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Gluten-Free Bistro products now in 100 stores and restaurants

Gluten-Free Bistro products now in 100 stores and restaurants

Boulder, CO (September 27, 2011) –  Whole Foods located in Overland Park, Kansas makes the 100th location offering The Gluten Free Bistro’s products. Since April of 2009, The Gluten Free Bistro has grown from one restaurant partner to over 80 and is now available in over 10 retail locations, including select Whole Foods in the Rocky Mountain Region, Lucky’s Market and Alfalfa’s Market. To date, the company has made and sold over 50,000 crusts and hundreds of pounds of their fresh-style pastas to nine states from the Rocky Mountains to the Midwest.

Kelly McCallister, Co-Owner/ CFO of The Gluten Free Bistro states, “We are so proud and excited to hit this landmark of 100 locations now serving and selling our products. It makes us smile knowing that more and more customers get to have great pizza and pasta at their favorite restaurant and at home. We thank the gluten-free and allergen-free communities for helping us spread the word about our products and create such a great following.”

The Gluten Free Bistro is dedicated to providing products with exceptional taste and high quality nutritious ingredients. Their gourmet products are the #1 choice among chefs and critics for superior texture and flavor. Most recently, the company’s products were chosen as a part of Team Garmin-Cervélo’s menu for The USA ProCycling Challenge in Colorado. As innovators in healthy gluten-free living, their products are made with 100% whole grain flours that provide protein, fiber, minerals, antioxidants and B vitamins. Enjoy all natural, non-GMO gluten-free foods that are low in sodium and sugar.

The Gluten Free Bistro was founded by three gluten-intolerant Boulder locals who were dissatisfied with the gluten-free foods available. After many years, they have perfected modern, healthy and divine tasting gluten-free products. The company's founders include two nutritionists and a foodie. Now, those with gluten intolerance and celiac disease can have pizza or fresh-style pasta in a trendy restaurant, pizzeria, or at home. No more feeling left out! Please visit for a complete directory of restaurant and retail locations that carry our product or call 720.329.3254. Join our fan club on Facebook (The Gluten Free Bistro Famous Pizza Crust) or follow us on Twitter/Foursquare (gfreebistro) to keep on top of the latest news.

5 ways to simplify immunity support

5 ways to simplify immunity support

Ah-choo. Cough. Sniffle. Sniffle. Snort. Hack. No, I’m not reading from a Dr. Seuss book. It’s cold-and-flu season, and, ready or not, it has arrived. You likely know that top supplements for immune support include vitamin D, probiotics, vitamin C and perhaps even omega-3 fatty acids. But are these four pills tough for your customers to swallow every day, all year?

Sure enough.

And that’s why I’m intrigued by new products that combine these supplements in order to promote multiple benefits and to encourage yearround immune support by simplifying the daily pill routine.

Here are five recent introductions on my radar:

American Health Ester-C with Probiotics
Launched this month, this one-a-day product pairs 1,000 mg of easy-on-the-stomach Ester-C vitamin C with 6 billion multi-strain vegetarian probiotics to support digestion and immunity.

Nordic Naturals Ultimate Omega Xtra
Two soft gels provide extra strength of omegas—800 mg EPA and 400 mg DHA—along with 1,000 IUs of vitamin D3, which is considered more effective than D2.

Jarrow Formulas Jarro-Dophilus Oral Probiotic Gum and Lozenge plus Vitamin C
Featuring two trademarked probiotic strains plus vitamin C, this product—which is slated for release in January 2012—is designed to support immune, throat, mouth, nose and ear health.

American Health Ester-C with D3 Bone & Immune Health Complex
This supplement is a potent combination of 1,000 mg of non-acidic Ester-C vitamin C and 5,000 IU of vitamin D3.

Nordic Naturals Omega Probiotic
Each shelf-stable serving combines 990 mg of EPA and DHA omega-3 fatty acids with 2 billion viable cells of the patented GanedenBC30 strain of Bacillus coagulans, which increased immune response to viral challenges in one clinical trial.


