supporting normal triglyceride levels and heart health.

“Research has confirmed that concentrated EPA, in the absence of DHA, is very beneficial for heart health, specifically for lowering triglyceride levels,” said Keri Marshall, MS, ND, and Nordic Naturals chief medical officer. “Research consistently shows that omega-3s manufactured in the triglyceride form are better absorbed than products in the ethyl ester form.”

Since 1995, Nordic Naturals has been an industry leader in shaping standards for fish oil purity, freshness, taste, and efficacy. The company is committed to innovation in order to meet personalized nutritional needs. “It is our goal to create products that fulfill many objectives for our customers, while taking into consideration everyone’s unique nutritional and health needs,” added Dr. Marshall.


Court rules in favor of Satiereal trademark owner

Court rules in favor of Satiereal trademark owner

On April 22, 2013, the United States District Court in Tampa, Fla., ordered Nutra Pure LLC, a Washington corporation, to discontinue its unauthorized use of the Satiereal® trademark. INO'Réal®, the lawful owner of the Satiereal trademark in the United States, brought this suit to prevent Nutra Pure's unauthorized use of the Satiereal name in promoting and selling saffron-containing products.

The Court's order applies to any person or entity working in concert with Nutra Pure LLC. The Court further ordered Nutra Pure, LLC to transfer all of its internet domains incorporating the Satiereal name to INO'Réal. Nutra Pure also entered into a settlement agreement with INO'Réal, the terms of which are confidential.

In response to the consent judgment, Cedric Bourges, the CEO of INO'Réal, stated "We are pleased that the United States District Court issued this judgment. We have spent the past decade developing Satiereal, and we are committed to defending the product and supporting our valued customers. The number of satisfied consumers using Satiereal continues to grow every day and we want them to be assured that they are purchasing the real thing, not a knock-off product without the clinically studied benefits of Satiereal. INO'Réal's Satiereal saffron extract is the only known saffron extract on the market that has weight and satiety properties demonstrated through clinical studies."

The satiated feeling induced by Satiereal may encourage weight loss by helping to avoid snacking and compulsive eating behaviors. Satiereal is patented in Australia, Canada and France for the use of saffron, the saffron extracts crocin and picrocrocin, and derivatives of these as a satiety agent in support of a healthy weight. Patent rights are pending in the United States and are anticipated in the near future.

Satiereal is marketed in North America by P.L. Thomas.


The top 10 trendiest trend stories of 2013 so far

As we approach 2013's halfway point (we can't believe it either), we decided to take a look back at the major stories and trends our readers have been following this year thus far. From the cream of the Expo West crop to ingredient, product and industry predictions, there's just no getting around it, you can't get enough stories about trends (take our latest poll to let us know what else you love reading here).

Without further ado, here's another one for you; newhope360's trendiest trend stories of 2013 in order of popularity.   

Principium introduces SelectSIEVE Bergamot

Principium introduces SelectSIEVE Bergamot

As designed by nature itself, SelectSIEVE® Bergamot has been isolated by 100 percent bergamot juice through an eco-sustainable process based on soft conditions. Bergamot juice, almost exclusively produced in Calabria (Italy) has been used in folk medicine for cholesterol and lipid benefits.

SelectSIEVE Bergamot is a synergic system based on balanced and highly standardized glycosilated polyphenols from Bergamot. It is composed of healthy flavanoids from the bergamot fruit whose natural hypolipidemic, hypocholesterolemic and hypoglycemic effect are well-known. Such polyphenols are isolated from the fruit in glycosilated from which is a guarantee of the natural source and improves their digestibility, bioavailability and stability. In particular, our extract is standardized with polyphenols that have been recognized to be responsible of “statin-like” action without the typical side effects of statins.

Dosage: Hypocholesterolemic: 500 mg/day based on clinical study

Applications: Antioxidant, heart health, normal cholesterol and triglycerides


Results of 5-year NIH study disappoint lutein suppliers

Dr. Jeff Anshel

Over at Booth 663 at Supply Side East in early May, OmniActive was taking their "Lutein For Every Age" message to everyone who passed by their booth. In four days, the results of a five-year AREDS2 study were due to come out, and the company's optometrist consultant, Dr. Jeff Anshel, was eagerly waiting the results.

