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New Studies Discuss the Effects of Key Ingredient in MonaVie Active

MonaVie ( www.monavie.com), maker of the premier blend of the Brazilian acai berry, announces the release of two new studies published in the September 24, 2008, edition of the Journal of Agriculture and Food Chemistry. The two studies are important for the science behind MonaVie because they illustrate aspects of biological actions for both the acai berry and the whole MonaVie Active juice in vitro. In addition, they discuss the antioxidant and joint health properties of MonaVie Active in humans (in vivo).

The new research lays an important foundation to further, comprehensive understanding of acai--the dominant ingredient in MonaVie Active.
"Unlike juices in the marketplace that simply tout their ORAC value, this research indicates that MonaVie Active has a range of benefits at the human cellular level, and that consumption of MonaVie Active results in a statistically significant improvement in serum antioxidant status and inhibition of serum lipid peroxidation. These studies represent the type of substantiation needed to provide more reliable information to consumers," says Alexander Schauss and his team of researchers.

The first paper is an in vitro study about antioxidant properties, based on a sequence of assays--ORAC, LPA, and ROS PMN--developed to measure such properties in complex natural foods using human cells. It is the first publication to show how these three industry-standard methods can be used in natural products research to bridge analytical and biological testing methods.

The second paper reports on a study demonstrating that MonaVie Active increased antioxidant capacity in serum as measured by CAP-e assays, and decreased lipid peroxidation of fats based on a randomized, double-blind, placebo-controlled, crossover study of 12 healthy adults, ages 19 to 52. These findings suggest potential significant health benefits if conducted on greater numbers of test subjects and if demonstrated in longer term studies.

"We are thrilled to learn that these new independent studies have been accepted for publication in such a highly ranked scientific journal. These findings correlate with the many benefits of the acai fruit as harnessed in MonaVie's unique blends," says MonaVie Founder and President Dallin Larsen. "MonaVie continues to pledge its dedication to science-based marketing as an industry leader in the acai beverage arena."
MonaVie Active is a blend of 19 fruits, including the antioxidant-rich acai fruit as the primary ingredient along with the addition of plant-derived glucosamine for healthy joint support.

Acai contains potent levels of anthocyanins--a family of antioxidants that assists in neutralizing the damaging effects free radicals can have on the body, supported by healthy fats found uniquely in the acai fruit. These healthy fats in acai are rarely found in other antioxidant-rich fruits, berries, or vegetables.

MonaVie keeps the healthy fats in the acai fruit so that consumers can benefit from the many antioxidant compounds in the juice, and does not clarify or filter its product, as is commonly done in the production of other juices. On a gram-for-gram basis, MonaVie's freeze-dried acai has a higher ORAC score--a measure of antioxidant power--and a higher superoxide scavenging capacity than any other fruit or vegetable ever tested (J Agric Food Chem., 2006: 54(22):8604-10).

To learn more about these studies and ongoing research on the MonaVie acai blend, visit http://www.monavie.com/science.

About MonaVie LLC
MonaVie LLC is a rapidly growing company that distributes products to markets around the world. Introduced in January 2005, MonaVie develops and markets scientifically formulated, premium quality products, specifically for person-to-person distribution. Developed with a philosophy of Balance-Variety-Moderation, MonaVie brand products deliver phytonutrients and antioxidants to promote and maintain a healthy and active lifestyle.

For more information about MonaVie brand products or how to join the MonaVie family, call 1-866-217-8455, or visit www.monavie.com

Nordic Omega-3 Gummies from Nordic Naturals -- Pleasing the Pallet of the Younger Set

“Gummies” have taken the world by storm and Nordic Naturals, America’s favorite fish oil company, introduces Nordic Omega-3 Gummies, the “ultimate fish oil gummie” with natural tangerine flavor. Perfect for two-year-olds and up, Nordic Omega-3 Gummies are a gourmet treat made with organic sweeteners and purified fish oil from anchovies and sardines. The product does not contain artificial color or flavors, preservatives, gluten, yeast or milk derivatives.

“Compliance is the key to fish oils,” says Dr. Keri Marshall, advisor to Nordic Naturals and a specialist in children’s health and wellness. “You’ve got to have a great-tasting product so that kids will enjoy taking their omega-3s and even remind their parents that they need their daily dose. Nordic Omega-3 Gummies are the perfect solution for little ones that don’t want to chew soft gels or take liquids.”

Nordic Omega-3 Gummies are rich in the important omega-3 essential fatty acids, EPA and DHA, and support proper brain, eye and nervous system development in children. Adds Keri, “Fish oils promote a healthy immune system while providing kids an important boost in their school performance; enhanced learning ability and improved memory and focus power are just a few of things we immediately see when kids start getting adequate levels of these essential fats.” Suggested serving size is 2 gummies daily with food.

