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Mad Gab’s launches Wildly Natural lip-care line

Mad Gab’s launches Wildly Natural lip-care line

What’s Happening

Mad Gab’s Wildly Natural line joins the already successful natural body care products offered by the Maine-based company.


Wildly Natural products will be available online and at select retailers on October 1, 2011. Visit for a list of stores and available distributors.

The Products

Inspired by patterns found in nature and formulated with pure and natural ingredients.

Lip Glosses: Natural color and shine leave lips looking scrumptious! Glosses moisturize with Shea butter and organic oils without being sticky. Available in Pink, Plum and Bronze. Packaged in clear recyclable plastic squeeze tube. SRP $6

Lip Butters: Shea and Mango butters soften lips while restoring moisture. Available in: Coconut-Lime, Lavender - Vanilla and Juicy Mango. Packaged in clear recyclable plastic tube. SRP $3.25

Lip Shimmers: Natural mica provides color and shimmer, while Shea butter and organic extra virgin olive oil moisturize.  Available in Pink, Plum, and Bronze. Packaged in clear recyclable plastic tube. SRP $5

The Company

Started by Gabrielle Melchionda as a college hobby in 1991, Mad Gab’s began on a whim but has matured into a well respected natural body care company. Mad Gab’s is proud to celebrate 20 years of providing quality natural and organic formulation in packaging that is always playful, unique and environmentally sustainable.



8 show-stopping natural products from Expo East 2011

8 show-stopping natural products from Expo East 2011

Raw kale, fair-trade coffee beans, vegan chocolate... a waft of spirulina. Ah, yes, entrepreneurship was in the air at Natural Products Expo East 2011 in Baltimore, where 355 first-time expo exhibitors proved that innovation is thriving.

The best part? These manufacturers didn’t just go for “new” for novelty’s sake; they launched products that cater to increasing demand for special diets, sustainability, and healthy convenience. Here are the winners.

Best Packaging: Tiny Fruits by Little Duck Organics

Little Duck Organics Tiny FruitsIn January 2010, Zak Normandin—a father of three—founded Little Duck Organics with a simple mission: to introduce a truly healthy, organic kids snack company. And Little Duck's recent packaging and website redesign couldn’t do a better job of relaying its message in an engaging and innovative way. “I’m really drawn to the story of a company and the culture of startups,” says Normandin, whose background is in natural food packaging design. “It was always my mission to create a bold, fun brand. We do everything in house.” In addition to the USDA Organic, Non-GMO Verified fruit snacks, Normandin is introducing Mighty Oats, a line of ancient-grain-based cereals, with no added sugar and the company’s signature organic fruit.

Best New Food: Hibiscus Lemon LunaPops by LunaPops

Hibiscus-lemon Luna PopsWhen Jonathan and Dina Mills’ kids requested a blue raspberry popsicle—and really thought blue raspberries existed—the Mills knew there was a problem with artificial color-laden snacks and decided to launch LunaPops. Inspired by traditional Mexican paletas, these small-batch fruit- and dairy-based popsicles source milk from local farms and are free from artificial colors and flavors. And you can’t beat the global-inspired flavors: Milk Chocolate Chai, Pomegranate Blueberry, and the latest flavor, Hibiscus Lemon. “We loved the concept of paletas, but wanted to make them all natural and add flavors from all over the world,” says Jonathan Mills. “Natural is a priority but we also want it to taste great.”

Best New Health & Beauty: Fair Trade Ethiopian Coffee Scrub by Planet Botanicals

Fair-trade-certified Ethiopian Coffee ScrubWith consumers becoming more interested in the origin of their personal care, Planet Botanicals’ luscious new body scrub stood out among this year’s health and beauty offerings by sourcing fair-trade, antioxidant-rich coffee beans from Ethiopia. “We try to source most of our African ingredients directly from African families and cooperatives,” says founder Michele Gilfoil. The company gets its Ethiopian fair-trade and organic coffee from roasters in the northeast, and directly sources other key ingredients in the line, which now includes several USDA Organic SKUs: baobab, rare East African shea butter, and rooibos.  

