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Consumer Protection Agencies Combat Cross-Border Fraud

At a three-day meeting being held in Sydney, Australia, the Federal Trade Commission and members of the International Marketing Supervision Network (IMSN) announced two initiatives to combat cross-border fraud: The network reported the results of a global law enforcement sweep involving Internet health scams, and it unveiled the newly designed Web site, , where consumers can file cross-border e-commerce complaints that can be accessed by IMSN partners.

"Cross-border fraud is a growing problem that hurts consumers and dilutes consumer confidence in the global marketplace," said Commissioner Mozelle W. Thompson, head of the U.S. delegation to the IMSN meeting. "The only way to combat it effectively is to cooperate with our foreign counterparts through international networks such as the IMSN. Consumer protection law enforcers need to work together so that fraudsters know that they cannot escape law enforcement scrutiny by setting up shop in one country and targeting consumers in another."

"The development of the Internet and improvements in telecommunications permit fraud to be perpetrated on a large scale - not just across state borders, but also across national ones," said Chairman Timothy Muris. "Combatting cross-border fraud requires international cooperation among consumer protection agencies. I am pleased that Commissioner Thompson is advancing this effort through his work with the IMSN."

The project to combat Internet health scams was initiated earlier this year when law enforcers in 19 countries, including the United States, surfed the Internet for misleading health claims. The Australian Competition and Consumer Commission (ACCC), the current IMSN president and chair of the current session, organized the surf.

Participating law enforcers identified more than1,400 global Web sites as making questionable claims for health-related products and services. Law enforcers sent e-mails to the sites making the questionable claims, warning that they might be violating the law, and stating that if the claims were not modified, law enforcement action may be initiated. IMSN members have announced settlements and enforcement action against at least 45 companies, and many members continue to investigate Web sites making the questionable claims.

The IMSN also launched a redesigned Web site, The site, originally launched in April 2001, allows consumers to file cross-border e-commerce complaints, access consumer education materials, and contact consumer protection authorities around the world. Visitors to the Web site can access the data in English, Spanish, French, and German. The complaints filed by consumers are accessible to law enforcement agencies that will use the information to decide whether to take appropriate follow-up action.

The new site includes a streamlined portal and menu that will make it easier for consumers to navigate the site. The consumer education links also have been reorganized to make them more user-friendly. There is a great deal of new content for consumers, including a new "General Guide for Online Shopping" available in four languages. The site also now allows consumers to learn about ways in which they can resolve their complaints through the use of alternative, or out-of-court, dispute resolution programs.

Since its launch by 13 IMSN countries, the project has incorporated four new members: Japan, Poland, Latvia, and Belgium. More than 2,500 consumer complaints have been filed so far, providing law enforcers with an array of information about different types of cross-border e-commerce scams.


Claudia Bourne Farrell,
Office of Public Affairs

The 2003 Edition of the United States Pharmacopeia and National Formulary (USP-NF) Is Available for Advance Purchase

USP 26-NF 21 Is the Second Annual Edition


September 24, 2002 Rockville, Maryland -- The United States Pharmacopeia (USP) is pleased to announce that the new edition of the United States Pharmacopeia and National Formulary (USP-NF) is now available for advance purchase. The new edition, USP 26-NF 21, will be published in November, and becomes official on Jan. 1, 2003. It will be followed by two Supplements in February and June--becoming official in April and August 2003, respectively. The 2003 edition of the USP-NF contains more than 4,000 monographs--about 130 new and 360 revised. In addition, five new General Chapters were added and nearly 20 were revised. The current edition, USP 25-NF 20, has been official since January 2002.

"This is the second edition since the USP-NF became an annual publication," said Roger L. Williams, M.D., executive vice president and chief executive officer at USP, "and, similar to previous years, this year's edition is the same trusted source upon which users depend. By printing the USP-NF annually, we are providing users with an improved tool that can more effectively meet their informational needs."

As before, the book contains two separate official compendia--the USP and the NF. The United States Pharmacopeia (USP), established in 1820, contains legally recognized standards of identity, strength, quality, purity, packaging, and labeling for drug substances, dosage forms, and other therapeutic products, including nutritionals and dietary supplements. The National Formulary (NF), established in 1888 by the American Pharmaceutical Association, includes standards for excipients, botanicals, and other similar products. USP purchased the NF in 1975, combining the two publications under one cover, creating the USP-NF.

USP-NF monographs contain specifications (tests, procedures, and acceptance criteria) that helps ensure the strength, quality, and purity of named items. The USP-NF also contains monographs and general approaches to ensure the quality of compounded preparations. USP-NF monographs, which are recognized worldwide, may be enforceable by the U.S. Food and Drug Administration (FDA) and also by state agencies in the United States.

