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Mannatech adds vitamin D to omega-3 supplement


Mannatech, Incorporated(NASDAQ: MTEX), the leading innovator and provider of nutritional supplements and skin care products based on Real Food Technology® solutions, announced the reformulation of its omega-3 supplement to now include vitamin D.

The new Omega-3 with Vitamin D3 capsules now contain 830 IUs of vitamin D3 and continue to provide more than 1,000 mg of highly concentrated EPA and DHA fatty acids. The omega fatty acids help promote healthy brain function, support a healthy inflammatory response and maintain cardiovascular health.* With the addition of vitamin D, daily intake of Omega-3 with Vitamin D3 provides further benefits, supporting bone, immune and nervous system health. Vitamin D has also been shown to improve mood during the winter months.

“Research has shown that a large portion of the population is deficient in both omega-3 fatty acids and vitamin D, which can significantly affect long-term health,” said Dr. Robert Sinnott, co-CEO and chief science officer of Mannatech. “Many experts recommend that higher levels of intake are suitable for individuals with such deficiencies. By adding vitamin D to our omega-3 supplement at no additional charge, we are making it easier for consumers to meet the recommended intake of the essential nutrients their bodies need but often don’t receive through a modern Western diet.”

Mannatech’s decision to add vitamin D to its popular omega-3 supplement was prompted by rapidly expanding scientific research documenting the extensive health benefits of vitamin D. In addition to the ease of obtaining both essential nutrients from a single capsule, vitamin D is a fat-soluble vitamin that can be better absorbed when taken or combined with another fat or oil-based food or supplement, such as omega-3 fatty acids from fish oil.

Individuals interested in Mannatech’s products or exploring its business opportunity are encouraged to learn more at

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

About Mannatech

Mannatech, Incorporated, develops high-quality health, weight and fitness, and skin care products that are based on the solid foundation of nutritional science and development standards. Mannatech is dedicated to its platform of Social Entrepreneurship based on the foundation of promoting, aiding and optimizing nutrition where it is needed most around the world. Mannatech’s proprietary products are available through independent sales Associates around the globe including the United States, United Kingdom, Canada, South Africa, Australia, New Zealand, Austria, Denmark, Germany, Norway, Sweden, the Netherlands, the United Kingdom, Japan, Taiwan, Singapore, Estonia, Finland, the Republic of Ireland, Czech Republic, the Republic of Korea and Mexico. For more information, visit


Allergy alert in PreNatal Nutrients


Pure Encapsulations of Sudbury, Massachusetts is voluntarily recalling PreNatal Nutrients lot number 3560111, because it may contain undeclared egg allergen. People who have an allergy or severe sensitivity to egg run the risk of serious or life-threatening allergic reaction if they consume these products.

PreNatal Nutrients is available as two-piece hard capsules in white HDPE plastic bottles in both 120 counts (product code PRE12) as well as 60 counts (PRE6) under the brand name Pure Encapsulations. The lot number and best by date are 3560111A or 3560111B best by date 01/13.

PreNatal Nutrients was distributed nationwide through healthcare practitioners.

One report of an allergic reaction in an individual has been confirmed to date.

The recall was initiated after a physician customer reported an allergic reaction by one of their patients. Immediately upon receipt of this report, Pure Encapsulations sent retention samples to an independent, 3rd party laboratory for testing of the top eight allergens. Results indicated the presence of egg allergen. Pure Encapsulations has on file Allergen Statements from each supplier of each of the ingredients used in the batch of this formulation. All Allergen Statements indicate that the ingredients do not contain any of the 8 major allergens including egg. Pure Encapsulations has sent reserve samples of each of the lots of the ingredients used in this batch, in addition to the empty capsules, for testing to determine which ingredient caused the positive result for egg allergen.

Consumers who have purchased Pure Encapsulations PreNatal Nutrients are urged to return it to the place of purchase for a full refund. Consumers with questions may contact Mr. Jean Gagnon, Vice President of Operations, at 1-800-753-2277 x335. Monday through Friday between 9:00 am – 5:00 pm.