Best New Supplements/Herbs: Vega Sport Performance System by Sequel Naturals

Vega Electrolyte HydratorVega has upped the ante in the sports supplement category with a safe, effective vegan alternative formulated by pro triathlete Brendan Brazier. The first complete, all-natural and plant-based sport performance system uses whole grain brown rice, green pea, hemp, alfalfa and spirulina. Vega’s post-workout protein bar incorporates Vega’s SaviSeed (sacha inchi seed), which the company also recently launched, to also help aid with mental recovery thanks to tryptophan. For Brazier, education is critical to consumers embracing plant-based protein. “Ignorance is our only competition,” he says.  

Most Innovative: Vampire Killer - Brad's Raw Leafy Kale by Brad’s Raw Foods

Brad's Raw Leafy Kale - Vampire KillerRaw ingredients invaded the packaged foods category at Natural Products Expo West this year, and the trend was a force to be reckoned with in Baltimore: Brad's Raw Foods received accolades for raw kale chips with cashew-based vegan cheese. Bonus: Brad’s donates two cents from each purchase to the Your 2 Cents Fund, a program that helps grow the organic industry by uniting producers, consumers, researchers and educators.

Best of Press: Daily Dose of Dark by NibMor Chocolate

Daily Dose of Dark by NibMor ChocolateFor anyone who’s ever struggled to eat just one square of chocolate when presented with a whole bar (yes, that’s you... and you, too), NibMor has the perfect solution: A “daily dose” portion, or the perfectly sized square of 70-percent cocoa-content chocolate to deliver cocoa’s health benefits without the temptation to overeat. And it’s the same luscious organic, vegan, and refined sugar-free chocolate we fell in love with after New York City-based NibMor owners Jennifer Love and Heather Terry launched in 2009.

Best of Press: Tea Enhancers by Catalyst Gourmet

Tea Enhancers by Catalyst GourmetCatalyst Gourmet introduced its exotic sugar- and gluten-free tea enhancers as a simple way to transform basic natural foods and beverages into exotic, gourmet flavors. A much-needed alternative to drinks high in sugar and calories, the flavor enhancers are also versatile, adding flavors to oatmeal or fruit salads. The line features Enchanting Chai, Tantalizing Turmeric, Gourmet Ginger and Fennel Fusion, available in a superconvenient and beautifully packaged sample-sized set.

Best New Green/Environmentally-friendly: Snack Time by ChicoBag

Snack Time by ChicoBagConvenience and healthy snacks have been top on our radar this year, so it's no wonder the well-known manufacturer of reusable shopping bags introduced its latest offering in Baltimore: Convenient, snack-sized bags, meant to tote everything from sandwiches to carrot sticks and perfect for kids' lunches.

Guayakí's fair trade commitments put company in running for award

Guayakí's fair trade commitments put company in running for award

I just interviewed David Karr, one of the founders of Sebastopol, Calif.-based mate company Guayakí Yerba Mate, about the enormous success of his company and of his organic energy shot, in particular. But David told me about something that I just have to share: Guayakí is one of 12 finalists for the BBC World Challenge 2011 competition. The international competition organized by BBC World News Limited and Newsweek magazine rewards small businesses or projects that are making a real difference around the world through enterprise and innovation at the grassroots level.

The 2010 winner was The Alternative Indigenous Development Foundation Inc. (AIDFI), a non-governmental organization that uses ram pumps to harness the power of a river’s flow to literally push water uphill into remote mountain villages that have never before had clean, running water. At the time of winning World Challenge 2010, AIDFI had introduced the ram pump to more than 170 upland villages.

Guayakí has been nominated for its innovative business model, which directly connects consumers’ purchases to indigenous farming communities. When Karr and Alex Pryor started Guayakí in 1996, they wanted to share their love of the traditional South American mate, but they also pioneered a new way of doing business. As a fair trade, organic tea producer, the company not only stands for fair and sustainable farming practices, but also uses its industry clout to preserve indigenous cultures and conserve the delicate rainforests where mate is grown.

Other 2011 nominees include Indian NGO Hand in Hand, a project that works with local communitie to collect food waste and turn it into biogas to generate electricity; a project dedicated to the safe disposal of e-waste from computers and phones; a group raising the living conditions of poor, herding communities across Central Asia; and a project helping to save wildlife and increase crop yields in Nepal.

There are 12 nominees for World Challenge 2011, so check it out and vote for your favorite! You have until November 11 to cast your vote. 