Nordic Omega-3 Gummies join a complete line of high quality children’s products from Nordic Naturals that includes cod liver oil in liquids and flavored soft gels as well as other full spectrum essential fatty acid supplementation. The new gummies are a perfect compliment to the company’s natural multivitamin called Nordic Berries, a pectin-based chewable for children two years and older. Nordic Naturals products are safe for children and every member of the family because of the company’s voluntary commitment to exceed even the strictest international standards for purity and freshness. Each batch of fish oil is regularly tested by independent laboratories and is guaranteed to have no detected levels of contaminants.

Nordic Naturals is the leader in omega-3 fish oils and EFA blends with exceptional taste, freshness, and purity levels. The company has over 80 different fish oil products, including liquids, soft gels, and children's chewables. The company was recently named the “Top-Rated Supplement Brand” by the 2008 ConsumerLab.com Survey of Vitamin and Supplement Users, receiving two recognitions, #1 Rated Health Food Store Brand for Consumer Satisfaction and #1 Rated Overall Brand for Consumer Satisfaction throughout 8 different distribution channels. For information, call 800.662.2544 or visit www.nordicnaturals.com.

Trace Minerals Research's Liquid Cellenergy Receives Award From Better Nutrition Magazine

Trace Minerals Research (TMR), a leading provider of mineral-based supplements for almost 40 years, announces today that its newest product, Liquid CellEnergy™, has been named as a winner in the minerals category of the Best of Supplement Awards sponsored by Better Nutrition magazine, which will be unveiled in this year’s upcoming November issue. The Awards recognize 72 outstanding supplement products in categories ranging from heart health and immunity to pain relief and cancer prevention.

“We are very honored and excited to receive this award from such a reputable magazine in our industry as Better Nutrition,” said Ryan Fisher, General Manager of TMR. “This award is another testament that our products are made with the highest quality standards. It also shows how committed we are to providing products that improve the health of those who take them.”

To select the winning products, Better Nutrition conducted extensive interviews with a panel of experts, including naturopaths, medical doctors, and experts in the supplement industry. These experts also completed a comprehensive supplement survey and provided feedback on various supplements in 31 categories.

"Our goal is to give health food store shoppers recommendations of high-quality, effective products in a range of categories," says Nicole Brechka, Better Nutrition's editor-in-chief." Shopping for supplements isn’t always easy; in fact, it’s often an overwhelming experience. Our Best of Supplements Awards will help shoppers walk away feeling confident about their purchases, as well as expose them to new products."
Liquid CellEnergy is available at natural and health food stores for a suggested retail price of $28.81 for a 30-serving, 1 ounce bottle.

TMR (www.traceminerals.com), founded in 1969, is the original marketer and distributor of essential minerals harvested from Utah’s Great Salt Lake for supplement use. Today, the company uses these naturally balanced, naturally occurring minerals as the basis for all products in its brand product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. TMR’s facility is Good Manufacturing Practices (GMP) certified by the Natural Products Association (http://www.traceminerals.com/PR-GMPrecertification_0608.html) to maintain the highest standards in manufacturing and quality control. TMR is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee.

Shuster Laboratories to Change Name to STR

Shuster Laboratories, Inc., a leading provider of product testing and quality assurance services for consumer packaged goods, announced today that it will change its name to STR as of January 1, 2009. Shuster was acquired in 2002 by Specialized Technology Resources, Inc. (STR), a leading global consumer product testing and quality assurance company with sophisticated laboratories and offices in over 30 countries across six continents and the capacity to provide audit services in over 140 countries around the world.

Shuster and CSCC, STR’s responsible sourcing division, will both take on the STR name so that the company can build a unified brand throughout the world. Shuster will continue to deliver exactly the same top-quality products and services, only under a new name. This is the first step in a broad and long term effort to improve client service, focus, and data management to better assist clients with their supply chain management and product performance.

“We are very excited about transitioning the Shuster name to our global STR brand,” said John Gual, COO of STR. “Having a single STR brand will help us to build stronger business relationships throughout our diverse markets and to provide comprehensive solutions to clients in a more effective manner.”

Shuster, which was founded in 1955, has vast experience in the food, nutritional supplement, pharmaceutical, personal care product, and household chemical product industries. STR, which was founded in 1944, serves a broad scope of hard and soft consumer product industries including garments/textiles, toys/toy premiums, electronics/ electrical equipment, and general merchandise.