The new USP 26-NF 21 is available in print, CD, Intranet, and online. USP will begin shipping the new edition to customers in November 2002.

For more information about the new edition, visit the USP Web site at or e-mail your questions to [email protected] To order the USP 26-NF 21, please call 1-800-227-8772 or 301-881-0666, or order online at A photograph of the 2003 edition of the USP-NF is attached to this news release.

# # # #

USP-The Standard of Quality
USP is a non-government organization that promotes the public health by establishing state-of-the-art standards to ensure the quality of medicines and other health care technologies. These standards are developed by a unique process of public involvement and are recognized worldwide. In addition, USP has public health programs that focus on promoting optimal health care, including the Dietary Supplement Verification Program (DSVP), Health Care Information, and Patient Safety. USP is a not-for-profit organization that achieves its goals through the contributions of volunteers representing pharmacy, medicine, and other health care professions, as well as science, academia, government, the pharmaceutical industry, and consumer organizations. For more information, visit


`American Dietetic Association Complete Food and Nutrition Guide' Offers Realistic Advice on Achieving Overall Wellness

From Antioxidants to Zinc, Dietitians Provide `Can-Do' Insight on Nutrition And Lifestyle

PITTSBURGH, Sept. 24 /PRNewswire/ -- What's a phytonutrient anyway? Are carbohydrates good, or bad? Is it possible to prepare a healthful meal, without sacrificing taste?

The latest nutrition news can leave anyone's head spinning. That's why the American Dietetic Association (ADA) and Wiley recently released the second edition of the American Dietetic Association Complete Food and Nutrition Guide, as a practical, up-to-date resource for healthful eating. Taking the guesswork out of nutrition and food, the guide offers positive solutions for everyday eating and nutrition dilemmas, covering everything from supermarket shopping and eating out, to feeding kids, to today's "hot" food issues, sports nutrition and kitchen essentials.

"One practical tip that I share, especially with busy mothers, is to stock their pantry for convenience. There's more variety than many people realize in canned products including vegetables, fruits, soups, lean meats, stews and beans," said Roberta Larson Duyff, registered dietitian and author of American Dietetic Association Complete Food and Nutrition Guide.

According to Duyff, using canned foods cuts down on mealtime preparation and provides plenty of nutrition and flavor. In fact, a nutritional study conducted by the University of Massachusetts found that recipes created with canned, fresh or frozen ingredients are similar in nutritional value and taste appeal. Perhaps best of all, when time and energy for cooking are in short supply, nourishing recipes made with canned ingredients can be ready in a moment's notice.

Some additional "practical tips" that are featured in the American Dietetic Association Complete Food and Nutrition Guide include:

-- Paint Your Plate With Color -- Toss blueberries in your yogurt. Garnish your salad with sliced beets. Tuck spinach leaves into your sandwich. A rainbow of fruits and vegetables create a palette of nutrients and phytonutrients, or plant chemicals, on your plate: from oxidizing free radicals that may damage healthy cells, to having anti- inflammatory qualities, to lowering LDL cholesterol.

-- You Say Tomato -- Tomatoes contain lycopene, an important carotenoid, which may help prevent certain cancers. Research confirms that lycopene in tomatoes is converted by heat in the canning process, allowing the body to absorb it more easily. As a result, processed tomato products such as canned tomatoes and sauces are among the best sources of dietary lycopene.

-- Fiber: Bundled with Nutrients and Phytonutrients -- Fiber itself is full of health benefits of insoluble fiber in whole-wheat products, flaxseed and many vegetables that may reduce the risk of colon and/or breast cancer, as well as soluble fiber in legumes, oats, and many fruits and vegetables that may lower blood cholesterol levels, and reduce the chances of cardiovascular disease. Beyond that, most fiber-rich foods also contain antioxidant vitamins or minerals. And whole grains have lignan, a phytonutrient that may offer protection from some cancers.

-- Berry Tasty -- Antioxidants found in all kinds of fruits and vegetables may protect against certain cancers and promote heart health. Canned berries such as strawberries, blackberries, blueberries and cherries are among the many flavorful and convenient fruits with antioxidants.

-- Milk It for All It's Worth -- Besides the bone-building benefits, a trio of nutrients -- calcium, magnesium and potassium -- in many dairy foods may protect against high blood pressure and promote heart health.

-- "Soy" Good! -- Whether whole soybeans, tofu or soy milk, the many soy products sold today have isoflavones, which may protect against breast and prostate cancers, and promote bone health after menopause. Soy protein may be heart healthy, too!