Longevity research has a long life ahead of it

Longevity research has a long life ahead of it

An article published in The New York Times on Wednesday takes a dim view of the future of anti-aging research.  In it, author Nicholas Wade lays out the rift between researchers on both sides of the Atlantic that stems from a paper on two studies published also on Wednesday in the online version of Nature.

In the study, researchers in Britain said they were unable to duplicate results from American researchers on the activity of the so-called longevity gene.  The genes at the center of the dispute control the production of proteins called sirtuins that help regulate the metabolism of cells.  Activating these genes is believed to simulate the effects of a very low calorie diet, which has been shown to extend the lifespan of laboratory animals.

This gene-protein pathway also lies at the heart of the French paradox, in which Gallic red-wine drinkers enjoyed better cardiovascular health and longer life than other comparable groups despite consuming fatty French cooking.  This effect has been attributed to the polyphenols in red wine—chief among them resveratrol—which are believed to stimulate the longevity gene pathway. 

Validating the activity of resveratrol—whether alone or in combination with other polyphenols—has been the focus of intense activity in recent years. With the exception of a few ascetics, people have shown they can’t, or would rather not, adhere to the extreme calorie restriction necessary to duplicate the results shown in lab animals.  What if a pill—a natural one at that—could help them achieve those results without such extreme abstinence?

Now, with the publication of the Nature studies, is this approach “nearing its end” as the British researchers put it?

Not so fast, says resveratrol expert and longtime industry commentator Bill Sardi. (Full disclosure here: Sardi  is a spokesman for Longevinex, a maker of resveratrol-based pills.)

 “They’ve got wrong gene target,” Sardi said. The focus of recent research has been the Sir2 gene (Sirtuin1 in humans) that was believed to be the gene activated in a calorie-restricted situation.

 “The problem with these two experiments (one with fruit flies and the other one with round worm) is they removed the gene and calorie restricted and the organisms still lived longer. So it’s not that gene,” he said.

“That gene target is probably involved in some way.  But it’s not the key gene target.”

The idea that a molecule like resveratrol could be used to stimulate a particular gene associated with longevity was born with the work of Leonard Guarente of MIT, the researcher who made the initial discovery linking Sir2 to calorie restriction in 1999. The gene target might have proved to be wrong, Sardi says, but the research still has great merit.  And recent research cited by Sardi shows resveratrol has promise in heart health, helps prevent the formation of amyloid plaques in the brain and helps remove cholesterol from the liver.

As for the French Paradox, Sardi notes this field of study has in practice something underway that is the holy grail of nutrition research:  a long-term, large-scale study. “We have an actual human study in play [in France], with an herbal extract, called red wine.  It doesn’t say dietary supplement on the front, but it is frequently used.”

Natural Foods Merchandiser

Turn immunity supplements into year-round sales

Turn immunity supplements into year-round sales

These days, the immunity section of Ritzman Natural Health Pharmacy never gets a moment of peace. “It’s an active section year-round,” says Janine Black, retail operations manager for the nine-store chain in Ohio. “Sure, you get a spike during a bad cold and flu season, but it’s never a quiet section.”

Consumers are becoming more proactive about their health, which has turned immunity supplements into a popular category throughout the year. “Most of us have been trained to wait until we’re sick and then do something,” says Gary Kracoff, ND, registered pharmacist for Johnson Compounding and Wellness Center in Waltham, Mass. Now his customers ask how to fend off bugs before they attack. “We’re getting more of those questions, which is great because it’s easier to help a person stay healthy rather than get healthy,” he says.

Fueled by consumer demand for continual protection against sickness, along with new research support for natural options, U.S. consumer sales of cold and immunity supplements climbed to nearly $2 billion in 2010—a 1 percent gain over 2009, according to Nutrition Business Journal.

Although cold and immunity supplements sales remained healthy in 2010, their growth paled in comparison to the 7 percent rise in 2009 and 10 percent expansion in 2008.  “H1N1 gave immunity supplements a very meaningful boost in 2009 and 2008,” says Marc Brush, editor-in-chief of Nutrition Business Journal. “As those sales leave the data set, it makes sense that growth rates slow.”

The H1N1 flu scare may be over, but the sales trajectory of immune supplements remains upward, as new science-backed ingredients emerge and old standbys continue to bolster the category.