“Shuster and STR already work closely and collaboratively on many shared clients, so the name change is the logical next step. It will make it much easier for companies to tap into STR’s extensive worldwide operations and our full complement of services and capabilities,” added Gual. “By uUnifying our companies under one name, STR can help our clients achieve even greater competitive advantage in the global marketplace.”

All of Shuster’s top executives and staff will continue in their current positions. New stationary, e-mail addresses, and a website will be introduced by the end of the year. Shuster’s phone numbers and mailing addresses will remain the same.

Enfield, CT-based Specialized Technology Resources, Inc. (STR), which was founded in 1944, is a privately held U.S. owned company that provides testing, audit, inspection, and responsible sourcing services to help clients have the highest level of confidence in the quality, safety, and social standards of their products and systems. With sophisticated laboratories and offices in over 30 countries across six continents, STR has the reach to provide audit services in over 140 countries around the world.

Enzymedica Donates Pet Digest™ to L.A.'s Annual 'Fur Ball' Fundraiser

The 400 attendees of the sold-out Kitten Rescue's Fur Ball, hosted by Jenna Fischer of NBC's "The Office," received a donated gift of Pet Digest(TM), Enzymedica's enzyme formula to support optimal digestion and facilitate nutrient absorption for pets, the company confirmed. Held Sept. 14 at Los Angeles' Skirball Cultural Center, the evening included live entertainment, awards and a silent auction to benefit Kitten Rescue, the largest animal rescue organization in Southern California.

"Enzymedica is happy to support the efforts of Kitten Rescue, as the organization is genuinely committed to improving the lives and health of abandoned cats and other animals," said Tom Bohager, Enzymedica president. "We applaud them in their decade-long service and look forward to future opportunities where Pet Digest can provide a helpful role."

About Kitten Rescue:
Kitten Rescue is a Los Angeles-based non-profit organization dedicated to saving homeless and abandoned cats and kittens. Since Kitten Rescue's inception in 1997, they have rescued and placed over 5,500 cats into loving homes. For more information, visit www.kittenrescue.org.

About Enzymedica, Inc.:
Florida-based Enzymedica, Inc., was founded in 1998 to offer consumers targeted enzyme products that address digestive issues, food allergies and intolerances, cardiovascular issues, immune function and inflammation. The exclusive Enzymedica Thera-blend(TM) process combines different strains of each major enzyme to work more broadly in the digestive tract and throughout the entire body. Enzymedica's products are made from only the highest quality plant and plant-based enzymes and are 100 percent vegan and vegetarian. For more information, visit www.enzymedica.com.

The Real AER Numbers - Hidden in the Data

Last week, a USA Today article commented ‘loudly’ on the adverse events associated with dietary supplements in the first part of 2008, noting that some 600 instances were reported, including 5 deaths. Predictably, industry detractors have used the data as part of their personal vendettas against the industry, while supporters have quickly pointed out that this number is far less than that associated with OTC products (let alone Rx drugs), and that the author of the article himself (http://www.usatoday.com/news/health/2008-09-22-supplements-adverse-events_N.htm#uslPageReturn) indicated that an FDA spokesperson reported that “"Some of these deaths were likely due to underlying medical conditions.”

The article title was obviously intended to generate headlines – Dietary supplements cause 600 ‘adverse events’. They did so. The lack of more specific details led the reader to believe that this was an unexpectedly high number, and directly attributable to supplements alone rather than drugs or other causes and conditions. We should not be surprised, as an industry, at the messaging supporting the release of this information, but it is incumbent on us, once again as an industry, to put the data into context and to contribute to what the record will ultimately show for this set of numbers.

The data themselves, according to the article, included 368 mandatory reports from supplement manufacturers and 236 reports from consumers or health care professionals. The availability of the information itself is partially attributable to the AER legislation passed in 2007, which industry strongly supported. Numbers floating around at that time suggested we’d see anywhere from thousands per month (if you believe detractors) or a few scattered, mostly with challenges in proving causality (which we are apparently seeing). So one can argue that we were right and we were right (the legislation was positive and the number was low) rather than certain senators currently accusing industry of fundamentally believing that the number of AERs was zero, hence now arguing that supplements are unsafe. When placed in context of recent food safety issues, the reported number of AERs pales even further and theoretically, should silence all but the most staunch of opponents.

Such is not the case though, because memory is fleeting, context and misuse of data is everything, and when it counts, industry’s voice seems unable to head off the Durbin’s and others of this world.

There are many ways to interpret numbers and data. For better or for worse, politicians and the media are the masters in this field.