"The real recipe for wellness is a combination of healthful eating (a variety of nutrient-rich foods, moderation and good taste) and a physically active lifestyle. Remember that healthful eating, even in a hectic world, is realistic, convenient and flavorful," Duyff said. "We hope the updated American Dietetic Association Complete Food and Nutrition Guide answers consumers' many food and nutrition questions, and that it provides practical and positive solutions for eating for health. So read, enjoy, stay active and eat healthy -- for life."

Healthful Eating and Recipe Ideas: Looking to learn more about healthful eating and the opportunity to download some great recipes? Then visit from now to November 15 to register for a chance to win a "Super Charged" Wellness Prize Pack which includes a copy of the American Dietetic Association Complete Food and Nutrition Guide autographed by Roberta Duyff, a spa package and a gift certificate to stock your pantry with nutritious and convenient canned food.

About Roberta Larson Duyff, MS, RD, FADA, CFCS

Roberta Duyff, an expert in food and nutrition, is nationally recognized as an author, consultant and developer of a wide variety of consumer publications, including the first and second editions of the award-winning American Dietetic Association Complete Food and Nutrition Guide (Wiley), educational books, cookbooks, children's books and as a media spokesperson. A registered dietitian, fellow of the American Dietetic Association (ADA) and certified in family and consumer sciences, she is strongly committed to consumer health and culinary nutrition as a noted food and nutrition leader.

About the American Dietetic Association

With nearly 70,000 members, the American Dietetic Association is the nation's largest organization of food and nutrition professionals. The Chicago-based ADA serves the public by promoting optimal health and nutrition. Visit ADA at

The Canned Food Alliance is a partnership of the American Iron and Steel Institute's Steel Packaging Council, the Can Manufacturers Institute and selected food processors. The primary mission of the Canned Food Alliance is to serve as a resource for information on the convenience, contemporary appeal, nutrition and versatility of canned food, more than 90 percent of which is packaged in recyclable steel cans. For dozens of mealtime solutions, be sure to visit the Canned Food Alliance online at

About John Wiley & Sons, Inc.

Wiley is a global knowledge company with a diverse portfolio of technology, business, consumer and how-to brands, computer-based learning tools, Web-based products and Internet e-services. Wiley's best-selling brands and imprints include Jossey-Bass, For Dummies, Betty Crocker, Culinary Institute of America (CIA), Bible, CliffsNotes, Frommer's, Unofficial Guides, Visual, Weight Watchers, Ernst & Young, JK Lasser, and Webster's New World. Founded in 1807, Wiley provides must-have content and services to customers worldwide. Its core businesses include scientific, technical and medical journals, encyclopedias, books and other online products and services, professional and consumer books and subscription services and education materials for undergraduate and graduate students and lifelong learners. Wiley has publishing, marketing and distribution centers in the United States, Canada, Europe, Asia and Australia. Wiley's Internet site can be accessed at

Inverness Medical Innovations Announces Closing of Wampole Laboratories Acquisition

Company Also Completes $35 Million Private Placements of Subordinated Debt and Converts a Substantial Amount of Series A Convertible Preferred Stock

WALTHAM, Mass., Sept. 23 /PRNewswire-FirstCall/ -- Inverness Medical Innovations, Inc. (AMEX: IMA) , a leading provider of women's health and nutritional products and a developer of advanced medical devices, announced that it has closed its previously announced proposed acquisition of the Wampole Laboratories unit of MedPointe, Inc. for an aggregate purchase price of $70 million in cash. In completing the transaction, the company also completed two private placements of subordinated debt resulting in aggregate gross proceeds of approximately $35 million.

In the first of these private placements, the Company sold approximately $20 million of subordinated notes with warrants. The subordinated notes bear interest at 10% and mature in six years. The warrants issued in this placement represent the rights to acquire an aggregate of 160,000 shares of common stock at $13.54 per share. Directors and officers purchased an aggregate of $1,850,000 of the subordinated notes in this placement, of which $1,150,000 was purchased by an entity affiliated with Ron Zwanziger, CEO of the Company.

The second placement raised $15 million of gross proceeds through the sale of $9 million of subordinated notes and $6 million of convertible subordinated notes. The subordinated notes and convertible subordinated notes issued in the second placement bear interest at 9% and 3%, respectively, and mature in six years. The convertible subordinated notes convert into shares of common stock at an initial conversion price of $17.45. Entities associated with Mr. Zwanziger purchased an aggregate of $7.5 million of subordinated notes in the second placement. In connection with this second placement, holders of approximately 1.7 million shares of the company's outstanding Series A Convertible Preferred Stock, representing approximately 84% of the total outstanding Series A Convertible Preferred Stock, voluntarily converted their preferred stock into common stock.