ARED2 is a follow-up study to the original Age-Related Eye Diseases Study (AREDS) sponspored by the National Institutes of Health (NIH). The original AREDS formula reduced AMD advancement by 25 percent, according to the first clinical trial. That formula contained: vitamin C (500 mg), vitamin E (400 IU), beta-carotene (15 mg), zinc (80 mg as zinc oxide) and copper (2 mg as cupric oxide).

Said Taylor Wallace, PhD, senior director of scientific and regulatory affairs for the Council for Responsible Nutrition: "It was so promising, a second stage to the study was added on, to see if the benefits to these supplements could be enhanced any further."

Those studies are now back, published in the Journal of the American Medical Association. The results were, well disappointing. But, keep reading; there are caveats.

In AREDS2, researchers examined whether adding either lutein plus zeaxanthin, omega-3 fatty acids DHA plus EPA, or both combinations, to the original AREDS formula would help further decrease risk of developing macular degeneration (AMD).

“With AREDS2, they were just trying to tweak the formula to see if they could get any additional affects," Wallace said. "So this formulation theoretically still reduces the risk of AMD by 25 percent; that was already factored in at the beginning of this study. Remember, there was no placebo where people weren’t taking anything; even the control group was taking the original AREDS formulation. So we can assume that everybody had a decreased risk by 25 percent. This study was just done to see if there was anything they could do to enhance that effect even more.”

The reason lutein, zeaxanthin and omega-3s were chosen for AREDS2 is because other observational studies have suggested that these nutrients might help stem the progression of late-stage AMD.

AREDS2 was a multicenter, randomized, double-masked, placebo-controlled phase 3 study that enrolled 4,203 participants aged 50 to 85 years, who were deemed to be at high risk of progression to advanced AMD. The study was conducted between 2006 and 2012. All participants were given the original AREDS formula daily, along with one of four additional supplement variations:

  1. Lutein (10 mg) plus zeaxanthin (2 mg);
  2. DHA (350 mg) plus EPA (650 mg);
  3. All four of the nutrients — the lutein plus zeaxanthin, and the DHA plus EPA; or
  4. A control (which was the original AREDS formula).

Subjects’ eye health was evaluated after five years from the start of the study. Neither addition—lutein plus zeaxanthin or DHA plus EPA, nor all four ingredients combined—when added to the original AREDS formula further reduced risk of progression to AMD, researchers said. In total, 1,608 study subjects progressed to advanced AMD, with this breakdown:

  1. 29% for lutein plus zeaxanthin;
  2. 31% for DHA plus EPA, and
  3. 30% for lutein, zeaxanthin, DHA, and EPA combined.
  4. 31% for the control AREDS formula.

Furthermore, neither lutein, zeaxanthin, DHA, nor EPA effected significant changes in visual acuity. DSM Nutritional Products supplied the lutein (Kemin's FloraGLO lutein), zeaxanthin (OptiSharp), and omega-3 DHA and EPA (Ropufa) ingredients for AREDS2.

Lutein and Eye Health

Lutein is an essential nutrient found in breast milk. Since so few young children get adequate amounts of kale and spinach, it is an ideal food to supplement for infants and children, at about 2 mg a day, studies show.

"We really ought to think of lutein as an essential nutrient," Dr. Anshel explained on the expo floor. "Over 80 percent of learning is done through the eyes. Also for sports performance, for the filtering of blue light, as well as for driving ability as people age." In addition to his role as a spokesman for OmniActive, Dr. Anshel is president of the Ocular Nutrition Society.

AMD is the leading cause of blindness in the developed world and accounts for more than 50 percent of all blindness in the United States. Lutein and zeaxanthin are the main components of the macular pigment. DHA is a major structural component of the retina, and EPA may be a precursor to signaling molecules that potentially may influence retinal function.

The Bottom Line

Omega-3 industry association the Global Organization for EPA and DHA Omega-3s (GOED; Salt Lake City, UT) notes that the study took a treatment-based approach rather than a preventive approach. “Prevention is always more effective than treatment," the association states.