Teatulia creates retailer display racks from trees killed by pine beetles

Teatulia creates retailer display racks from trees killed by pine beetles


Teatulia, a Denver-based tea company offering USDA certified, premium organic tea from Northern Bangladesh, has a strong commitment to sustainability. Its packaging is made of recyclable and biodegradable paperboard canisters, unbleached labels, compostable corn silk pyramid tea bags and individual tea wrappers made from compostable eucalyptus.

Now, Teatulia has expanded its sustainability commitment beyond its packaging to offer retailers and food service partners display racks made from the wood of pine trees killed by the Rocky Mountain Pine Beetle, an infestation that is ravaging forests in the West, including thousands of acres in Colorado. Teatulia is making use of this beautiful pine wood, streaked with blues, greens and greys, to create attractive displays while helping to clear forests of millions of dead trees to help encourage new growth.

According to the Colorado State Forest Service, there has been an outbreak of Rocky Mountain Pine Beetles since 1996, resulting in the loss of millions of trees in Colorado. The beetles tunnel into live pines such as lodgepole, ponderosa, Scotch and limber pines and lay eggs. The larvae live off the tree from fall until summer when they form into new adults and exit the tree. During this process the beetle also transmits a fungus that contaminates and ultimately kills the tree. This process leaves behind a blue-green coloration in the wood.

“Coloradans are saddened by the destruction the pine beetles have created. The degradation of our forests not only has a monumental effect on nature but also the timber industry. We want to support local businesses by putting this beautiful timber to use,” said Teatulia Co-Founder & CEO Linda Appel Lipsius. 

Tea Chests to Treasure

Teatulia’s award-winning tea and beautiful, sustainable packaging deserve to be displayed in natural Colorado pine. “Getting away from wire racks and creating an attractive, eye-catching display helps our retail and food service partners. We wanted to offer them something different,” says Chris Olsen, Teatulia’s Marketing Director. “By using natural wood and integrating modern print technology, we were able to create a display that captures Teatulia’s commitment to sustainability.”

Offering three distinctive displays for tea canisters, loose leaf and single serving teas, Teatulia helps local Colorado woodworkers use timber that some assume to be of lesser quality. However, as the saying goes, “one man’s trash is another man’s treasure.” “We love the unique look of each of these handmade chests," says Chris Olsen. “Every one of them is inspiring and tells its own story. Just like our tea collections.” 

About Teatulia

Teatulia, founded in 2009, is a woman and minority owned business with a mission to provide “100% organic teas with a purpose.” With its line of single-origin, premium certified organic teas, Teatulia’s work helps support local economies, education and sustainability initiatives in northern Bangladesh. The company also is committed to fully compostable and recyclable packaging, down to the biodegradable teabags. Teatulia teas are available online at

Matt McLean of Uncle Matt's Organic to lead OTA board of directors

Matt McLean of Uncle Matt's Organic to lead OTA board of directors

Matt McLean, president of Uncle Matt’s Organic Inc., has been named the new Board President of the Organic Trade Association (OTA), succeeding Julia Sabin of Smucker Natural Foods Inc. who served as president for the past three years.

“I am humbled to have been selected, and look forward to embracing the challenges ahead as we advance the organic agenda,” said McLean, adding, “The Board and I will work diligently toward OTA’s vision of organic products becoming a significant part of everyday life for families across North America.”

McLean, who has already completed two terms (six years) on the Board, is an organic citrus grower, with over 13 years of organic industry experience in marketing, distribution, farming, certification and public policy.

Other officers, announced at OTA’s Annual Meeting Sept. 23 in Baltimore, MD, are Sarah Bird (Annie’s Homegrown, Division of Annie’s Inc.) as Vice President-United States; Gunta Vitins (Vitins Consulting) as Vice President-Canada; Kristen Holt (Quality Assurance International) as Treasurer; and Todd Linsky (Cal-Organic/Grimmway Farms) as Secretary.

Returning to the Board after the recent election are McLean, Bird, Tony Bedard (CEO of Frontier Natural Products Cooperative), and Melody Meyer (VP of Global Initiatives, UNFI). Scott Nash, CEO of Mom’s Organic Market, is beginning his first term on the Board.

