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Women in naturals join together at Expo East 2011

Dozens of women in the natural products industry gathered to network, brainstorm and support one another at Natural Products Expo East 2011 in Baltimore. 

8 glowing beauty products from Natural Products Expo East 2011

By Jessica Rubino

The new nutricosmetics, “no frills skin care,” fair trade, organics, sleek merchandising, and more standout beauty products, companies, and trends from Natural Products Expo East 2011. 

PureCircle expands stevia supply to meet consumer demand

PureCircle expands stevia supply to meet consumer demand

PureCircle has provided an update on the rapid expansion of its stevia supply in the U.S. as S&W Seed Company nears completion and drying of stevia leaf in its first commercial level harvest. S&W plans to expand stevia plantings in California by the spring of 2012.

PureCircle, the world’s leading producer of high purity stevia products, entered into a five-year agreement with S&W Seed Company (Nasdaq: SANW), Five Points, California, last August. S&W and its subsidiary, Stevia California, are closer to providing a U.S.-based supply of stevia leaves capable of supporting the growing demand for stevia by consumers and the food and beverage companies serving them.

The agreement also advances PureCircle toward establishment of stevia leaf production “as close to our end markets as possible, reducing the energy footprint of the industry and supporting the sustainability of stevia growers,” as MagometMalsagov, CEO and Managing Director of PureCircle, stated in announcing the original agreement last August.

"Food and beverage companies are looking to maximize their use of locally grown ingredients, so having S&W as a partner is an important step for our corner of the globe," says Mike Wolff, North American Vice President of Sales for PureCircle USA.

Following a successful harvest on the first 85-acre planting this past spring, S&W plans to expand the PureCircle crop this fall and next spring.

“With stevia by PureCircle, we have gained a high-value crop that should have sustained growth in the North American market,” says Mark Grewal, President and CEO for S&W. “We have the people, know-how and resources to turn a successful stevia crop into a high-value food ingredient with sustained, high-volume growth.”

The partnership is poised for long-term synergy based on PureCircle’s expertise in research and development and supply chain management, as well as S&W’s track record as a global leader in warm climate, high yield varieties of alfalfa seeds.

Partnering with S&W is consistent with PureCircle’s strategic goal of cultivating a diversified, global supply of high purity stevia, and builds on PureCircle’s existing agricultural operations spanning more than 15 countries across four continents. Additionally, S&W’s state-of-the-art operations – including germination, transplanting, combine harvesting and water-conserving drip irrigation – ensure quality and sustainability while creating process efficiencies.

Looking forward, S&W’s long-term relationships with California cooperative farmers across the Central Valley bode well for production of stevia by PureCircle across thousands of acres as the food and beverage industry responds to consumer demand for natural, lower-calorie sweet solutions.

Additionally, California plantings are set to broaden with multiple breeds of stevia by PureCircle, including proprietary varieties, which produce a higher yield of sweet glycoside content per pound of leaf. This holds promise for greater agricultural and processing efficiencies as well as reduced costs.

About PureCircle

PureCircle ( is the global leader in the production of high purity stevia products. PureCircle is leading the industry with the development of a strong sustainable natural supply chain. Stevia is now being grown for PureCircle in more than 15 countries across South America, Africa, Asia and the United States; it provides a sustainable cash crop for rural farming communities in each region. As part of its leadership of the stevia industry, PureCircle has pioneered the industry trust mark Stevia PureCircle® that educates consumers about the benefits of Stevia and provides a strong base of trust for both consumers and Food & Beverage companies alike. PureCircle’s global headquarters are in Kuala Lumpur, Malaysia. PureCircle shares are traded on the LSE AIM index.