Additional detail and information regarding these transactions will be available in a Current Report on Form 8-K filing to be made by the company with the Securities and Exchange Commission. For more information about Inverness Medical Innovations, please visit our website at

Inverness Medical Innovations manufactures and sells products for the women's health market, and is engaged in the business of developing, acquiring, manufacturing, and marketing advanced medical device technologies. The Company is presently exploring new opportunities for its proprietary electrochemical and other technologies in a variety of consumer-oriented applications including immuno-diagnostics with a focus on women's health and cardiology. The Company's women's health and nutritional products are distributed to consumers through established retail distribution networks such as Wal-Mart, Walgreens and CVS. Inverness is headquartered in Waltham, Massachusetts.

This press release contains forward-looking statements within the meaning of the federal securities laws. Actual results may differ materially due to numerous factors, including without limitation, technological advancements and patents attained by competitors, demand for and the potential market acceptance of Inverness' current or future products, the intensely competitive environment in Inverness' markets which could reduce market share or limit the ability to increase market share, the efficacy and safety of products, the content and timing of submissions to and decisions by regulatory authorities both in the United States and abroad, the ability to manufacture sufficient quantities of product for development and commercialization activities, the ability to successfully develop and commercialize products, and the risks and uncertainties described in Inverness Medical Innovations' periodic reports filed with the Securities and Exchange Commission under the federal securities laws including its Annual Report on Form 10-K for the year-ended December 31, 2001. Inverness undertakes no obligation to update any forward-looking statements.

The subordinated notes and warrants have not been registered under the Securities Act of 1933, as amended, or state securities laws, and may not be offered or sold in the United States absent registration with the Securities and Exchange Commission under the Securities Act of 1933, or an applicable exemption therefrom.

New Study Provides Evidence That Tea Consumption Reduces Low Density Lipoprotein ('Bad' Cholesterol) Levels

Additional New Findings Strengthen Link Between Tea and Decreased Risk of Certain Types of Cancer

WASHINGTON, Sept. 24 /PRNewswire/ -- Leading scientists from around the globe convened yesterday in Washington, DC for the Third International Scientific Symposium on Tea & Human Health: Role of Flavonoids in the Diet to review the latest findings on the potential health benefits of tea, including new studies on promoting heart health and reducing the risk for cancer. The latest data provide further evidence of tea's potential disease-fighting capabilities. Major research developments since the Second Symposium on Tea & Human Health, held in 1998, include new results that suggest:

  • Tea may reduce Low Density Lipoprotein (LDL, or "bad" cholesterol) levels by 10 percent
  • Consumption of as little as four cups of tea per day may contribute to cardiovascular health by improving endothelial function, as seen in clinical studies
  • Tea may reduce oxidative stress, as indicated by decreases in DNA damage in smokers
  • Tea consumption is linked with a 60 percent decrease in rectal cancer among women

The symposium, which was sponsored by the American Cancer Society, the American College of Nutrition, the American Health Foundation, the American Society for Nutritional Sciences, the Food and Agriculture Organization, the Linus Pauling Institute and the Tea Council of the U.S.A., was held at the United States Department of Agriculture (USDA). Leading researchers from around the world joined American scientists in presenting the latest clinical, laboratory and epidemiological data on the role of tea in promoting healthfulness and reducing the risk of disease.

"As investigators continue to study the multiple effects that tea has on human health, more research supports tea's potential in helping to reduce the incidence of major diseases," said the meeting's co-chair, Jeffrey Blumberg, PhD, Professor, Friedman School of Nutrition Science and Policy and Chief, Antioxidants Research Laboratory, Jean Mayer USDA Human Nutrition Research Center on Aging at Tufts University, Boston. "The scientific community is making tremendous strides in discovering the potential for flavonoids in black and green tea and other plant foods to promote health and reduce the risk of certain chronic diseases, findings which could have significant implications for public health."

Studies Suggest Tea Consumption May Lower "Bad" Cholesterol

The results of a new clinical study suggest that tea consumption may decrease LDL cholesterol by 10 percent when combined with a "Step I" type diet, moderately low in fat and cholesterol, as described by the American Heart Association and the National Cholesterol Education Program. The study, conducted at the USDA Beltsville Human Nutrition Research Center in Beltsville, MD, is the first investigation of tea in which the subjects' diets were precisely controlled by having them eat meals prepared at the research facility. In addition to the "Step I" diet, all subjects consumed five cups of either caffeinated tea, a placebo beverage with color and flavor closely matching that of the tea, but having no caffeine, or a similar placebo beverage with caffeine added to the same concentration as in the tea. "This clinical trial is one of the first to show significant benefits of tea on blood cholesterol," said Joseph Judd, PhD, Acting Director, Beltsville Human Nutrition Research Center, and the study's lead researcher. "The controlled diet allowed us to closely examine the effects of tea drinking in conjunction with a healthy diet on cholesterol levels free from the interference by variation in other nutrients or components of the diet."