Other members of the current Board are Sabin, Tom Cowell of Growers International Organic Sales Incorporated, Nicole Dawes of Late July Organic Snacks, Chris Ely of Applegate Farms, Kelly Shea of WhiteWave Foods, Craig Weakley of Craig Weakley Consulting, and Leslie Zuck of Pennsylvania Certified Organic.

Chuck Marcy of Marcy and Partners has retired from the Board after serving three full terms (nine years), including eight years as OTA Board Treasurer.

In addition, members attending OTA’s Annual Meeting learned more about the affiliation agreement signed by the OTA and COTA (Canada Organic Trade Association) Board of Directors to create a new relationship and member recognition between them. Under the agreement, COTA will have its own member-elected Board and by-laws. Current trade members of OTA who have operations located in Canada will be eligible for membership in COTA, and will enjoy the same benefits and services they currently enjoy under OTA. With two dedicated Canadian seats still on the OTA Board, OTA will remain the representative of the North American organic sector.

OTA’s 2011 Annual Report was also unveiled at the meeting, and is now available online.

“This report reflects the tremendous organizational accomplishments of OTA over the past year under the leadership of its Board of Directors,” said Christine Bushway, OTA’s Executive Director and CEO.

The Organic Trade Association (OTA) is the membership-based business association for organic agriculture and products in North America. OTA is the leading voice for the organic trade in the United States, representing over 6,500 organic businesses across 49 states. Its members include growers, shippers, processors, certifiers, farmers' associations, distributors, importers, exporters, consultants, retailers and others. OTA’s Board of Directors is democratically elected by its members. OTA's mission is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy.


Jusuru International reveals top line results from its new skin study

Jusuru International reveals top line results from its new skin study


Jusuru International, Inc., announces the completion of its first human skin study of Jusuru® Life Blend™. This study, which enrolled 25 healthy women who had undergone both natural and UV-intensified aging processes, concluded that daily supplementation with Jusuru Life Blend™ for 12 weeks led to a significant improvement in a multitude of facial aging signs.

The study affirmed that greater benefits could be realized from Jusuru’s proprietary Life Blend™ than from the functional ingredients alone. Jusuru Life Blend™ is a liquid nutraceutical formulated to provide three scientifically supported functional ingredients, including antioxidative and anti-inflammatory resveratrol, a polyphenol-rich fruit juice blend, and the award-winning, multi-patented ingredient BioCell Collagen®, which is a naturally-occurring matrix containing hydrolyzed collagen type II and highly-bioavailable hyaluronic acid.

The outcome of the human skin study, which employed both qualitative and quantitative measurement tools, revealed the multiple physiological mechanisms that Jusuru Life Blend™ utilizes to reduce signs of aging, such as wrinkles, laugh lines and crow’s feet. The results of the study included the dramatic reduction of skin dryness and a significant increase in dermal collagen. This translated into a significantly improved skin texture, and increased hydration and firmness on the subjects’ faces, which had undergone natural and photoaging processes. Jusuru Life Blend’s resveratrol and polyphenol-rich phytonutrients appeared to help fortify the skin beauty benefits shared with BioCell Collagen® and to generate the additional benefit of significantly reducing facial melanin content, yielding a more even skin tone.

Another significant outcome from this study was that Jusuru Life Blend™ improved microcirculation under the skin, as indicated by significant increase in hemoglobin content in the dermis. This data is considered to harbor multiple ramifications not only for skin beauty but for systemic health in general. Microvascular health has been linked to younger-looking skin because it leads to better cell nourishment and effective waste removal. Thus, improved microcirculation should support homeostasis in the skin, helping delay or counteract the appearance of various signs of aging.

BioCell Collagen® has been strongly substantiated via four human clinical trials as an essential healthy-aging ingredient that promotes both joint health and skin beauty. Previous studies on BioCell Collagen® demonstrated its bioavailability and hyaluronidase-inhibiting characteristics. Additionally, a human skin study conducted earlier this year showed that daily use of BioCell Collagen® reduces wrinkles. BioCell Collagen® has also been shown to reduce joint discomfort and stiffness in joint health subjects as much as 40% in eight weeks. Jusuru Life Blend™ is the exclusive liquid dietary supplement to contain BioCell Collagen®.

