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Tate & Lyle to Invest in Europe's First Polydextrose Production Line

Tate & Lyle has today announced that it will invest in the creation of a new Polydextrose production line at its Koog plant in the Netherlands. The facility will be the first of its kind in Europe, with the capacity to manufacture a range of different soluble fibres.

Tate & Lyle’s latest consumer research reveals that 2 out of 3 European consumers think more often about eating a healthy diet than they did 2 years ago. Consumers agree that fibre can bring many health benefits, and that it is particularly beneficial in maintaining digestive health. In addition, health authorities recognize that consumers globally are not meeting the recommended daily intake of fibre.

In recent years Polydextrose has become popular in food and drinks helping consumers to achieve a better balanced and healthier diet.

Polydextrose is low calorie with versatile bulking properties to maintain taste and texture when full calorie carbohydrates are removed from a food. It has a high fibre content giving manufacturers opportunity to add fibre functionality to ‘no added sugar’ and ‘reduced calorie’ food and drinks.

Easy to use and acid stable, Polydextrose is widely represented in various categories such as beverages, dairy and bakery.

Commenting at the launch of Tate & Lyle’s new Health and Wellness Innovation Centre in Lille, Caroline Sanders, Marketing Director Food & Industrial Ingredients Europe, said:

"We are very excited about the investment. This is the first time that a Polydextrose line will be created in Europe and it reiterates Tate & Lyle’s ongoing commitment to better serving the needs of our customers.

The fact that we will be building a new production line in Europe demonstrates our determination to not only maintain and improve our current position in the fibre market, but to also intensify our focus on Health & Wellness solutions."

Delicious Living Blog

Farm Aid rocks Boston

Farm Aid -- the concert organized by rock legends Willie Nelson, Dave Matthews, Neil Young, and John Mellencamp -- celebrated its 22nd anniversary in Boston this past weekend. Willie recently told NPR that Farm Aid would lend financial help to farming communities torn apart by Ike. Read our interview with John Mellencamp and Rolling Stone's review of the concert.


NBJ Business Achievement Awards Past Winners

NBJ Business Achievement Awards Past Winners

Would you like to be a winner? View the 2011 Awards Nomination Page here.

See all of the 2009 & 2010 Business Achievement Award Winners

View Photo's of 2010 Awards Presented at the NBJ Summit


Growth in Large Companies

2010: NBTY
2009: Living Essentials (5-Hour Energy)
Europa Sports Products
2008: Jamieson Laboratories, Atrium Innovations, Europa Sports Products,
2007: Hansen’s Natural, BSN Inc., Clif Bar
2006: Glaceau
2005: XanGo
2004: Amway China Co. Ltd.

Growth in Mid-Size Companies


2010: Aker BioMarine
2009: Annie's
2008: Honest Tea, Ocean Spray Ingredient Technology Group
2007: Nutrition 21, ZMC-USA, Lifeway Foods
2006: CytoSport Inc.
2005: McDowell Labs
2004: Garden of Life

Growth in Small Companies

2010: Nutra Bridge
2009: Zevia, Azantis
2008: Alkemists Labs, Sierra Mountain Minerals, gDiapers
2007: Pangea, MyChelle, Zhena's Gypsy Tea
2006: iSatori Technologies
2005: CV Technologies Inc.
2004: iSatori Technologies

Investment in the Future

2010: Standard Process
2010: Stratum Nutrition
2009: NOW Foods
2008: Northern Prairie Specialty Oils, The Solae Co.
2007: A.M. Todd Botanical Therapeutics, Green-Health Pharmaceutical, Health Wright Products
2006: Jarrow Industries Inc.
2005: Dietary Supplement Education Alliance

Efforts on Behalf of the Industry

2010: Roy Upton, American Herbal Pharmacopoeia
2009: Anthony Almada, National Animal Supplement Council, IADSA
2008: B&D Nutritional Ingredients/ Bill Van Dyke
2007: CRN/John Hathcock
2006: Ocean Nutrition Canada
2005: National Nutritional Foods Assn
2004: NPIcenter