These new developments in tea research add to the growing body of evidence suggesting that tea consumption positively impacts cardiovascular health in several different ways, with as little as two to four cups per day. Another study, published in the May 6, 2002 issue of Circulation: Journal of the American Heart Association, found that study participants who drank four cups of tea per day had a significantly lower risk of death following a heart attack. Additional research suggests that tea flavonoids may support endothelial function, an important indicator of cardiovascular health. More research is necessary to conclude that tea may be used as a preventive measure to combat the risk of heart disease, but the results so far are extremely promising.

New Developments in Cancer Research

Lung Cancer
In the first intervention study using tea, preliminary findings suggest that smokers who drank tea had significantly lower levels of oxidative DNA damage. Oxidative stress to DNA is implicated in a multitude of chronic diseases, including cancer. In this clinical study, smokers drank four cups of decaffeinated green tea, decaffeinated black tea or water for four months. Researchers then looked at several biomarkers of oxidative stress, or DNA damage. Preliminary results found that smokers who drank green tea showed a significant decrease in urinary biomarkers of oxidative DNA damage. Researchers have also observed similar results in animal studies, in which tea inhibited tobacco-induced lung tumor formation. "We know that smokers' bodies sustain a high level oxidative damage and are at risk for certain cancers," said Iman Hakim, MD, PhD, MPH, Division Director, Health Promotional Sciences, Arizona Cancer Center and Research Associate Professor of Public Health, College of Public Health, University of Arizona. "Because this population has elevated levels of oxidative damage at baseline, we are better able to observe the effects that tea consumption has on oxidative stress."

Rectal Cancer
According to an epidemiological study conducted in Russia to determine the protective nature of black tea against rectal cancer, women who consume high levels of tea were shown to have a 60 percent reduction in the risk of rectal cancer, as compared to women who drank relatively low amounts of tea. Researchers identified patients recently diagnosed with rectal cancer and questioned them about their tea-drinking habits, then divided the participants into three groups based on the amount of dry tea used per month: low consumption, less than 80g dry tea per month; moderate consumption, 80-160g dry tea per month; and high consumption, more than 160g dry tea per month. The Russian population was selected, not only because tea drinking is an essential part of the culture, but also because of the traditional method in which tea is prepared. As is the custom, black tea is brewed at a high concentration, then consumed in a diluted form throughout the day. Instead of measuring tea consumption in terms of fluid measures, intake was measured by the amount of dry tea used to make the tea concentrate. In addition to the 60 percent reduction in risk of rectal cancer found in heavy tea-drinking women, researchers found that women who were moderate tea-drinkers had a 52 percent reduction in the risk of rectal cancer as compared to women in the low consumption group. Although men were also recruited for the study, the findings were much weaker, possibly due to the men's high volume of alcohol intake.

These new findings are an important step in determining the potential role of tea components in cancer prevention and complements previous studies that have found tea drinking to be associated with a decreased risk of certain cancers. More research is necessary before a definitive link can be made, but the current research looks promising.

Mechanism of Action and Bioavailability of Tea Flavonoids

While the established body of tea research strongly suggests that tea consumption offers a wide variety of health benefits, ranging from the promotion of heart health and reduced risk of some forms of cancer, the actual mechanisms by which the benefits are wrought remains under investigation. In vitro studies suggest that tea flavonoids protect against oxidation, but there may be other mechanisms by which tea components function once they are absorbed into the body.

During digestion, flavonoid molecules undergo biochemical changes. Since these compounds are modified in the gut, flavonoids may still protect against oxidative stress, but may function by other mechanisms as well in vivo. In vivo studies suggest that flavonoids interrupt the pathway of oxidative stress and intercept the "message" for apoptosis, or cell death.

Black tea's flavonoids are complex in structure and appear to be absorbed at different points in the body. Some of the larger molecules are not absorbed in the stomach or small intestines, but remain intact until they reach the colon, where they are partly absorbed into the bloodstream. The remaining flavonoids may act as antioxidants and reduce the risk of colon cancer. Because black tea's flavonoids remain intact through much of the gastrointestinal tract, it seems that the flavonoids may have potential benefits at various points throughout the gut. Conversely, the principle constituents of green tea, are simple flavonoids, called catechins, which are quickly absorbed into the body after consumption. "Because green and black tea flavonoids appear to be absorbed and metabolized at different points throughout the digestion process, flavonoids may have an even wider range of protective benefits to various body systems than originally thought," explained Dr. Blumberg.