In October, Jusuru President Asma Ishaq will travel to Paris, France, to the prestigious Beauty from Within 2011 international conference, representing a successful U.S. brand that integrates beauty and nutrition. Regarding the Jusuru skin study, Ishaq said, “We are dedicated to the scientific substantiation of our product to continue to lead the joint, skin and healthy-aging market. Our formulation was carefully constructed to maximize the many benefits of its ingredients, and the results of the study affirm our knowledge that the complete product yields better results than the ingredients alone.”

The complete study is currently undergoing publication in a peer-reviewed journal.

About Jusuru Life Blend™:

Jusuru Life Blend™ is an innovative healthy-aging nutritional supplement that not only promotes healthy joints and more youthful-looking skin, but strengthens the weakened antioxidant and anti-inflammatory defense system in the body. Jusuru Life Blend™ is unique in that it exclusively contains a liquid form of BioCell Collagen®, a naturally occurring matrix whose three major constituents, hydrolyzed collagen, chondroitin sulfate and hyaluronic acid, are reduced to highly-bioavailable, very low molecular weight forms due to its patented hydrolysis process.

About Jusuru International, Inc.:

Jusuru International, Inc., headquartered in Anaheim, California, is committed to delivering the most advanced nutritional supplements made with the highest quality ingredients and meticulous care. Jusuru’s executive team supports the company’s rapidly expanding network of independent representatives with decades of experience in health, science and business.

For more information on Jusuru Life Blend™, please contact Jusuru International, Inc. at (888) 862-3968 or visit


AHPA's Shelf-Life Dating guidance document now available

AHPA's Shelf-Life Dating guidance document now available


Shelf Life Dating of Botanical Supplement Ingredients and Products, a new guidance document from the American Herbal Products Association (AHPA), has recently been published and is available here for download. The document is free to AHPA members; non-member cost is $250.

The 36-page document, written by the AHPA Standards Committee and the AHPA Shelf Life Working Group, with Staci Eisner as the managing editor, explains the federal regulations regarding the use of shelf-life dates for dietary ingredients and dietary supplements sold in the United States, with a particular emphasis on botanical ingredients and products. In addition, the guidance document presents various strategies for meeting those requirements.

Although use of shelf-life dates is voluntary for dietary ingredients and dietary supplements sold in the United States, there are a number of important reasons--including liability reduction and a reduction in record-keeping regulations related to good manufacturing (cGMP) compliance--why a manufacturer would choose to include this information on its product labels.

Topics covered in this comprehensive document include:

·         U.S. Regulations

·         Shelf-Life Tests & Examinations

·         Factors Affecting Shelf Life

·         Sources of Shelf-Life Data

·         Developing Shelf-Life Data

·         Handling Shelf-Life Issues During an FDA Inspection

"This document is a useful addition to the resources available to industry supplement companies," noted AHPA President Michael McGuffin. "It will help companies understand the regulatory landscape related to shelf-life information as well as what is expected by the Food and Drug Administration from companies that choose to utilize this data on their labels."

Shelf Life Dating of Botanical Supplement Ingredients and Products is not intended as a detailed step-by-step guide to implementing a shelf life or stability study. For that purpose the reader should contact an appropriate expert such as a consultant or laboratory that conducts shelf-life studies.

About the American Herbal Products Association

The American Herbal Products Association is the national trade association for and the voice of the herbal products industry. AHPA is comprised of domestic and foreign companies doing business as growers, processors, manufacturers, and marketers of herbs and botanical and herbal products, including foods, dietary supplements, cosmetics, and non-prescription drugs. Founded in 1982, AHPA's mission is to promote the responsible commerce of herbal products.