Scientific Achievement

2010: Danisco
2010: Tishcon
2009: USANA, Fast-C by Scientific Food Solutions
2008: Cran-Max, ChromaDex
2007: Abram Hoffer, MD,. Ph.D., Epax
2006: EPAX


2010: Ikhlas Khan, Ole Miss
2009: Pharmavite, Council for Responsible Nutrition
2008: Scripps Center/ Mimi Guarneri, MD
2007: American Botanical Council
2006: Enzymedica Inc.
2005: Pharmavite

Environment & Sustainability

2010: Stonyfield Farm
2009: United Natural Foods Inc. (UNFI), Lotus Foods
2008: Traditional Medicinals, Gaia Herbs
2006: Garden of Life Inc.
2005: Choice Organic Teas
2004: Sambazon

Charitable Activity

2010: Alacer
2008: Project Healthy Children
2007: Ocean Nutrition Canada/Robert Orr
2006: Reliance Vitamin Co.
2005: Vitamin Angel Alliance

Personal Service

2006: Christie Communications
2005: Pharmavite
2004: Michael Morton, The Healthy Foundation

NBJ Product Merit Awards

2009: Cardiokinase by Pure Prescriptions, Soleo Organics by Skin Elements USA
2008: Gluten Free Cafe - The Hain Celestial Group, Curcumin C3 Complex - Sabinsa Corporation
2007: Nestle, OmegaBrite, Minute Maid Enhanced Juice Line, Kroger's Active Lifestyle Line, Danactive, Activia
2005: DMV International
2004: Pharmanex

Deals of the Year

2010: Caryle Group/NBTY, BASF / Cognis, KeHE / Tree of Life, ConAgra / Elan Nutrition, Metagenics / Bariatric Advantage, Trygg Pharma / EPAX, Martek / Amerifit Brands, DNP / Thorne Research, Diamond Foods / Kettle Foods, TPG Growth / 25% of Schiff Nutrition
2009: Alticor-Metagenics, Atrium Innovations- Garden of Life, Vitamin Shoppe IPO, GF Capital- Airborne, Mead Johnson Nutritionals IPO, Coca-Cola Co.- ZICO; Pepsi-Amacoco, Nestle Waters NA- Sweet Leaf, Herbalife- Micelle Laboratories, Naturex- Natraceutical Group, IPO
2007: Whole Foods Markets

Organic Excellence

2010: Maria Rodale, Rodale Inc.
2009: Kathleen Merrigan
2008: Mark Lipson, OFRF
2006: Organic To Go

Wall Street Award for Stock Performance

2010: Medifast
2010: Whole Foods Market
2009: NBTY, Whole Foods Market, Nu Skin Enterprises
2008: Matrixx Innovations, Medifast, Martek Biosciences Corporation
2007: Martek Biosciences
2005: Hansen Natural
2004: Hansen Natural Corp.

Management Achievement Award

2010: Pierre Fitzgibbon, Atrium Innovations
2009: Fortitech

Lifetime Achievement Award

2010: Al Powers, NOW Health Group
2009: Steve Allen, Nestle & Robert Orr, Ocean Nutrition Canada



Why should you attend Healthy Foods European Summit? (video)

Here's why. Click on the video below and watch Peter Wennstrom layout the debate on functional & health food that will be discussed at the Healthy Foods European Summit on October 6th and 7th in London.

Neocell's Super Collagen+C™ to be Featured at the Natural Products Expo East in Boston

Hollywood insiders beware – one of Tinseltown’s best-known beauty and health supplements is about to hit the East Coast. Super Collagen+C™ will be one of Neocell’s featured products at the Natural Products Expo East in Boston .

Super Collagen+C™ is a favorite of stars trying to maintain beauty and improve their health. NeoCell’s top-selling retailer of the product is in the heart of Hollywood , CA .

“Our collagen products have been health and beauty staples in Hollywood since I started the company. People put a premium on looking and feeling great out here, and customers rely on our products for one main reason – they work!” said NeoCell founder and CEO Ahmad Alkayali.