Liv Healthy Launches Innovative Video Podcast 'Vitamin Junkeys'

Liv Healthy, a leading online provider of health and wellness information, recently launched the Vitamin Junkeys video podcast at www.livhealthy.tv

Vitamin Junkeys video podcasts are created through the combined efforts of Dr. Dugoua (Dr.JJ) and Jennifer Lyall. The weekly health and wellness podcasts explore various natural approaches to good health. Each episode examines natural remedies for common illnesses, preventative measures to stay healthy, and information on alternative therapies through interviews and demonstrations. Visitors of the website can watch the show online, download and watch it on their iPods, or subscribe to it through iTunes, You Tube and RSS feeds.

“Living healthy is an evolution and not something that happens overnight,” said Jennifer Lyall, owner of Liv Healthy. “It is about getting back to the basics of a healthy lifestyle and taking the simple steps that will lead to rewarding results. Vitamin Junkeys is about enabling people to have access to information that will help them within their own timelines and schedules.”

“A doctor should also be a teacher. With every episode of Vitamin Junkeys, I hope our viewers learn some way to better their health.” explains Dr. Jean Jacques Dugoua, doctor of naturopathic medicine and researcher at Sick Kids hospital in Toronto.

Visitors to the www.livhealthy.tv will have access to a wealth of information including a vitamin dictionary, healthy recipes, information about food allergies, alternative medicine therapies and contacts of alternative healthcare practitioners.

Liv Healthy is a health and wellness company based in Ontario, Canada. Through its websites, www.livhealthy.tv and www.vitaminjunkeys.com, Liv Healthy is dedicated to sharing simple steps, ideas, information and resources to help others understand that it is easy to live healthy.

Kate Tierney Resigns as Vice President of Sales for United Natural Foods Western Region

Kate Tierney has resigned her position as Vice President of Sales for United Natural Foods Western Region.

Kate has been with UNFI for 15 years, serving in multiple sales positions and as VP for the last 4 years. She will be completing an Executive Certificate in Corporate Social Responsibility from St. Michaels College at the University of Toronto this year and exploring new interests. She continues to serve on the board of Alter Eco Americas and is acting in an advisory role for some start up companies.

Kate plans to stay involved in the natural products industry after taking some brief time off.

Herbalife Appoints New Country General Manager for India

Herbalife Ltd., a global nutrition and direct-selling company, announced the appointment of Ajay Khanna as general manager of India. He reports to Tim Sanson, vice president, Asia Pacific (Australia, New Zealand, India and Thailand).

Based in Bangalore, Khanna will manage the company's India operations and lead the team to drive sales growth and achieve business objectives.

Khanna brings to Herbalife his 22 years of sales and business development experience. He is a veteran business executive, responsive to the needs of the market and business situations. The majority of Khanna's career has been at Xerox for over 15 years where he has held different senior positions. Most recently, he was the associate director -- office post sales group of Xerox India Ltd. Prior to Xerox, he was based in the Middle East as general manager of selling & marketing the IBM range of products.

Ajay received his bachelor's degree in commerce from the Meerut University.

About Herbalife Ltd.
Herbalife Ltd., is a global network marketing company that sells weight-management, nutrition, and personal care products intended to support a healthy lifestyle. Herbalife products are sold in 66 countries through a network of over 1.8 million independent distributors. The company supports the Herbalife Family Foundation and its Casa Herbalife program to bring good nutrition to children. Please visit Herbalife Investor Relations for additional financial information.

Starlight Products; Your Source for Natural African & Tropical Products

STARLIGHT PRODUCTS, set up in 1997, is a specialised International Trading company in botanicals, natural raw materials and ingredients.

A long tradition for high quality raw materials in IRANEX group for over 100 years enables us to offer:

- Natural resins and balsams
- Natural waxes
- water-soluble gums, hydrocolloids
- oils, fats and butters
- aromatic and medicinal plants

Thanks to continuous efforts to develop new products and origins, we are glad to expand our collaboration with industries applying to food, beverage, nutraceutical, cosmetic, pharmaceutical, perfumery industries to meet their expectations in botanical products and ingredients.

Our supplies are based on a unique network of subsidiaries, affiliated partners, producers and collectors in Sub-Saharan Africa, East Africa, Austral Africa, South East Asia, Latin America and Mediterranean region.

Some of our sources are dedicated to Organic Certified products and projects.

The collaboration with many rural communities from selected regions requires a respectful approach of the environment and traditions, ensuring a sustainable development of our projects.

STARLIGHT PRODUCTS belongs to IRANEX group, specialised in natural ingredients and founded in 1895. This allows us to benefit from a large experience on African continent, and in natural gums sourcing and processes.