John Rumberger, M.D., to present new heart health research at show

John Rumberger, M.D., to present new heart health research at show

SupplySide West attendees interested in learning about the latest in heart health research are invited to attend an education session led by John Rumberger, M.D., Ph.D., FACC, Director of Cardiac Imaging at the Princeton Longevity Center on Thursday, October 13 from 10 a.m. - 10:50 a.m. in the Lido room 3005.

Dr. Rumberger's presentation, entitled "Pantesin® Significantly Lowers Cardiovascular Disease Markers in North American Subjects: A Triple- Blind Placebo/Diet Controlled Study" will highlight results of a 16- week study focused on individuals with low to moderate risk of cardiovascular disease. The study showed those supplementing with Pantesin, a highly absorbable and biologically active form of Vitamin B5, experienced significantly lowered levels of LDL cholesterol.

Results are especially noteworthy as prior studies have shown that each 1 mg/DL reduction in LDL cholesterol lowers cardiovascular disease risk by 1 percent.

Dr. Rumberger will also be on hand at Kyowa Hakko USA's booth #16035 throughout the show to answer questions.

About John Rumberger, Ph.D., M.D., FACC

Dr. John Rumberger is recognized as the world's leading authority on cardiac and vascular imaging using EBT and CT Scanning. Dr. Rumberger has been Professor of Medicine and Consultant in the Department of Cardiovascular Diseases at the Mayo Clinic in Rochester, Minnesota. It was during this time that his reputation as a leader in the development and application of computed tomography (EBT) of the heart was established.

During his more than 20-year career as a clinician, educator and researcher, Dr. Rumberger has published nearly 500 scientific papers and book chapters. He has lectured worldwide on EBT, early disease diagnosis and wellness. He is an established investigator of the American Heart Association and a founding member of the International Society of Atherosclerosis Imaging. Dr. Rumberger is an active reviewer for the Journal of the American Medical Association and Archives of Internal Medicine, publications of both the American Heart Association and American College of Cardiology, as well as the New England Journal of Medicine.

About Pantesin

A pure and highly absorbable form of Pantethine (an active form of Vitamin B5), Pantesin® provides safe and effective support for a healthy heart. Pantesin works at the cellular level, enhancing enzyme and metabolic activity to help maintain balanced cholesterol levels.

For more information visit

About Kyowa Hakko USA

Kyowa Hakko USA is an international health ingredients manufacturer and world leader in the development, manufacturing and marketing of pharmaceuticals, nutraceuticals and food products. Kyowa is the maker of branded ingredients including Cognizin® Citicoline, Hydrafend™ Hyaluronic Acid, Lumistor® L-Hydroxyproline, Setria® Glutathione,

Kyowa CoQ10™ as well as Sustamine™ L-Alanyl-L-Glutamine. For more information visit


Fruitamins Ltd. now distributing Vivalue vitamins and minerals globally

Fruitamins Ltd. now distributing Vivalue vitamins and minerals globally


Fruitamins Ltd, UK-based global consulting company, and Vivalue Oy,Livaform Finnish self-care provider, have signed a global exclusive agency agreement for Vivalue’s new delivery system. Under the contact will Fruitamins Ltd establish partnerships globally for the Vivalue’s Livaform®-product range. The markets in focus are EU, USA and Asia where Fruitamins has a solid base in the supplement and pharma-industries.

Fruitamins Ltd is a global consulting company registered in the United Kingdom with main market focus on Europe, United States and Asia. The company was founded by 4 industry professionals with years of experience in the supplements, food and pharma segments. Fruitamins Ltd works with B-2-B tasks globally for innovative and value added health and lifestyle products. Vivalue is a Finnish self-care provider behind the Livaform®-range. Livaform® is about self‐care. It is offering a selection of naturally vitamin and mineral based products to supplement a healthy diet. Food supplements are presented as functional themes where the forms reflect the origin of ingredients and taste. The design-idea behind Livaform® is “what you see is what you get”. The tablets offer a one per day convenience with an all natural sweetness and flavor system.

The new delivery type is targeted the high-end market and life style consumers demanding convenience and health assurance in a normal balanced diet style. Livaform® is formulated with stevia as the sweetener in the product by this anticipating the coming reform in the EU-legislation.