Moreover, it says, “Given the importance of DHA to eye health, the amount supplemented may have been too low to have an effect.”

Wallace, of the Council of Responsible Nutrition, adds, "Age-related eye disease has a long incubation period, and prevention through good nutrition habits should start early and continue throughout a lifespan. Maintaining good nutrition and lifestyle habits most likely have a better chance at preventing chronic disease onset than in halting or correcting a disease progression."

He says that although this study did not report a secondary analysis on the omega-3 arm, that omega-3s are an essential nutrient and one that Americans don't get enough of but should.

As for Dr. Anshel, he is looking forward to an AREDS3. "Limitations of the study include competitive absorption of carotenoids that limited the impact of lutein and zeaxanthin in the presence of beta carotene (which Dr. Chew acknowledged); limited generalizability to less well-educated and well-nourished populations; and that almost all patients elected to take the other-the-counter supplement Centrum Silver, which contains a small amount of lutein and other carotenes and antioxidants. In other words, it seems that the jury is still out on the role of these nutrients in advanced AMD, and this study did not address early AMD or prevention of the disease."

7 gluten-free statistics you need to know

7 glutenfree statistics you need to know

On Thursday, May 30, Newhope360 and the Gluten Intolerance Group are hosting a gluten-free webinar: Understanding the Gluten-Free Customer. Leading gluten-free experts will explore the market-shifting trends, statistics and consumer health and shopping habits that will help you understand the gluten-free customer and ultimately do better gluten-free business—whether manufacturing or retailing. 

Why should you join the conversation? Here are seven statistics that prove you need to pay attention to the GF category.

Register for our webinar here.

Download our free Gluten-Free Tool Kit for more information on doing better gluten-free business.

1 in 133

Estimated number of people in the U.S. affected by celiac disease, the majority of whom remain undiagnosed.


Population thought to have non-celiac gluten sensitivity.


Growth of the gluten-free foods market as it boomed in 2012. Conventional grocery grew less than 1% during the same period.


Americans who say they are trying to avoid gluten for health reasons, according to NPD Group.


Place “gluten-free” was listed in Time magazine’s Top 10 Food Trends of 2012.

$4.2 billion

The size of the gluten-free market in the United States in 2012, according to Packaged Facts.

$6.6 billion

The expected size of the gluten-free category by 2017, according to Packaged Facts.


3 years after US entry, monk fruit reaches mainstream, more categories

A worker handpollinates monk fruit growing on Layn USA39s growing fields in China
<p> A worker hand-pollinates monk fruit growing on Layn USA&#39;s growing fields in China.</p>

Since its launch in 2011, LAYN USA's signature monk fruit ingredient called GoLuo®55 is now found in a number of table top sweeteners in both powder and liquid form, beverage and juice products, as well as powder protein shake mixes. Most recently, the company is working with GoLuo®55 applications in fish oil-based products, gummy vitamins and gourmet chocolates, said ChrisTower, president of LAYN USA.

Monk fruit is still a fairly new ingredient to the U.S.marketplace. Extracted from the Chinese fruit lo han guo, monk fruit earned GRAS status under the Food and Drug Administration by New Zealand supplier BioViottoria in 2010, followed by Chinese supplier Guilin LAYN Natural Ingredients in 2011.

Earlier-generation monk fruit extracts had a characteristic fruity or subtle caramelized flavor, which serves well in particular formulations, in masking bitterness and aftertaste issues with other ingredients or sweeteners. But LAYN’s newer-generation premium monk fruit extract is made with a technology that eliminates monk fruit's organoleptic characteristics.

"GoLuo®55 is approximately 300 times the sweetness of both sugar/sucrose and erythritol, and provides an exceptionally clean-bodied taste," said Tower. "According to an independent consumer evaluation, its taste is closest to sugar among the non-sugar high intensity sweeteners on the market."

Monk fruit pairing up with beverages

One product that showcases how much monk fruit has evolved is Cumberland's Monk Fruit in the Raw, launched in 2012. It is a pure monk fruit ingredient, with no other sweeteners used.