What should you stock in your immune-support section? Here are nine brand picks in three product categories that could help drive sales all year long.

Vitamin C

Vitamin C certainly isn’t new, but it’s a perennial favorite. The nutrient’s enduring popularity as a form of health insurance “is a given,” says Black. “In fact, we stock chewable vitamin C in our cough/cold section in our [general] supplements section.”

A 2006 review of studies published in Annals of Nutrition & Metabolism concluded that vitamin C improves immune system function and helps the body resist infections. Although some research has found that the vitamin doesn’t necessarily prevent the common cold, it may help reduce the severity and length of symptoms, suggesting it plays some role in respiratory defense mechanisms.

For fending off sickness all year long, however, vitamin C has its shortfalls. It’s acidic and thus hard on the stomach if taken frequently. But C must be taken frequently because it’s water soluble and can’t be retained by the body.

Some companies have modified vitamin C to their—and their customers’—advantage. In August, Purchase, N.Y.-based Quality of Life Labs launched AdvaSorb Vitamin C featuring Scientific Food Solutions’ Fast-C. The easy-on-the-stomach vitamin C ingredient is enhanced with Sabinsa’s patented bioavailability booster BioPerine. Two small clinical trials show that FAST-C enters the blood faster and is retained better than other brands. One study even found FAST-C to be absorbed more quickly than Ester-C, another branded form of vitamin C produced by Ronkonkoma, N.Y.-based American Health.

Still, among vitamin C products for cold care, Ester-C remains the top dog, ringing up $3.7 million in natural channel sales and growing nearly 6 percent from May 2010 to May 2011, according to Schaumburg, Ill.-based market research firm SPINS. “The benefit of Ester-C is its neutralization, which buffers the ascorbic acid that can have bad effects on one’s stomach,” says Todd Runestad, editor-in-chief of Functional Ingredients magazine. “This buffering enables you to take more of it.” And, thanks to its nonacidic nature, your customers can take Ester-C—appropriately called  “The Seasonless C” in American Health advertisements—all year for immunity without risking tummy troubles. 

Stock up:

  • Quality of Life AdvaSorb Vitamin C
  • American Health Ester-C Vitamin C for Immune Support


With a recent outpouring of scientific support and several new product launches in the category, beta-glucans—immune-building polysaccharides in mushrooms, yeast and oats—will likely gain ground. “Even ingredients that have long cultural use or strong use in traditional medicine for colds and flu need to have in vitro studies showing an antiviral effect or immune-stimulating effect, along with absorption and safety studies, and studies supporting the traditional dose,” says Christopher Hobbs, director of herbal science for Santa Cruz, Calif.-based Rainbow Light.

Medicinal mushrooms, for example, are being widely accepted in the marketplace because of the extensive science developing round them, according to Hobbs. In August 2010, Rainbow Light launched Certified Organics Mushroom Therapy, a blend of shiitake, maitake, reishi, cordyceps and trametes mushrooms. “Our formula contains the top mushrooms that I have chosen based on years of experience and combing the research,” Hobbs says. “They’re in a form that is stable and where the active ingredients, beta-glucans, are readily accessible to interact with the immune system as they pass through the gut, maximizing activity.”

EpiCor, a yeast-derived ingredient with beta-glucans that’s made by Ankeny, Iowa-based Embria Health Sciences, has several studies backing it up. One, published in the Journal of Alternative and Complementary Medicine in 2010, showed that the ingredient reduces cold and flu-like symptoms in non-vaccinated individuals. Another revealed that people taking EpiCor daily had 26 percent fewer sick days than those in a placebo group. EpiCor is now in several supplements, including Garden of Life’s Immune Balance Daily and NOW EpiCor Plus Immunity.

Because of its GRAS (generally recognized as safe) status, Biothera’s Wellmune WGP—another yeast-derived ingredient—has broad applications in food, beverages and supplements. Dozens of products, including Dr. Sears Family Essentials Immune Plus Fruit Chews, contain the ingredient.

“Wellmune WGP primes key immune cells using a natural mechanism that has evolved with humans,” says David Walsh, vice president of communications for Eagan, Minn.-based Biothera. By design, therefore, the ingredient is safe to take every day. “In contrast, some other immune supplements are really immune boosters that artificially stimulate certain aspects of the immune system,” Walsh says. “They are usually recommended to be taken at the first sign of symptoms and discontinued after a short while. Long-term use of supplements that overstimulate the immune system may be harmful.”