About S&W Seed Company

Founded in 1980 and headquartered in the Central Valley of California, S&W Seed Company is a global leader in warm climate, high yield alfalfa seed varieties, including varieties that can thrive in poor, saline soils, as verified over decades of university-sponsored trials. S&W also offers seed cleaning and processing at its 40-acre facility in Five Points, California. In fiscal 2010, the Company launched a business expansion initiative centered on mass producing stevia leaf in the U.S. in response to growing global demand for the all-natural, zero calorie sweeteners from the food and beverage industry. For more information, please visit


Cyvex Nutrition launches OmegaActiv at SupplySide West

Cyvex Nutrition launches OmegaActiv at SupplySide West

Omega-3 health education and effective weight management solutions are two focuses for Cyvex Nutrition at this year's SupplySide West trade show, taking place Oct. 10-14 at the Venetian's Sands Expo and Convention Center in Las Vegas.

Company representatives from Cyvex and its parent company Omega Protein Corporation will be on hand throughout the show to discuss the launch of OmegaActiv™, highly refined omega-3 oil that features a 1:1 ratio of EPA and DHA, provides a rich supply of menhaden-sourced DPA fatty acid, and is truly vertically integrated and traceable.

Omega Protein's Dr. Alex Byelashov will help kick off SupplySide West's Education Series on Tuesday, Oct. 11, at 10 a.m. with the session, "DPA on the Rise: The Science and Formulation Potential Behind an Emerging Omega-3 Fatty Acid" (Murano Room 3201). Dr. Byelashov will explore emerging research that points to DPA as a crucial "missing link" to the larger omega-3 health puzzle, concluding with an overview of current formulation solutions.

On Wednesday, Oct. 12, at 10 a.m., Cyvex and Omega Protein are co-sponsoring omega-3 expert Dr. Bill Lands' VendorWorks session, "The Direct Impact of Omega-3 Deficiencies on Healthcare Costs" (Lido Room 3001). Dr. Lands will outline research behind the high healthcare expenses associated with omega-3 and omega-6 imbalance, and will provide study-backed solutions for redressing this core health concern.

Show attendees can also visit Cyvex's booth to find out more about its latest vegetarian ingredient SolaThin™, a protein-rich pure potato extract supporting healthy appetite control. Samples of both SolaThin and OmegaActiv will be available at Cyvex's booth #18051.

About Cyvex Nutrition

Cyvex Nutrition, headquartered in Irvine, Calif., is a leading provider of proprietary, condition-specific ingredients to the nutraceutical industry for more than 25 years. The company has re-engineered the antioxidant category with its extensive portfolio of offerings that includes BioVin®, SolaThin™, Cognisetin™ and OmegaActiv™ to name a few. In late 2010, Cyvex Nutrition was acquired by Omega Protein Corporation, a leading producer of omega-3 fish oil and specialty ingredients for use in functional foods and nutritional supplements. Every Cyvex Nutrition ingredient is guaranteed by the company's exclusive NutriPrint® quality assurance system, which includes identity testing of incoming raw materials through FT-NIR, third party certification by independent laboratories for active ingredients, microbiology, heavy metals and pesticide and solvent residue when applicable. For more information, visit


Nominate your new product for the 2012 NutrAwards

Nominate your new product for the 2012 NutrAwards

Submissions are now being accepted for 2012 NutrAwards at The 2012 NutrAward for best new functional ingredient and best new finished product will be awarded by the industry to the industry on Thursday, March 8 at Nutracon to be held March 7-8, 2012 in Anaheim, California. The award presentation also provides great opportunity to network with industry colleagues, and is open to all Engredea and Nutracon attendees.

The NutrAward winner is selected based on a weighted vote by the selection committee, as well as by a vote of Nutracon and Engredea attendees. Voting is based on how well the ingredient or product meets the defined criteria, which includes:

For Functional Ingredient category:

  • Scientific Merit
  • Efficacy
  • Market Potential
  • Safety
  • Innovation
  • Ability to Increase Market Credibility

For Finished Product Category:

  • Viable Product
  • Emerging Category
  • Creative Product Concept
  • Distinct Health Application
  • Unique Packaging
  • Matchless Marketing

2011 NutrAward Winners

The 2011 Best New Ingredient NutrAward was awarded to DSM Nutritional Products Inc. for Fruitflow®, a natural, water-soluble tomato-based concentrate contributing to healthy blood flow.