Super Collagen+C™ provides all the benefits of collagen, without having to go through painful injections. Super Collagen+C™ benefits include:

Skin Health
Muscle Tone
Improves Metabolism
Bone Strength
Stronger Nails
Improved circulation
Hair thickening

Since 1986, millions taking Super Collagen+C™ have often seen visible improvements after only a couple of weeks of use.

Super Collagen+C™ provides both Collagen Type I and Collagen Type III, the main collagen types in connective tissue. They come from only the safest and richest Bovine-based sources. The product comes in either tablet or powdered form.

Other NeoCell products featured at the Natural Products Expo East include ImmuCell®, Reversitall Plus® with Resveratrol and ArthroPet™.

The Expo will be held October 16-18 at the Boston Convention and Exhibition Center . NeoCell can be found at booth number 1073.

For more information on Super Collagen+C™ as well as NeoCell’s full line of nutritional supplements, visit or or call 1-800-346-2922.

About NeoCell:

NeoCell Corporation is a leader in the natural supplement, skin care and health and wellness industries. The company’s product line includes the popular Super Collagen™, ImmuCell®, Kolla2®, chicken collagen, Pomegranate Power®, and Reversitall Plus™, featuring Resveratrol. With headquarters in Newport Beach , Calif. , NeoCell Corporation operates throughout the United States and Europe through distributors, wholesalers and direct response marketing. NeoCell’s products are available at Costco Wholesale, Sam’s Clubs, Wholefoods, and most health food stores, as well as online at

Natreon, Inc., Appoints Cell-Logic as Exclusive Distributor for Australia and New Zealand Markets

Natreon, Inc. and Cell-Logic have entered into an exclusive distribution agreement in the Australian and New Zealand marketplace. In those countries, Cell- Logic will be the sole distributor of Natreon, Inc. ingredients, which include:
• Capros® Antioxidant Superfruit: a patented ingredient developed to provide multiple health benefits from the inside out. Derived from a highly purified and standardized extract of the unique antioxidant superfruit Phyllanthus emblica, or Indian gooseberry, Capros® provides long-lasting, broad-spectrum antioxidant activity.
• PrimaVie®: a purified and standardized dietary-supplement ingredient, derived from shilajit and developed to provide energy to the body and mind. Harvested from the high mountain slopes of the Himalayas, shilajit is an exudate that has been used for centuries by the region's natives as an effective rejuvenator and energy booster.
• Sensoril®: Extracted from Withania somnifera (Ashwagandha) roots and leaves, Sensoril® is a patented dietary supplement and nutraceutical ingredient containing vitalizing and restorative properties that combat the daily effects of stress and helps improve lipid management.
• Crominex® 3+: A unique, patent-pending form of a biologically active chromium supplement carefully blended with Capros® and PrimaVie®. It dramatically increases the safety and effectiveness of chromium.

“Cell-Logic has tremendous expertise with niche ingredients with solid scientific backing like those in the Natreon, Inc. portfolio, so this is a perfect business partnership,” said Lucien Hernandez, president, Natreon, Inc. “We look forward to broadening our global reach beyond Asia and America through this agreement.”

Added Christine Houghton, managing director, Cell-Logic, “As Cell-Logic’s focus is on evidence based niche ingredients, we immediately appreciated the value of the work being done by Natreon, Inc. in validating the important role of their key nutraceutical ingredients in human health. We are delighted to have formed this partnership with Natreon as we work towards introducing their excellent product range to the southern hemisphere.”

Cell-Logic provides extensive experience with both the nutraceutical industry and product distribution. The company is a division of the largest distribution operation in Australia, and specializes in nutraceuticals and functional foods. Cell-Logic’s customer base includes clinicians such as naturopaths, nutritionists, dietitians and integrative medical practitioners as well as pharmacies and health stores.