Looking Toward the Future

The ongoing scientific exploration of the health benefits of drinking tea has led to a growing body of research that points to tea as being an important contributor to overall health. Research continues to show that flavonoids seem to have a potent effect in maintaining the health and function of cells and physiological systems -- and tea is a major source of flavonoids in the human diet.

"The research presented at this year's symposium further extends the scientific evidence that tea may have a favorable effect on the cardiovascular system and may positively impact health in many other ways, including reducing the risk for some cancers," said Dr. Blumberg.

Looking towards the future, researchers plan to probe deeper into the various mechanisms by which tea flavonoids function in the body and the implications these mechanisms have on human health and disease prevention. Clinical trials now underway and being planned will provide further important information about the role of tea in health promotion.

Event Review: Integrated Health Expo 2002

Integrated Health Expo 2002 Annual: Yes (first time event) Date: September 13-15, 2002 Toronto, Ontario Canada Comparison to previous year: Not applicable Number of : Exhibitors 67 exhibitors in ~134 spaces Attendance for: Associated Seminars not known Tradeshow: floor traffic steady, 600 attendees preregistered representing retail and mass, 300 attended Saturday September 14th, Sunday the fifteenth a bit quieter


Quality of interactions on show floor was excellent, most exhbitors had expectations realized and serious buyers. both exhibitors and attendees would participate again. Most exhibitors generated at least one critical lead.

Attendee feedback:
Limited companies to visit, although attendees were pleased too that exhibitors had time for quality interactions. Business was advanced on the tradeshow floor.

Hot and new products/services: (Partial List)

Pangeo--showing both Wampole and Quest sides of their lines and business as they deal with retail/health food as well as Mass and pharmacy. Effervescent products very well received.

Nutrition Club--NO2TM--product based on arginine alpha-ketoglutarate acting as an NO2 pump

Nutri-Passion Foods--excellent and tasty products including non-meat sausage, chili and Bolognese pasta sauce

Show Layout:
Well organized, decent flow.

Show Organization and Management:
Very Good.Adequate staff for the event and needs were responded to by organizers.

Improvements suggested and overall comments:
More notice for exhibitor preparation and budgeting. Attendee incentives?

Attendee Critical Issues:
Too close in date to CHFA Expo East.For those exhibiting at both, with the three to four day gap between the two, booth and product storage and personnel logistics were difficult.

No information available.

Key Issues:
Should a trade show be removed from industry and association politics? This show was and several exhibitors and attendees expressed their support for an environment that focused on business and not on politics.

Critical Discussion Points Raised:
How is the mass channel going to change consumer awareness of vitamins, supplements and natural products? what will this mean for the role of the independent health store?
The individuals I spoke with believed that the store would have to become more of a boutique, building a solid relationship with its immediate neighbours and gradually expanding this base to reach a new audience. Education and special events to attract the community into the store were key. Capitalizing on the mass success in bringing the industry to a larger audience and then embracing this new consumer was also critical. Giving them an industry handle and comfort was also mentioned.

Event Summary and Specifics:
No show guide and exhibitor list that I could find.
Venue appropriate for the event but no buzz or atmosphere generated

Show Management Comments:
Very happy with the attendance but need to improve, getting more next year.

Nutiva is Resilient Despite Misguided Policy Holding Hemp Trade as POW in Drug War

Sebastopol, CA – Imagine a hardy “Jack in the Beanstalk” plant that requires no harsh pesticides or herbicides and grows incredibly fast with fibers twice the strength of a tree – while yielding the most nutritious and delicious seed on earth. In this utopian dream the crop will create thousands of jobs for farming communities and the many businesses that can thrive by making products from its virtues. It is a vision of a rediscovered ancient plant cultivated in Asia for more than 7,000 years. This is not a nightmare with mutant plants genetically engineered causing “super weeds” or never discovered “microbes” in the bellies of women and children.

Hemp is the “field of dreams” for eco-entrepreneur and best-selling author John W. Roulac of Nutiva. “Grow it and they will come,” says Roulac as a spoof of the famous movie phrase.