The 2011 Best New Finished Product was awarded to Ganeden for Good Cacao™ an organic superfood chocolate.

For more information on Nutracon and the NutrAward, visit Registered Nutracon and Engredea attendees will be encouraged to vote for this year’s winner starting in February 2012. You must be a registered Nutracon or Engredea attendee to vote. Register today at or

Nutracon is the premier education and networking conference for the health and nutrition industry. The conference provides relevant insights for innovation based on science and technology, case studies and market intelligence. Attendees gain an understanding of the impact of “next generation” ingredients, emerging markets, consumer trend data and regulatory constraints. Nutracon is co-located with Engredea and Natural Products Expo West.

New Hope’s Engredea provides integrated media solutions connecting ingredient suppliers, manufacturers and service providers in the global nutrition industry. The trade show for the global supply market, Engredea showcases new ingredients, technologies, applications and services for healthy foods-and-beverages, dietary supplement/bioactive and nutricosmetic markets.

New Hope Natural Media, a division of Penton Media, is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services. Penton Media is the largest, independent business-to-business media company in the U.S.

Nawgan names Mark Maggio director of natural sales

Nawgan names Mark Maggio director of natural sales


Nawgan Products LLC, the makers of Nawgan, the innovative, functional brain-health beverage, announced that business leader, Mark Maggio, CEO of Maggio Brand Development and co-founder of Boulder Potato Chips, has joined as director of natural sales. Maggio brings more than 18 years of leadership experience in business development for the food and beverage industry to the table as he joins forces with Nawgan.

“We’re thrilled that Mark is bringing his wealth of experience developing the sales and business programs of natural products on board with Nawgan,” said Dr. Robert Paul, board-certified clinical neuropsychologist and developer of Nawgan. “He has the brains for business and his expertise in this industry will help Nawgan make an even bigger splash in the functional-beverage category.”

Before joining forces Nawgan, Maggio created Maggio Brand Development (MBD) in 2006, where he led consumer product companies in the development and execution of marketing and sales strategies that allowed them to quickly expand their brands, launching more than 100 food and beverage products in the U.S. and Canada. He also co-founded Boulder Potato Chips in 1994, growing the company to a national brand within the natural and organic foods market in a few short years. After selling the company to Inventure Foods in 2000, he continued to direct the sales and marketing efforts for Boulder Chips and a number of other Inventure brands.

“I’m excited to join the Nawgan team as the company prepares to build a new category in the beverage industry,” Maggio said. “As a science-based product, Nawgan represents the best in efficacy, taste and branding. I look forward to directing the launch of Nawgan within the natural products channel and bringing my 18-plus years of experience in brand development to support this exciting and ground-breaking product.”

For more information about Nawgan, visit

About Nawgan

Nawgan is an innovative brain-health beverage created by a clinical psychologist that tastes great and sharpens the mind. Nawgan helps the brain function at its best with a number of active ingredients that work together to supply the brain with the vital nutrients it needs to improve memory and stay alert and focused. Nawgan comes in three delicious flavors—Red Berries, Tarocco Orange and caffeine-free Berry—and is low in calories and sodium, with no preservatives or artificial colors or flavors. Since its launch in 2010, Nawgan has received accolades from Beverage World magazine, Beverage Innovation magazine and Zenith International. Nawgan is available online at and at major retailers in the greater St. Louis area. For more information, visit


Ulrick & Short launches line of flax ingredients

Ulrick & Short launches line of flax ingredients


Leading UK suppliers and manufacturers of functional clean label ingredients, Ulrick & Short Ltd, has launched a range of oil and fiber ingredients for use within baked items, cereal bars, dressings, yoghurt and milk-based drinks.