So far, a look at the finished product marketplace shows that monk fruit's most popular product applications are dairy and beverages. Its addition to  beverages has been driven in part by the fact that beverages is one of the primary areas consumers are looking to reduce their sugar and calorie intake.

Explains David Thorrold, CEO of competing monk-fruit supplier BioViottoria: “There is a lot of innovation in the beverage category focused on reducing sugar, but consumers are looking for natural sweetening options. Juice drinks make up a large part of this category, and sweetening with monk fruit is very intuitive.”According to NPD Group, as measured by number of servings, lower-calorie beverages gained 9.5% between 2006 and 2011. In terms of share of total sales, lower-calorie drinks claimed 32.4% of sales in 2006, versus 34.1% of sales in 2011.

In April 2012, BioViottoria supplied the monk fruit ingredient for NECTRESSE Natural No Calorie Sweetener, a tabletop sweetener. McNeil Nutritionals LLC launched the sweetener in the United Stateswith the PR help of renowned journalist Lisa Ling.

BioViottoria's latest innovation is offering a monk fruit extract for use in beverages called Fruit-Sweetness. The ingredient is very soluble in water and ethanol, non-fermentable, resistant to bacterial and fungal spoilage, and does not decompose under continuous heating at 120⁰C for 12 hours. It can be stored for long periods of time without changes in taste, smell or appearance.

The company is also developing a monk fruit juice. “We are working on a number of other products sourced from monk fruit. Some will offer reduced-calorie sweetening with other functional benefits, and we will also have products targeting the dietary supplement space,” Thorrold said.

Other products:

● In April 2013, a Chinese company, Guiling Zhiren Food Industry, launched Grosvenor Siraitia Tea. Grosvenor siraitia is rich in vitamin C, glycosides, fructose, glucose, protein and fat. The tea is said to cool the body internally, nourish lungs and intestines, stop a cough and dissolve phlegm.

● South Beach Diet unveiled a meal replacement drink to the internet/mail order market in March 2013. South Beach Diet Strawberry Banana Flavoured Snack Smoothie is naturally sweetened with monk fruit extract and is packed with protein and fiber to help manage hunger between meals. It contains 45 percent less sugar than the leading weight loss shake. The product is free of artificial flavors and sweeteners.

● Also in March 2013, So Delicious Minis unveiled Vanilla Flavored Almond Milk Ice Cream Sandwiches. Low in fat, and free of dairy or GMO ingredients, the product is also kosher certified and appropriate for vegans. The product contains almond milk, tapioca syrup, inulin root extract, liquid sugar, erythritol, pea protein and monk fruit, among other ingredients.

● In 2012, Beach Body reformulated certain versions of its popular-selling Shakeology, applying monk fruit as a healthy option in reducing the level of fructose without compromising taste, and enabling Beach Body to add additional functional health ingredients into the formula with the extra “room” available given the exclusion of fructose.

Want to learn more? This is a small part of the Engredea Monograph: Sweeteners Edition.


Gluten-Free Webinar: Understanding the Gluten-Free Customer

Gluten-Free Webinar: Understanding the Gluten-Free Customer

Thursday, May 30, 2013 | 2:00pm ET/11 a.m. PT

Today, celiac disease affects about 3 million people in the U.S.—and non-celiac gluten sensitivity may impact up to seven times more. As a result, the gluten-free market is booming: It experienced 17 percent growth in 2012 and is expected to reach $6.6 billion by 2017.

During this webinar, leading gluten-free experts will explore the market-shifting trends, statistics and consumer health and shopping habits that will help you understand the gluten-free customer and ultimately do better gluten-free business—whether manufacturing or retailing.

Register for the webinar.


Danone does dairy in China with new joint venture

COFCO, the State-owned largest food company in China, has signed an agreement with Danone, pursuant to which the two parties will form a joint venture. COFCO has agreed to sell 148,014,022 shares in China Mengniu (a Hong-Kong listed company) to the joint venture.