A country whose founding fathers George Washington and Thomas Jefferson grew hemp is now engaged in an aggressive war against this perceived green menace. While every other major industrialized nation allows hemp agriculture and commerce, the U.S. has banned hemp farming and is attempting to prohibit importation under the guise of the drug war. Canadian farmers make millions of dollars growing this non-drug crop, yet the U.S. Drug Enforcement Agency (DEA) wastes millions of dollars with it’s Midwest ditch weed eradication program, chopping down feral hemp plants from the World War II “Hemp for Victory” campaign. “You could smoke a pickup load of hemp leaves, and the only effect would be a bad cough,” notes Nutiva Founder and President John W. Roulac.

The fact that industry observers view hemp foods as the “next soy”, with sales surging from nothing a few years ago to over $7,000,000 in 2001, may give the DEA a case of bureaucratic indigestion. A crop described by the DEA as “evil …not economical … little market demand…” has now become a thriving commercial success in both food and fiber. For example, the office supply giant Staples now offers hemp paper ( while GM, Chrysler, and BMW utilize hemp fiber for auto parts. Now the DEA is trying to ban an entire class of foods, including hemp-based salad dressing, oil, cereal and energy bars.

Nutiva, America’s leading hemp food brand, is not only standing up to this bullying, it is introducing a new line of hemp products while suing the Feds and staving off potential jail time for its founder. Nutiva pioneered the original hemp nutrition bar in 1999 and is leading the way again by launching the only certified organic hemp oil widely distributed in the U.S. The organic hemp oil has received a strong response from retailers and consumers in demos last month in the Northwest. It has a delicious nutty flavor and is ideal for salad dressings, pasta oils, steamed veggies and smoothies. In addition to the new hemp oil, Nutiva offers hemp and flax food bars, hemp oil capsules and shelled hempseed. While maligned by a bizarre DEA policy, hempseed is gaining recognition from leading medical professionals as one of the most nutritious foods. As more and more clinical studies demonstrate the critical role played by Essential Fatty Acids (EFA) in the diet, consumers are realizing the incredible nutritional value of hemp. Hempseed contains 25% pure digestible protein and is rich in omega-3 and other EFAs, iron and vitamin E.

Even though hemp contains less than 1% THC (the resin which produces the “high”) compared to marijuana’s 5%-20% THC, the DEA views both crops the same. On October 9, 2001, the DEA proposed a rule to ban all hemp foods and even lip balms. Back in 1999, Roulac found himself in the trenches of the Drug War when U.S. agents impounded a load of hempseed shipped from Kenex - one of Nutiva’s Canadian suppliers. Though DEA dropped its case, the intervention devastated emerging small hemp businesses like Nutiva. In March 2000, the U.S. Department of Justice confirmed that the DEA lacked authority because Congress exempted non-viable hempseed from its control. Nevertheless, the DEA issued its October 2001 rule without any public notice. Like a flashback to the 1999 DEA border raid, a truckload of hempseeds destined for Nutiva was stopped at the border in February 2002 and held for many days.

On March 7, 2002, the Ninth Circuit Court of Appeals granted the hemp industry’s Motion to Stay the DEA’s rule. Brought jointly by Nutiva, the Hemp Industries Association and other hemp food companies, the Motion prevents DEA from enforcing its rule pending a decision by the Court. Although it remains legal to distribute edible hemp, the DEA rule has caused uncertainty in the marketplace. Visit for more information on the case.

Nutiva’s guiding principle, “Nourishing People & Planet” is based on the cycle of healthy food stewardship: sustaining the soil; using organic ingredients; maintaining a clean processing operation; ensuring nutritional value; and supporting causes that keep the cycle spinning. Nutiva donates 1% of sales to groups that promote sustainable agriculture. Roulac is recognized as a hemp authority and has authored three best-selling books, Backyard Composting (900,000 sold), Industrial Hemp, and Hemp Horizons, and is the co-author of Hemp Foods & Oils for Health. For more information on Nutiva and industrial hemp, please visit

Soy Booms as Alternative to Hormone Therapy for Women; Sales to Reach $3.5 Billion This Year

WASHINGTON, Sept. 23 /PRNewswire/ -- Thanks in large part to women's worries about taking hormones, soy, which contains plant estrogens, is soaring in popularity, the national newspaper USA Today reports.

With retail sales of soyfoods in the U.S. expected to surpass $3.5 billion this year, soy is being widely touted as helpful to relieve hot flashes for women undergoing menopausal and post-menopausal problems.

The soy boom follows a July announcement warning against one form of hormone replacement therapy. A study, the Women's Health Initiative, found that health risks increased among women using a combination of the hormones estrogen and progestin.

"A woman who is not going to take HRT (hormone replacement therapy) will probably get some benefit from consuming soy," Professor Mindy Kurzer of the University of Minnesota-St. Paul, a nutrition specialist, told USA Today.