As an exceptionally functional food ingredient, flax has numerous advantages for food producers including improved nutritional profile claims such as 'high in fiber' and 'a natural source of Omega 3' and 'helps maintain a healthy blood cholesterol level'. Food manufacturers can now present customers with foods that not only taste good but also provide health benefits.

Ulrick & Short's range of Omelin flax oils are highly versatile and can be used in all oil based dressings as well as being a healthy replacement or addition for cakes and breads. Derived from flax rather than being extracted from fish, this high source of omega 3 oil is suitable for vegetarians and unlike many other omega 3 supplements, Omelin has minimal flavor impact on finished products.

Complementing the Omelin range is the company's selection of Scilia flax fibers, which are available as both coarse and fine grades and are suitable for a wide range of bakery applications from cereal bars and biscuits to morning goods including sliced bread, bread rolls and muffins.

Flax, which is also known as linseed, is renowned for its health and functional properties and adds an exciting new dimension for Ulrick & Short's already hugely successful range of clean label ingredients. Natural in taste and free from genetic modification, this highly nourishing range of flax ingredients provide a rich source of Omega 3 and are combined with Omega 6 for superior dietary balance and healthy digestion, which will help food producers to readdress the issues associated with achieving the correct ratios of Omega 3 and Omega 6.

Ulrick & Short's collection of flax ingredients have been processed under stringent conditions, are free of pesticide residues, mercury and other heavy metals to ensure that there are no changes to the fatty acids and the oil does not become oxidized.

Unlike many other forms of flax on the market, Ulrick & Short's dry powder flax does not produce a nutty taste and can be easily bound into bakery mixes, dough and cereals and incorporated into yoghurt and milk formulations.

This new range of flax ingredients, cold processed under nitrogen in Scandinavia to achieve low oxidation and stable fatty acid composition, will provide food producers with innumerable opportunities to create countless new products for the increasingly health conscious market, where viable health claims including cholesterol will be able to be declared.

Ulrick & Short is continually working towards helping the food industry meet the increasing demand from consumers for healthier functional products and the company is confident that its latest flax offering will help the UK food industry continue to grow, innovate and enter new niche areas.

Background Information

Formed in 2000, Ulrick & Short Ltd is a leading developer, designer, manufacturer and supplier of high quality clean label ingredients, which are predominantly used by the UK food industry.

Ingredients developed by Ulrick & Short contain no chemicals or artificial components and are free from genetic modification. The company develops bespoke solutions to suit individual needs across a wide range of foods including processed meats, soups and sauces, baked goods and battered products.

All of Ulrick & Short's raw materials are processed by accredited partners worldwide and the quality of the ingredients is assured by the controlled environment of the company's own development kitchens.

The company already has an excellent reputation for its level of responsiveness in getting 'products to market' quickly.

Ulrick & Short's clean label ingredient range gives food producers the advantage of having simpler declarations without compromising on quality. The on-going success and continued investment into research and new product development drives the company forward, giving it a good advantage over its competitors.

More product details can be found at:



Greek Gods Yogurt introduces new flavors in Canada

Greek Gods Yogurt introduces new flavors in Canada


Hain-Celestial Canada, ULC, a division of The Hain Celestial Group, Inc. (NASDAQ: HAIN), has announced the addition of two new flavors to its product line of The Greek Gods® traditional Greek-style yogurt. Honey Vanilla and Honey Strawberry are a delicious addition to this relatively new line of traditional Greek-style yogurt, which has been positively received in Canada.

The National Post recently cited the NPD Group as designating yogurt as "food of the decade" and administered a taste test with several well-known Canadian food journalists and food enthusiasts comparing The Greek Gods traditional Greek-style yogurt to several leading national brands of Greek-style yogurt. The Greek Gods traditional Greek-style yogurt ranked the highest score in terms of taste, texture, aroma and aftertaste, and was clearly a winning brand.