The three first products, Daily Balance, Kids Balance and Immune Active are sold under license either under Livaform or other existing brands. The geographical focus is in EU, U.S. and Asia. A product pipe-line is defined and more variants are expected to enter the market in the near future.

Fruitamins Ltd is an English Corporation operating within consulting and sales and introduction of new innovative ingredients and products to the supplement, pharma and food industries globally.


Straus Family Creamery introduces organic single-serve milk

Straus Family Creamery introduces organic single-serve milk


Straus Family Creamery, the pioneering dairy that introduced modern consumers to fresh, cream‐top milk in glass bottles, is now offering single‐serve, organic, cream top 2% milk in its signature, reusable pint‐sized bottles. The milk is available in cafés, coffee houses, neighborhood grocery stores and supermarkets in the San Francisco Bay Area, with a suggested retail price of $1.50 plus deposit.

"We are so excited to offer Straus cream‐top milk in pint‐sized, reusable glass bottles,” said Meg Ray, owner of Miette. “Straus butter and cream are the foundation for all of our baking. And of course many of our customers enjoy drinking milk with their cookies. We are thrilled that we can now say "yes" to that request with our favorite, local, organic milk. Straus cream‐top milk pints will soon be available in all of our stores, including the San Francisco Ferry Building and our new Larkspur store, opening this fall."

When Straus Family Creamery launched in 1994, it became the first organic dairy west of the Mississippi and the first to introduce non‐homogenized, organic milk in glass bottles to West Coast markets. This latest line extension provides a convenient way for consumers to enjoy single servings of the creamery’s famously great tasting, creamtop milk, without the waste of small, individual packages. Straus Family Creamery milk gets its rich taste from the fresh, green grass on which the cows graze, which is nourished by the salty marine air and unique soil of West Marin. Straus milk is never ultra‐pasteurized to increase shelf life, as this compromises both the flavor and the nutrients in the milk. Instead it is gently pasteurized, leaving the milk as close to its natural state as possible, which is the key to the milk’s celebrated flavor.

The glass milk bottles have proved popular with consumers, who are attracted to their utility, their reusability and their timeless design. Each bottle is adorned with drawings inspired by founder Albert Straus' mother Ellen Straus, reflecting the creamery’s family roots. Straus Family Creamery’s reusable glass milk bottles are made with 40% recycled content and has a return rate of over 80%. They are reused by the creamery an average of six to eight times before reentering the recycling stream. Many find new use as flower vases in restaurants and homes. Their adorable, squat shape is so appealing that wedding planners routinely request them for use as bud vases.

Now there’s a healthy, no‐waste option for children’s lunches or for milk "on the go" anytime. Like all of Straus Family Creamery’s dairy products, the 2% milk in pint‐sized bottles is certified organic and carries the Non‐GMO Project Verification seal.

About Straus Family Creamery

Straus Family Creamery strives to consistently provide the highest quality, best‐tasting organic milk, yogurt, butter, ice cream, and sour cream made with minimal processing and wholesome ingredients. Straus Family Creamery makes business decisions based upon environmental and ecological considerations, which support the philosophy of sustainable, organic family farming, for the health and well being of the company, its farmers, employees and the community at large.


Coca-Cola to invest US$3 billion for long-term growth in Russia

Coca-Cola to invest US$3 billion for long-term growth in Russia


The Coca-Cola Company and its bottling partner, Coca-Cola Hellenic, announced a new Russian investment program of US$3 billion over the next five years, commencing 2012, as part of the official opening of a new Coca-Cola plant in the Rostov region.

Muhtar Kent, Chairman and CEO of The Coca-Cola Company, and George David, Chairman of Coca-Cola Hellenic Bottling Company, officially opened Coca-Cola Hellenic's newest plant in Europe, located in the Rostov region of Russia. The guests of honor at the factory's opening included Vasily Golubev, Governor of the Rostov region, and Dmitry Chernyshenko, President and CEO of the Sochi 2014 Organizing Committee.