Vital Health introduces targeted vitamin supps


Barbara Griffin, NMD, owner of Vital Health, Inc. is introducing Vital Essence, a specialized line of nutritional supplements and vitamins. The Vital Essence line offers adults and children important nutritional supplements and vitamins that address various genetic predispositions. For the past 12 years, Dr. Griffin has built a successful practice at Vital Health, Inc. and has helped over 5,000 clients achieve greater overall health through her non-invasive and holistic approach.

Dr. Griffin explained, “Natural healing occurs when the human body has all of the tools it needs to repair, heal and care for it. Vital Essence was developed to provide my clients with the tools needed to improve their overall health. Each Vital Essence supplement is built from only the highest quality ingredients and formulated to target positive responses. “

Digestive enzymes supplements are available for adults as well as in a children's chewable form. Vital Essence offers critical vitamins the body requires that will keep you feeling healthy such as B-12, Methyl Folate and Benfotiamine. The Vital Essence product line is available at Dr. Griffin’s wellness center Vital Health, Inc. which is located at 9031 W. 151st, Suite 210, Orland Park, Illinois. Consumers can also learn more about the complete Vital Essence line and purchase the supplements on-line by visiting

About Barbara Griffin, NMD, CNC, and Vital Health, Inc.:

At Vital Health, Inc. Dr. Griffin integrates a whole body approach with the intention of faciliting wellbeing and optimal amongst her clients. Dr. Griffin’s specialties include: traditional naturopathy, nutrition, EAV Meridian Stress Assessment, Food Sensitivity Screening, Environmental Screenings, Iridology, SKASYS, Live Blood Cell Analysis as well as established integrative therapies such as Neoroemotional Therapy, Neuromodulation Technique, Cold Laser Therapy, Emotional Stress Integration and Neuro-link Technique. In addition, Jade Derma Ray Lymphatic Massage and BioCleanse Foot Detox are also available at Vital Health, Inc.

Dr. Griffin has a Naturopathic degree from Arkansas College of Natural Health, Yamuni Institute of Healing Arts, PanAmerican Institute of Natural Medicine, International College of Bionutrition. She is a Certified Nutritional Consultant and Certified Iridologist. Dr. Griffin is also certified in numerous other integrative therapies. For more information please visit Vital Health’s website at


How NOW Foods cuts costs while maintaining quality

One of my colleagues recently visited the headquarters of a well-known natural foods brand. The top gun's personal office occupied a footprint that rivals the entire office-space square footage that houses two dozen editors here at New Hope Natural Media. This company makes products that most everyone agrees are of high quality. But these products cost a lot too.

Contrast the above picture with the offices of NOW Foods in Bloomingdale, Ill., which I visited recently. True, the offices are connected to the manufacturing facility. Still, the foyer at NOW Foods, one of the biggest supplements manufacturers in the business, is underwhelming by comparison. It’s bright, clean and well appointed, but no more so than the waiting room of one of the newer Grease Monkey franchises.

And that’s the way they like it at NOW. It’s a company that prides itself on its thrift and on remaining true to its mission of offering high-quality supplements at affordable prices.

One criticism of NOW that we frequently hear is that the company must be cutting corners on quality given the price points of many of their products. This is a challenge that company officials are eager to answer.

“I don’t think any company in our industry has ever had our economies of scale,” said Neil Levin, nutrition education manager at NOW Foods.

NOW Foods sells almost exclusively through natural-channel retailers, whom they support with training and information. NOW also brings in staffers from Whole Foods Market and other retailers for tours of its factory.

“They can see how we operate and that we’re not chintzing on quality,” Levin said. “They are usually impressed when they take our tour.”

Take the NOW Foods tour

NOW’s facility occupies 263,000 square feet.  NOW was certified by the Natural Products Association for compliance with the U.S. Food and Drug Administration's GMP regulations in 2000, which set staff training requirements, testing parameters and documentation requirements among other things. It undergoes NPA audits of GMP compliance every two years.  NOW’s facility was recertified by NPA in 2009 and the facility passed FDA inspection in 2010. But the facility also incorporates up-to-the-minute manufacturing techniques that are not unique to the supplements industry.