According to Scantrack, a service provided by The Nielsen Company, yogurt is a staple in today's households. Greek-style yogurt especially, has enjoyed much attention in the press lately due to its nutritional benefits, and rich creamy texture, which lends itself to an indulgent taste experience.

The Greek Gods traditional Greek-style yogurt is also a good source of calcium and live and active cultures. Nutritional benefits aside, The Greek Gods traditional Greek-style yogurt is unlike any other Greek-style yogurt on the market because of its amazing premium taste.

The Greek Gods traditional Greek-style yogurt retails between $5.99 and $6.99 and is available at Loblaw's and Whole Foods Market, in the following varieties:

  • Traditional Plain Organic
  • Honey
  • Honey Strawberry
  • Honey Vanilla

Greek-style yogurt is great for snacking, at any time of day, complementing meals, and is also ideal for a myriad of culinary uses. The traditional plain organic yogurt can be used in marinades, soups and dressings. The flavored varieties are wonderful in a smoothie, parfait or fruit compote.

About Hain-Celestial Canada, ULC

The Hain Celestial Group,Inc. is a leading natural and organic products company in North America and Europe. Hain-Celestial Canada participates in several natural food categories including brands such as Terra®, Garden of Eatin'®, Earth's Best®, Casbah®, Imagine®, Yves Veggie Cuisine® and Spectrum®. For more information, visit:


Fresh & Easy organic tomatoes recalled due to possible Salmonella risk

Fresh & Easy organic tomatoes recalled due to possible Salmonella risk

Andrew Williamson Fresh Produce is voluntarily recalling one lot of organic grape tomatoes sold under the Limited Edition® and Fresh & Easy labels due to a possible health risk from Salmonella.

The recall notice is being issued out of an abundance of caution because one clamshell of Limited Edition organic grape tomatoes tested positive for Salmonella in a random sample collected and tested by the United States Department of Agriculture in Michigan.

Salmonella is an organism which can cause serious and sometimes fatal infections in young children, frail or elderly people and others with weakened immune systems. Healthy persons infected with Salmonella often experience fever, diarrhea (which may be bloody), nausea, vomiting and abdominal pain. In rare circumstances, infection with Salmonella can result in the organism getting into the bloodstream and producing more severe illnesses such as arterial infections (i.e., infected aneurysms), endocarditic and arthritis.

Andrew Williamson Fresh Produce is coordinating closely with regulatory officials to inform consumers of this recall. No illnesses have been reported in association with this product.

The organic grape tomatoes are sold in 10.5 oz. plastic “clam shell” containers containing UPC code 033383655925, located on the front of the package, below the barcode. The containers also have the words “LIMITED EDITION” and “Product of Mexico” printed on the label. The organic grape tomatoes are also sold in 7 oz. plastic “clam shell” containers with Barcode 20025465, and marketed under the “Fresh & Easy” brand. The organic grape tomatoes were distributed to 18 U.S. states (Arizona, California, Connecticut, Florida, Idaho, Illinois, Kansas, Missouri, Montana, Nevada, New Jersey, New York, North Carolina, Oregon, South Carolina, Tennessee, Texas, Utah) and two Canadian Provinces (British Columbia, Ontario).

The voluntary recall only involves Limited Edition and Fresh & Easy labeled organic grape tomatoes and does not involve any other Limited Edition or Fresh & Easy branded produce items. Consumers who have any remaining product with UPC code 033383655925 or Barcode 20025465 should not consume it, but should instead discard it. As an added safety measure, retailers are encouraged to check their inventories and store shelves to confirm that product is no longer available for purchase. Andrew Williamson Fresh Produce customer service representatives are contacting retailers to confirm that the recalled product is removed from commerce.