COFCO and Danone will own 51 percent and 49 percent, respectively, in the newly formed company. After the transaction, COFCO will continue to be the single largest shareholder in Mengniu. Danone will become a strategic shareholder in Mengniu, owning an indirect interest of approximately 4 percent at the initial stage, with an aim to increase the interest in Mengniu based on market conditions in the future.

In addition, Danone and Mengniu signed a framework agreement to establish a joint venture for the production and sales of chilled yogurt products in China, combining their respective assets in this category for a total 2012 pro forma net sales of about 500 million euros, with an estimate market share around 21 percent and 13 factories across China. This joint venture will benefit from the complementarity of Danone and Mengniu brands. It will achieve synergies by introducing Danone’s undisputed worldwide expertise in quality and product innovation, while fully leveraging Mengniu’s leadership and distribution capability in China’s yogurt category. Danone will own 20 percent and Mengniu 80 percent of the new joint venture in China. Danone will assign experienced senior executives to join the top management team, assisting Mengniu to further upgrade its management capability.

Danone will invest approximately 325 million euros as a result of the two above cooperation projects. The cooperation will help Mengniu to leverage Danone’s leading product innovation and management capability in the Fresh Dairy category. Danone’s BIO (Activia) brand will put the new fresh dairy business in a solid position to build its strong leadership in the active health sector.

“COFCO welcomes Danone. As the largest state owned company in the food sector, COFCO has the responsibility to further develop dairy products in China. I hope COFCO and Danone will take today’s cooperation in dairy sector as a starting point, and explore more cooperation opportunities in the future by leveraging respective advantages in marketing, channels, product and management, in order to jointly develop the Chinese market.” declared Frank Ning, chairman of COFCO.

“Joining the strengths of Danone, COFCO and Mengniu will create the winning combination to unlock the potential of the Fresh Dairy Products category in China. Backed by COFCO's extensive expertise in the Chinese food industry and by Mengniu's nation-wide leading platform in the Dairy sector, our brands will benefit from significantly wider reach to the largest number of Chinese consumers,” said Franck Riboud, Danone chairman and CEO.

“Following the successful international cooperation with one of the largest European dairy companies Arla Foods, Mengniu is very pleased to partner with the world’s leading Fresh Dairy company Danone, introducing its international expertise in product research and development, brand management and sales and marketing, which will strengthen our technical innovation capacity in the Fresh Dairy Product market and help us to deliver products of wider range and higher quality to consumers,” declared Elaine Sun, CEO of Mengniu.

COFCO’s and Mengniu’s strategic partnership with Arla Foods is unaffected by the agreement. “Arla welcomes Danone as Mengniu’s partner in the locally produced chilled yogurt category. Together with our ongoing initiatives in the Arla/Mengniu milk technology center in Beijing, we are confident that Danone’s engagement in Mengniu will increase consumers’ trust in locally produced dairy products - for the benefit of all players in the Chinese dairy market,” says Finn S. Hansen, executive vice president in Arla Foods and member of Mengniu’s Board of Directors.

These transactions are subject to the approval of the relevant authorities and are expected to be finalized in the coming months.

Bioriginal relaunches website

Bioriginal relaunches website

This year marks our 20th year of omega innovation, and to celebrate this milestone, along with many other exciting changes coming up, we’re pleased to announce the launch of our newly redesigned website, The new site offers our customers a fresh clean look, user-friendly navigation and all new content.

Developed with our customers in mind, our new website provides resources, scientific articles, product information and industry news. The site also offers further insight into who Bioriginal is, why we’re passionate about what we do and most importantly to us, how we can help you, our customers. You’ll find information and resources on our diverse capabilities, omega expertise and proprietary processes that we use to develop and deliver innovative custom omega solutions to help you differentiate and compete in our increasingly competitive space.

We’ve made it easy to get in touch with us for any information or help you need, with quick contact forms on each page. You can also follow us on our LinkedIn page to stay up to date with our news and events, and connect with our team to get any additional support you need.

The website will be updated regularly with new features, articles and the latest industry and Bioriginal news. To receive the latest news and information, delivered right to your inbox, you can also sign up for our new omega newsletter, with our first issue launching at the end of May.