NOW has more than 1,500 SKUs of its own and also manufactures private label products. To meet this demand, the manufacturer sources hundreds of different raw materials. Sophisticated inventory software keeps track of every bag and box via bar codes and readers, allowing employees to keep tabs of every lot through inspections and testing phases (all done in on-site labs) and follows it through the manufacturing process. Automatic forklift-like machines follow wire guides buried in the floor. Employees need only control the speed and stop at the appropriate bay of the warehouse, where racks soar for three unbroken stories. This allows NOW to cut the handling costs for its dizzyingly complex inventory.

The focus on cost continues through the manufacturing process, said Chief Operating Officer Jim Emme. For example, the company seeks first to refurbish a used machine rather than purchasing new.

And costs are saved on the back end in the shipping department. NOW has a sophisticated shipping line controlled in large part by computer that has been a model for others in the industry, Emme said. It allows the company to efficiently package orders for smaller retailers as well as servicing the Whole Foods of the world.

A bar-coded package label alerts the system to what products should go in the box. As the order makes its way along a U-shaped roller table, readers keep track of its position. When it comes abreast of one of the many hundreds of open boxes of products flanking the table, a light will flash over the bin that contains products that should go in the order. A number also will flash, altering the order filler as to how many bottles or bags to grab. So employees don’t have to read and remember which product is needed and how many; they just grab and go. The system also keeps track of how much each completed order should weigh to help catch mistakes.

NOW Foods’ streamlined process doesn’t quite reach the level of the just-in-time efficiencies achieved these days in automobile manufacturing. But, given the stop-and-start nature of the supplements business and NOW’s vast product lineup, it’s the next best thing. The company says these cost savings, coupled with its commitment to run at a lower margin than some of its competitors, are what allow it to sell products so inexpensively. Even NOW has its limits, though.

“We can’t compete with everybody,” Levin said. “There are some companies that you wonder how they price their things, because they're priced so low you couldn't even afford quality raw materials.”

Vitamin C's missteps open door for competitors


It seems when it comes to immunity, mom doesn’t know best—unless mom is a research scientist.

The mother-recommended cold and flu staple vitamin C continued its sales plummet in 2009 to 2010. One reason could be a regulatory market that has ramped up in the last few years in response to dubious products targeting the H1N1 pandemic. “The research is just not very compelling on vitamin C,” says Don Cox, senior vice president for research development at Biothera. “Regulators are looking for data with a pretty high standard of evidence.”

Cold and cough products, particularly those geared toward children, have been a focus of U.S. regulators in recent years. “It will be interesting to see how the immunity category shakes out as more and more OTC products run into problems with the FDA,” says Bill Levi, vice president of operations and business development at Nutrition 21.

One benefit may be to quell dubious companies’ fever to enter the market. “Anyone who wants to come into this category—specifically food and beverage—is finding that the barrier for entry is as much about generating data as it is for developing the product,” says Cox, noting that his company has received more than $100 million in funding from angel investors to research and develop a single ingredient, Wellmune WGP.

Nevertheless, Cox believes the immunity ingredients market is poised to take off. “There’s a natural progression in preexisting markets like heart health. I think it’s immunity’s turn to grow—it’s our time,” he says.

Baker’s best

Wellmune WGP, a gluco polysaccharide derived from the cell walls of a proprietary strain of yeast, binds to immune cells and activates their antimicrobials that fight infection. Ten clinical trials have been published in the last three years showing the ingredient’s efficacy for everything from upper respiratory tract infections to fluctuating moods.

The latest study, published in July, involved 60 men and women who took either 250 mg of Wellmune or a placebo before a 43- to 55-minute bike ride. After 10 days of this regimen, measurements of various markers in the Wellmune subjects showed that the ingredient may protect and boost the immune system following stressful exercise.

Nothing to sneeze at

Nutrition 21’s new immunity ingredient Coldizin combines zinc with the bioflavonoid troxerutin. Levi says Coldizin has been clinically proven to reduce common cold symptoms within 24 hours. A 2004 randomized study of 94 cold sufferers found that those who were given a combo of 50 mg of troxerutin and 25 mg of zinc gluconate reduced their symptoms, particularly runny nose, by 11 percent after one day, compared to 1 percent for the group that took zinc gluconate alone.