“At Andrew Williamson Fresh Produce our highest priority is the safety and welfare of the consumer. We are committed to the highest standards of food safety and will continue to rigorously pursue the highest food safety levels possible,” said Fred Williamson, President and CEO.

Consumers with questions may contact Andrew Williamson Fresh Produce at 1 (619) 661-6000, Monday-Friday, 8am–5pm pacific time, or email questions to


Bavarian yogurt debuts in US dairy cases

Bavarian yogurt debuts in US dairy cases


Yogurt lovers with discerning palates delight. Europe's famous Bavarian yogurt maker is in America's dairy cases for the first time ever. Ehrmann® USA, LLC now offers five full-bodied varieties of its All Natural Lowfat Bavarian Yogurt, available in supermarkets throughout the New England and Upstate New York areas. Ehrmann, one of Bavaria's leading yogurts, now made fresh in Brattleboro, Vt., uses beloved family recipes paired with state-of-the-art manufacturing technology to deliver one of the creamiest and purest lowfat yogurts available in America today.

Packaged in 5.3 ounce cups that feature a dual-chamber to allow for a custom blend of creamy yogurt and real fruit, each variety contains 150 calories or less and packs 7 grams of protein per serving with only 1.5 grams of total fat. Ehrmann Bavarian Lowfat Yogurt uses only all natural ingredients, including pure, fresh Vermont and Upstate New York milk and delicious, chunky fruit preparations. It is free of artificial preservatives, additives, colors or sweeteners and is available in the following flavors:

  • Blackberry-Pomegranate
  • Blueberry
  • Cherry
  • Peach
  • Strawberry

Ehrmann All Natural Bavarian Lowfat Yogurt is currently sold in more than 160 Hannaford stores and more than 120 Price Chopper locations throughout Maine, Mass., N.H., Upstate New York and Vt. In the coming weeks, it will be available in several other leading retail stores including Shaw's, Tops and others. For a detailed listing of store locations, visit Ehrmann's online store locator:

"We are very pleased to now produce delicious Ehrmann Yogurts fresh in Vermont and are excited to bring Bavaria's Finest Yogurt™ to consumers in the United States," said Harald Bellm, President and CEO of Ehrmann USA, LLC. "All natural, fresh and extremely creamy—we believe Americans will really enjoy it."

For more than three generations, the Ehrmann family has worked to perfect their yogurt-making techniques and old-world recipes to deliver some of Europe's most celebrated yogurt product. America's affinity and fascination with European-styled yogurt has carved a new segment in the marketplace. Bavarian lowfat yogurt is unlike any other in the world. It's indulgent, creamy and rich. It's a good source of Vitamins A & D and high in taste, but not in calories or fat.

The basic recipe for the perfect quality of each Ehrmann product consists of four key elements: the best ingredients, old-world craftsmanship, modern processing and seamless quality control. An innovative fresh aseptic manufacturing process and only all natural ingredients contribute to the extraordinary fresh and creamy yogurt experience. Plus, as part of its commitment to its worldwide community, Ehrmann supports its farmers and employees. A portion of net profits from the sale of these products are donated to the dairy farmers.

About Ehrmann:

The Ehrmann family learned the craft of yogurt-making in Oberschonegg im Allgau, Germany, in 1929. In lush Bavarian valleys surrounded by the majestic Alps, the family refined the art of generating the creamy essence of the very best of fresh, pure milk. Over the years, the Ehrmann family developed techniques and perfected old-world recipes—creating scrumptious tastes and smooth, spoonable textures unlike any other. The Ehrmann's maintain their commitment to the old-world techniques and all natural ingredients that make Bavarian yogurt a world's favorite. The family dairy has remained true to this philosophy, so its dairy products are still produced successfully and marketed "by the family for the family." Continuing to expand its position worldwide, Ehrmann is among the leading dairies in Europe. The company remains an independent family enterprise that stands for quality, sustainability and tradition. For more information about Ehrmann All Natural Bavarian Lowfat Yogurt, visit