Natreon, Inc. brings together the powers of ancient medicine with the support and backing of modern science and clinical research. As a leading research company dedicated to developing the novel compounds revered in Ayurvedic medicine, an ancient form of treatment practiced daily by millions of individuals worldwide, Natreon, Inc. is committed to using modern technology and science to support these safe and effective ancient treatments for today’s contemporary world.

About Natreon, Inc.:
Founded in 1998, Natreon focuses on developing novel compounds extracted from the traditional botanicals of Ayurvedic medicine. With US headquarters in New Brunswick, NJ and state of the art research facilities in India, Natreon has created a broad portfolio of products and technologies, with compelling, intellectual property, that can serve unmet nutritional supplement, functional food, and pharmaceutical market needs. For more information on Natreon Inc., please visit

About Cell-Logic Pty Ltd
Cell-Logic was incorporated in 2005 by founders jointly contributing their expertise in the nutraceutical and functional food areas as well as in marketing and distribution. A division of the largest private distribution operation in the southern hemisphere, Cell-Logic’s Head Office is on the
Gold Coast, Queensland, Australia. Cell-Logic’s focus is on bringing to the market, as both ingredients and finished goods, evidence-based niche products with substantial potential for enhancing human health.

For more information, or to arrange an interview with a company spokesperson, please contact Tamara York at ADinfinitum, 212-693-2150 Ext. 314, email or Mary Hilton, 212-693-2150 Ext. 311, email

The EFSA NDA Panel Shows Promise Amongst Negative Opinions

The European Food Safety Authority (EFSA) has released its first reports from its Panel on dietetic products, nutrition and allergies (NDA), a series of opinions regarding claims referring to the reduction of disease risk, and children's development and health.

Companies that submit research and information to EFSA submit it into one of three categories, or Articles. Article 13 deals with “function” health food, such as claims like “calcium is good for your bones.” Article 13/5 handles new function health claims that are based on newly developed scientific evidence and/or for which protection of proprietary data is requested. The third article, Article 14, deals with claims regarding child disease, risk reduction and child development or health.

EFSA has begun with 220 claims in the Article 14 category, and an additional 2,500 in the Article 13 category.

Of the initial eight claims posted a few weeks ago, five were related to children’s health and the other three were related to disease risk reduction. Of these, seven were rejected for “insufficiently demonstrating causality between use of the product and the proclaimed health benefit.” This, however, does not mean that they were necessarily proclaimed a fraud or failure.

One of the reports, regarding a-linolenic acid (ALA) and linolenic acid (LA) and growth and development in children, was rejected for the reason that the quantities in the report were already reported as consumed by children as a part of their recommended balanced diet, according to the panel. The report did not show an established benefit that had not already been known, therefore it did not fail based on lack of information, but rather because it had no new benefits or information to offer.

Particular interest rests on what levels of claims the panel will allow. If companies find the requirements too difficult (and too expensive), they may avoid going to the panel with a submission and could end up omitting the claim statement in their marketing and communication. In this case, not only are companies unable to provide any health messaging, but consumers do not receive health messaging, meaning many potentially beneficial products will either not be differentiated from commodities that are less beneficial, but also that consumer behavior may not change to support more healthful practices and policies.

While the cost of submitting a dossier to the panel, on top of the cost pertaining to all the research already committed to their products, is another frustration for companies, it is still an important area to ensure is done properly – even if the cost seems steep. In regards to submissions to the EFSA NDA panel, it would be wise to remember the old saying ‘you’ve got to spend money to make money.’

Nigel Baldwin, Senior Scientific and Regulatory Consultant of Cantox’s European office spoke with NPIcenter and explained that “You really should not underestimate the work involved before making a submission. Nor should you underestimate the risk involved in making a submission, because if you mess it up, you’re going to get worse than not being able to make a claim, you’re actually going to have to say that you cannot make the claims.”

“In a lot of cases the dossiers just aren’t up to scratch. So if [EFSA] review them, they’re forced to give them a negative opinion,” Baldwin added.