Hundreds of studies using soy protein and soyfoods have been conducted, she noted, and said more research is needed to assess the benefits. "The manufacturers are way ahead of the science."

Measuring the effects of various therapies on menopausal symptoms has been difficult, because of both the placebo effects and individual response variation. New studies, however, are beginning to show benefit from soy isoflavones in relieving menopausal symptoms. One study, conducted in Brazil by scientists at the Federal University of Sao Paulo's School of Medicine, has shown that isoflavone treatment can be a safe and effective alternative treatment for menopausal symptoms.

Soy appears to be a "logical alternative" to conventional hormone replacement therapy, the USA Today article by Rita Rubin said. The article pointed out that in Japan, where people routinely eat one or two servings of soy each day, "women are much less likely to report having menopause symptoms than women in the USA."

Japanese women also have lower rates of heart disease, breast cancer and fractures. On average, the Japanese consume fewer calories and drink more green tea than Americans. Both are factors thought to protect against heart disease and possibly cancer, the article said.

USA Today also reported on a study published in the Journal of Women's Health and Gender-Based Medicine finding that post-menopausal women who ate a lot of soy had greater bone density in their spine than women who didn't.

Cholesterol-Lowering Spreads May Benefit Children with High Cholesterol

BACKGROUND: Familial hypercholesterolemia is a genetic disorder that increases blood levels of low-density lipoprotein (LDL) cholesterol, which in turn raise the risk of heart disease at an early age. Margarines enriched with esterified plant sterols are well established for lowering cholesterol levels in adults. The following study is the first using esterified sterol-ester-enriched spreads in children with familial hypercholesterolemia. Many such children are prescribed cholesterol- lowering drugs.

RESEARCH: Prior to the study, researchers coached 38 children with familial hypercholesterolemia, along with their parents, on reducing dietary saturated fat and cholesterol and increasing fruit and vegetable consumption. Then, for eight weeks, the children added a margarine spread providing 1.6 grams of sterol esters daily or a similar spread without sterol esters. The children consumed both spreads during separate intervention periods.

RESULTS: When the children were consuming the sterol ester-enriched spread, their LDL blood cholesterol levels decreased by an average 10.2 percent, compared to when they consumed a nonenriched spread. In addition, their total cholesterol and apolipoprotein B (another risk factor) concentrations declined by 7.4 percent. No changes in levels of high-density lipoprotein (HDL) cholesterol or triglycerides were observed.

IMPLICATIONS: This study suggests that a sterol-enriched spread can significantly reduce LDL and total cholesterol levels in children with familial hypercholesterolemia. The 10.2% reduction in LDL cholesterol levels is comparable to the reduction in adults consuming larger quantities of sterol esters. No serious side effects were noted in the children.

Amundsen AL, Ose L, Nenseter MS, et al., "Plant sterol ester-enriched spread lowers plasma total and LDL cholesterol in children with familial hypercholesterolemia," American Journal of Clinical Nutrition, 2002;76:338- 344.

For the original abstract, visit:

Higher Vitamin E Intake Linked to Fewer Errors by Elderly

BACKGROUND: Many different tests are used to assess the thinking abilities of people. One of the tests is Pfeiffer's Mental Status Questionnaire (PMSQ). The PMSQ measures thinking abilities relative to the number of errors made by subjects. The test includes a correction factor to compensate for the subjects' level of education.

RESEARCH: Biomedical researchers in Madrid, Spain, measured the cognitive performance of 34 men and 86 women, ranging in age from 65 to 91 years. They used the PMSQ to measure the subjects' thinking abilities, and they also assessed their diets and blood levels of vitamin E.

RESULTS: Men and women with the highest vitamin E consumption made the fewest errors on the PMSQ, whereas people with the lowest vitamin E intake (less than half of the recommended dietary intake) made the most errors.

This pattern remained when the researchers assessed the serum levels of vitamin E and the ratio of vitamin E to cholesterol. Higher blood levels of vitamin E alone or relative to cholesterol were associated with better cognitive function.

IMPLICATIONS: More than 95 percent of the subjects had vitamin E intake below recommended amounts, and more than 86 percent had vitamin E intakes less than two-thirds of the recommended daily amount. These data indicate that the majority of this elderly population did not obtain sufficient vitamin E from their diets. The researchers noted that "it is clear that the vitamin E nutriture of this population of elderly people could be improved."

Ortega RM, Requejo AM, Lopez-Sobaler AM, et al., "Cognitive function in elderly people is influenced by vitamin E status." Journal of Nutrition, 2002;132:2065-2068.

For the original abstract, visit: st_uids=12097694&dopt=Abstract