Vasily Golubev said, "At present the Rostov region is among three Russian regions with the most comfortable business climate. Coca-Cola Hellenic's investment exemplifies this trend. In addition to offering employment opportunities for the community, the Company provides a concrete example: it is profitable to open and do business here. As such, the Company benefits further economic growth of the Don region and the country on the whole."

George David congratulated the plant's 422 employees and reiterated Coca-Cola Hellenic's long-term commitment to the strategically significant Russian marketplace, the largest in its franchise, and said the investment program would enhance wealth creation and prosperity in the Rostov region. "I am sure that the launch of this plant in the Southern Federal District will promote the development of the region and the formation of an innovative, eco-oriented economy. We are fully committed to and believe strongly in the potential of Russia, and that of the region."

Muhtar Kent said, "The Coca-Cola Company is proud to be serving this great nation's 140 million-plus consumers. Our system is part of the fabric of Russia's economic development and we continue to invest in Russia to create jobs and stimulate growth across our supply chain. Today's announcement underscores the Coca-Cola system's long-term strategy of investing in Russia. The Coca-Cola Company along with our bottling partner, Coca-Cola Hellenic, will invest in Russia more than US$3 billion in 5 years from 2012 to 2016."

The opening of the Rostov plant is part of the successively implemented strategy of the companies of the Coca-Cola system, whose cumulative investments in the Russian economy now amount to more than US$3 billion in total. The investment into the Coca-Cola Hellenic Rostov facility, which has a production capacity of 450 million liters of beverages per year, and located within a 26.5 hectare area, has already amounted to over US$120 million.

The facility's environmental practices, quality controls and modern technologies in manufacturing the highest quality nonalcoholic drinks were showcased during the ceremonies.

The opening of the Coca-Cola Hellenic plant in Rostov region was also commemorated by the launch of the limited edition Coca-Cola can bearing the Sochi 2014 logo.

Dmitry Chernyshenko, President and CEO of the Sochi 2014 Organizing Committee, said: "The launch of the new Coca-Cola plant demonstrates the fact that the Olympic Games in Sochi have become a catalyst of the economic growth of the Russian South. Coca-Cola shares two major ideals of the Sochi 2014 Organizing Committee—innovation and sustainability. The plant is equipped with the most advanced technologies, and I believe that in 2014 we are going to be thirsty but only for Olympic victory."

Worldwide, The Coca-Cola Company and its bottling partners are investing nearly $30 billion over the next five years to support anticipated growth across its system. These investments range from new manufacturing facilities to new distribution systems to new marketing investments in emerging economies. The Coca-Cola system currently employs more than 700,000 people worldwide, making it one of the world's top five private employers.

About Coca-Cola Hellenic

Coca-Cola Hellenic was formed in 2000 as a result of the merger of the Athens-based Hellenic Bottling Company and the London-based Coca-Cola Beverages. Since then, our territory has expanded and currently extends from as far west as Galway, Ireland, to Petropavlovsk, the easternmost point of Russia. This breadth provides attractive growth opportunities and reduces our dependence on any particular market. In conducting operations across 28 countries, Coca-Cola Hellenic provides guidance, support and supervision to each operation while placing day-to-day management and operation in the hands of local employees with a deep familiarity of their own country, its business practices and community aspirations. Coca-Cola Hellenic is headquartered in Athens and currently listed on the Athens, New York and London stock exchanges. Our two major shareholders are the Kar-Tess Holding S.A., a private holding company and The Coca-Cola Company. For more information about Coca-Cola Hellenic, please visit our website at

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at

About Coca-Cola and the Olympic Games

The Coca-Cola Company has long supported and shared in the growth and evolution of the Olympic Games. Our enduring relationship began when a freighter delivered the U.S. Olympic Team and 1,000 cases of Coca-Cola® to the Amsterdam 1928 Olympic Games. More recently, on August 1, 2005, The Coca-Cola Company and the International Olympic Committee announced the renewal of our historic partnership for an unprecedented 12 additional years, lengthening the role of Coca-Cola as a Worldwide Olympic Partner from 2009 through 2020—a deal that extends our global support of the Olympic Games to 92 years without interruption.