If companies decide that the benefits of the evaluation process (with even a slight chance of a positive outcome) are appropriate to the cost of the process, then they will continue to follow the submission process, and may even enhance research programs. Not only would this benefit companies going through the process, ultimately, as levels of substantiation increased and dossiers got richer, but then the consumer would also benefit from not only consumption, but also from the communication of truthful claims to raise baseline education.

Stefanie Geiser, regulatory claims manager for Belgium-based EAS, in conversation with NPIcenter, commented. “It seems that some of the applicants that received a 'negative' opinion from EFSA have asked to withdraw their dossier before it will be discussed in the Standing Committee in order to avoid being mentioned in the public register of approved/rejected claims. This request was rejected. It will not be possible to withdraw a dossier after EFSA's opinion is given.”

Geiser went on to explain that “smaller companies are obviously more affected than larger companies, since the human studies required to obtain the scientific evidence to achieve approval for specific ingredient claims take time and money.”

“Article 13 claims on the list can be used by all, once approved,” Geiser added.

The rest of the world will surely be watching to see just how well this claims evaluation process works out in the EU, for jurisdictions creating new regulations, as well as those revisiting existing claims. Ingredient companies around the world will be evaluating the cost/benefit of product specific research programs. Finished goods manufacturers will be critically evaluating the benefits of the higher cost of goods that typically go into functional products, wondering if at the other end, they’ll be able to say anything meaningful that will translate into new sales in the EU.

Natural Foods Merchandiser

Fish oil may protect against air pollution damage

by David Accomazzo

A recent study from the Mexican National Institute of Public Health found that fish oil was more than twice as effective as soy oil in reducing the damaging effects of air pollution.

Air pollution damages the human body when particles smaller than 2.5 micrometers inhibit protective antioxidant enzymes in the human body. Research indicates that supplementing the diet with omega-3 fatty acids might help prevent the damage air pollution causes. The results appear to be dosage dependent. Study participants received two grams of either soy or fish oil each day, but the fish oil capsules contained five times the amount of omega-3 fatty acids than the soy oil capsules contained. Scientists noted this difference in the study.

"The fact that fish oil appears to be more effective against oxidative stress related to PM2.5 exposure... than soy oil suggests the small amount of [omega-3 fatty acids]... in soy oil might be insufficient to protect against the adverse effects of PM2.5 exposure," the researchers wrote.

But the study's methodology might be problematic, said Anthony Almada, president and chief executive officer of GENr8 Inc., who called the study's statistical analysis "funky." "They did not provide data showing the change from before [the subjects] started taking supplements to after they started taking supplements," Almada said.

Also missing from the study is the chemical composition of the capsules themselves, which are often fortified with Vitamin E that might affect the study results, Almada said. "The way the capsules are manufactured leaves a number of questions unstudied," he said. "You don't know whether the capsules are stable; it's a very myopic and very novice treatment of the actual capsule."

The study subjects lived in smoggy Mexico City with the same PM2.5 levels indoors as in the outdoor environment. Researchers recruited 52 nursing home patients with an average age of 76.5 to participate in the study, which had no placebo group. The subjects acted as their own controls.

The activity for one enzyme, copper/zinc superoxide dismutase, increased 49 percent for those taking fish oil and 23 percent for those taking soy oil. Another enzyme, glutathione, increased 62 percent in the fish oil group and 55 percent in the soy oil group, according to the study.

For one particular air-pollution damage marker, the soy oil group reported no change while the fish oil group saw a 72.5 percent decrease.

"We based our results on a limited sample size but suggest that essential fatty acids might play an important role in modulating the impact of PM on health, which warrants further investigation in larger populations," the researchers wrote.

Bill Crawford's Blog

Driving in the Fog = Business Strategy Lesson?

The article is found on a blog entitled Random Rantings by Freek Vermeulen, an Associate Professor of Strategic and International Management at the London School of Business. (The link is

The basic truth of driving in the fog is that you can't see that far ahead. That is quite true with managing a business - especially with the twists and turns that the recent economic challenges have brought! While you might know the general direction in which you want to go, there are twists and turns that you haven't anticipated - and that is emphasized by the fog.

On the road with us - also challenged by the heavy fog - is our competition.