Antioxidants and immunity

Lonza’s ResistAid uses wood and bark from the larch tree to support the immune system’s natural killer cells and other defense mechanisms in the body, such as white blood cells, cytokines and macrophages. Larch’s flavonoids, along with the polysaccharide arabinogalactan, are powerful antioxidants—26,500 on the ORAC scale, which is quadruple the value of blueberries—and have been shown to have an immunomodulatory effect.

A randomized, double-blind, placebo-controlled study published last summer shows  that subjects given ResistAid 30 days prior to receiving an immune-system stressor—a pneumonia vaccine—and 42 days after the vaccine had a significantly higher antibody response to the vaccine than the placebo group. Researchers concluded that this means ResistAid may be an innunomodulator, helping the immune system selectively respond to antigens.

ResistAid is highly water soluble and stable over a wide range of temperatures and pH, making it easily incorporated into dietary supplements and functional foods and beverages, according to Lonza.  


Condition Specific Directory



Afrinatural US

Pelargonium sidoides (Umckaloabo)


Albion, Human Nutrition Division

Zinc Glycinate Chelate


Atlantic Chemical Trading of North America, Inc.

Ascorbic Acid (Vitamin C)



Wellmune WGP

Wellmune WGP is a natural ingredient that is clinically proven to safely prime the immune system to keep the body healthy. Derived from a proprietary strain of yeast, Wellmune mobilizes key immune cells without over stimulating the immune system. It’s patented, Kosher, non-allergenic, GMO-free and has broad regulatory approval worldwide.

877-699-5100 (toll free)

Eagan, Minnesota, USA


Cyanotech Corporation

Hawaiian Spirulina Pacifica


Embria Health Sciences




Fluxome Beta Glucan


Ganeden Biotech, Inc.


An easy to use, kosher, non-GMO, self-affirmed GRAS probiotic ingredient.  It’s the only probiotic to survive mixing, shearing, and baking; does not require refrigeration; survives gastric acidity, and can be formulated into products to have up to a two-year shelf life.  GanedenBC30 helps support digestive and immune health.


Mayfield Heights, Ohio, USA


Heartland Flax

Flax Seed


Improve USA, Inc.


Retains the natural occurring ingredients found in the fresh aloe leaf. The large polysaccharides are known to modulate the body’s immune system to a normal healthy level.


DeSoto, Texas, USA





Lonza Inc.


A natural immune-support ingredient manufactured by Lonza. ResistAid™ consists of the soluble polysaccharide arabinogalactan and bioactive flavonoids, and thus has antioxidant capacity. ResistAid™ is formulation-friendly, and can be easily incorporated into dietary supplements and functional foods.


Allendale, New Jersey, USA

Maypro Industries



Mushroom Wisdom

Maitake D-Fraction


National Enzyme Co.

BioCore Optimum Complete

Where digestive wellness begins. Enhances the body's access to vital nutrients, supporting immune health and proper digestion. Helps prevent the presence of undigested food.


Forsyth, Missouri, USA


NP Nutra



Nutraceutix, Inc.

Probiotics, Bulk Powder


Nutraceuticals International

Cat’s Claw OSS™

Contains chemicals that may help stimulate the immune system and aid against viruses.  Applications: tablets, beverages, capsules, functional-food bars.


Elmwood Park, New Jersey, USA





Scientific Food Solutions

Fast-C Premium Vitamin C


Telos Ceuticals, LLC



UAS Laboratories, Inc.

DDS® Probiotic Blend 003

A synergistic combination of Lactobacillus acidophilus DDS® 1 superstrain, Bifidobacterium longum, Bifidobacterium bifidum, Bifidobacterium lactis and FOS at a potency of 10 billion CFU/g.  The probiotics are human isolates, are acid and bile resistant, non-dairy, gluten-free, soy-free, corn-free, preservative-free and non-GMO.