Adding to the excitment (and the anxiety) is that there is a bit of "racing" element to the whole process. It is best to get to the prize first! You get the best payoff when you win. Depending on the race, there may not even be a prize for second place. Hence, you can't afford to slow down. How fast dare you go under the circumstances?

What ends up happening far too often is that we end up tailgating the "car" in front of us. It is a whole lot easier than doing a lot of research as to the best route to take. (Who has time to read all that data - never mind to look it all up?) We stay right on the tail of the one in front of us and stay alert for the first chance that we get to pass them.

If you think about it, we are reacting to the competition at this point, as much if not more so than we are to the market. (What can you see easier, the tail lights of the car in front of you or those strips on the pavement?)

A few obvious problems exist with this strategy:

- what if they are going the wrong way? Just because they are in front of you doesn't mean that they are currently heading the right direction. If they missed the exit or the chance to take a different route, are you now more like to do the same thing?

- what if they are going to a different place than where you should be? To continue the automotive illustration: What if they are heading through the fog to the beach - and you are equipped for snow skiing - or vice versa? Your business model and theirs may be totally different - to blindly follow them may lead you to where you do not have the equipment to compete.

- what if they drive into a ditch or a tree? If you are following very closely, you won't have time to react. If they are on the wrong strategic path, you will be on the verge of being a part of the same wreck that they are. We saw how many stores react to the changes that Wal-Mart brought to their markets by trying to beat Wal-Mart at the low price game. We saw how many of them crash and burn as a result of it? In the natural marketplace, we see people making sudden, erratic moves when a Whole Foods comes to their town. I understand their concern - and even their panic! - but making drastic moves in a heavy fog can lead to disaster more often than to success. (I had this conversation with a retailer just last week!)

Should we seek out information about what other retailers are doing in the market? Absolutely! We have some great topics and outstanding moderators lined up for the Retailer Idea Exchange at Expo East in Boston in a couple of weeks - and plans already in the works for Expo West in Anaheim in March. However - take the information that you gain from these sessions home to give consideration to - how is your circumstances, your strengths, your weakness, your competition, your market, etc. the same? How are they different? How can you take their success and make it work in your world? Hopefully, you can, but maybe, it just won't fit. If not, was your time hearing about it a waste? Not at all; it was time well-invested to ensure your success by knowing which roads won't work for your vehicle!

Iowa Natural Announces Distribution With Tree of Life

Iowa Natural, an Innovative Growers, LLC, welcomes their new distributor, Tree of Life, Inc. Tree of Life added Iowa Natural Premium Soy to their cooking oil category line-up and as of September 16 natural foods grocery stores across the nation will be able to buy this innovative product.

Iowa Natural Premium Soy Oil is the healthiest soybean oil in the world. The oil is naturally expeller-pressed from non-genetically modified soybeans. It has 50% less saturated fat than regular soybean oil, yet still has a high level of polyunsaturated and monounsaturated fats, which are essential to a healthy diet.

Iowa Natural is also free of trans-fats, which are known to raise LDL (bad) cholesterol and lower HDL (good) cholesterol. Additionally, Iowa Natural is traceable back to the farm on which the soybeans grow in the heartland of the USA, supporting family farmers and local agriculture.

“Our foresight with Iowa Natural was ahead of the trend and the marketplace is just now catching up,” said David Dvorak. “From the start, several small local specialty food stores were on board with the idea of providing natural, no trans-fat soy oil and now the idea is getting significant attention from regional and national natural food store chains.” The market is responding: Iowa Natural was voted a finalist in Most Innovative Product at Expo East last fall in Baltimore, MD.

Iowa Natural is family farm nurtured and devoted to providing the healthiest and best-tasting cooking oil available. Iowa Natural is trans-fat free and comes in ultra-low linolenic and low saturated fat varieties. The oils are expeller-pressed from non-genetically modified soybeans developed by Iowa State University. Iowa Natural Soy Oils are produced by Innovative Growers, LLC. For more information about our company and products, contact us at 515-720-3702 or