Eden Prairie, Minnesota, USA


Valensa International

Parry Organic Spirulina


NBJ Supplement Business Report

NBJ Supplement Business Report




View Table of Contents and Executive Summary

The U.S. supplement industry posted 4.4% growth in 2010 to reach $28.1 billion in consumer sales according to NBJ estimates. Slower growth rates can be attributed to a number of factors including: a lack of research breakthroughs, no major health scares, and softening performance on the multi-level marketing front. In 2010, a lack of new product innovation equated to slower sales growth. However, all was not doom and gloom within the supplements category as categories like sports nutrition snatched up 9% annual growth on $3.2 billion in sales. 

In this report, you will find:

  • An overview of sales in the entire nutrition industry
  • Sales data through 2010 and growth forecasts through 2017 for all major supplement categories —vitamins, minerals, herbs & botanicals, specialty supplements, meal replacement and sports nutrition
  • NBJ's Top 100 Dietary Supplements in the U.S. ranked by sales
  • NBJ’s lists of top supplement companies in each of the supplement categories
  • Analysis and forecasts for every distribution channel (mass market retail, natural & specialty retail, multi-level marketing/network marketing, mail order/direct TV/direct radio, practitioner and Internet) in each product category
  • A brief history of key events shaping the supplement industry
  • A breakdown of 2010 supplement, OTC and prescription sales estimates by 16 NBJ-defined condition specific health categories, including mood, immunity and gastrointestinal health
  • Company case studies and expert interviews with CEOs and thought leaders within the U.S. dietary supplement industry
  • The latest market trends and insights extracted from NBJ's monthly surveys and editorial content

What's new to the Supplement Business Report?

  • SWOT analyses for 80 + industry leaders, plus fully updated profiles for 50+ companies
  • Forecasts for 2011-2017 at individual supplement levels for the most popular supplements (Vitamin D, calcium, etc)
  • Exclusive NBJ interviews and surveys of top executives and companies within the industry

The Supplement Business Report is a running compilation of 15 years of continuous research by Nutrition Business Journal. This report was designed to deliver U.S. dietary supplement sales data and analysis necessary for companies to stay competitive and thrive in the sluggish economy and to make the most of future market opportunities.


From Sanofi to Kaneka, global attention turns to India

Diverse companies have made inroads into India’s nutrition industry this summer. On August 24, Paris-based pharmaceutical conglomerate Sanofi Group announced its agreement to purchase the nutraceuticals segment of India’s Universal Medicare Ltd. for US$109 million, according to Reuters.

Earlier this month, on the other side of the world, Osaka-based Kaneka Corporation, chemicals manufacturer and CoQ10 supplier, inked a partnership with Hydride Ion Corporation (HIC) to distribute supplements through Generix Lifesciences, a Delhi-based firm. Generix proffers raw materials to pharmaceutical companies, and has created a new division, Genlife, to market four products from Kaneka and one from HIC in India.

NBJ Bottom Line

When it comes to discussing global opportunities, the conversation tends to revolve around BRIC countries, and the BRIC conversation tends to revolve around China, leaving India short shrift. And though China still remains an opportune region for the nutrition industry, attention has shifted somewhat to the subcontinent this summer.

A diverse array of stakeholders has set up shop in India, be it for nutrition or consumer goods. Sanofi and Kaneka have opted in on the supplement side. In the food department, Danone acquired Wockhardt Group’s Indian infant nutrition business for €250 million on August 3. A week later, probiotics supplier Ganeden inked a deal with Cornelius Health and Food to distribute its BC30 strain to functional foods manufacturers in several global regions, including India. And on the cosmetics front, Avon, which has had a presence on the subcontinent for 15 years, announced in July its intent to market 650 new products in India this year.

Various companies have thus recognized the opportunity for nutrition products in the country, capitalizing on a culture that toes the line between traditional, herbal forms of medicine and scientifically-engineered approaches to health. And the nation hits many of the same market buttons as China: emerging economy, growing middle class, billion-plus population. India’s Health Foods and Dietary Supplements Association (HADSA) tags the country’s supplement industry at US$2 billion and growing in 2010.

NBJ will cover the Indian nutrition market in greater depth in its November/December Global issue, including sales trends for its four nutrition industry segments (supplements, natural & organic foods, natural & organic personal care, and functional foods).