Wellmune has at least six clinical studies to support its effectiveness. In one—a 2009 study published in The Journal of Applied Research—people taking Wellmune (versus placebo) had fewer fevers and sick days due to cold-like symptoms. Another study yet to be published shows that Wellmune curtails upper respiratory tract infection symptoms during the cold-flu season.

Stock up:

  • Dr. Sears Family Essentials Immune Plus Fruit Chews
  • Garden of Life Immune Balance Daily
  • NOW EpiCor Plus Immunity
  • Rainbow Light Certified Organics Mushroom Therapy


“We’ve always sold a lot of probiotics,” says Kracoff of Johnson Compounding and Wellness Center. “But now people are realizing that they need a healthy digestive system for a healthy immune system.” Like a well-maintained lawn that can fend off weeds, Kracoff says a healthy gut can fight off invading organisms.

At Ritzman Natural Health Pharmacy, only about 25 percent of probiotics customers take beneficial bacteria for immunity, but that number is increasing. “People start off with digestive issues and take probiotics for that,” Black says. “Then they realize the benefits in relation to immunity and become ongoing customers of probiotics.”

Several studies support the advantages of the probiotic bacteria Lactobacilli and Bifidobacteria for cold care and immunity. A 2011 study published in Nutrition Journal showed that male athletes who took Lactobacillus fermentum for 11 weeks had 30 percent reduced length and severity of respiratory conditions compared to those taking placebo. Another preliminary study presented at the International Scientific Conference on Probiotics and Prebiotics in Kosice, Slovakia, found that people who took Copenhagen-based Danisco’s probiotic strain Bifidobacterium lactis Bl-04 had fewer, shorter and less serious upper respiratory tract illnesses. Danisco’s Howaru Protectprobiotic formula—a blend of Lactobacillus acidophilus NCFM and Bifidobacterium lactis Bi-07—also warded off cold symptoms better than a placebo in subjects of a 2009 study published in Pediatrics. But don’t look to stock Danisco’s Howaru Protect yet—thus far, only health care practitioners can sell the probiotic combination.

Another development in the probiotics category: adding prebiotics, or soluble fiber, to immune formulas. Probiotic Immunity from Brattleboro Vt.-based organic supplements company New Chapter contains 10 strains of live probiotics cultured together with prebiotics, including organic elderberry. According to Steven Young, PhD, principal of consulting firm Steven Young Worldwide, and North American technical adviser to Matsutani America, creator, maker and marketer of Fibersol-2 prebiotic, probiotics “feed” on prebiotics. Combining the duo into one product can enhance probiotic growth, he says, but only if formulated properly with compatible and proven probiotic strains and prebiotic ingredients.

Prebiotics included or not, formulation of probiotic products is a tricky business, according to Kaori Shimazaki Dadgostar, PhD, technical specialist for Los Angeles-based Jarrow Formulas. Each bacteria behaves differently and offers varying health gains. “It’s important, although challenging, to select a combination of probiotics that can provide maximal health benefits without any potential compatibility issues,” Dadgostar says.

Another concern: product stability. The wrong environmental conditions—temperature, moisture, oxygen—can kill off probiotics, as can acidic environments, including the stomach, Dadgostar says. Make sure the probiotic products you carry are shelf stable (or, if not, keep them refrigerated) and have enteric coatings to help keep the probiotic bacteria alive as they pass through the stomach and release into the intestines.

Stock up:

  • Jarrow Formulas Jarro-Dophilus EPS
  • Essential Formulas Dr. Ohhira’s Probiotics Original Formula
  • New Chapter Organics Probiotic Immunity

Jarrow to launch new dietary supplement trade association

Jarrow to launch new dietary supplement trade association


On Friday, Sept. 23, in a meeting room above the show floor at Natural Products Expo East, Jarrow Rogovin, founder and president of supplement company Jarrow Formulas, announced his plan to arm the market against the potential threat posed by the FDA’s New Dietary Ingredient (NDI) guidance: to form a new supplement industry trade organization, the Dietary Supplements Manufacturers and Marketers Association (DSMMA).

The NDI guidance, released in early July, proposes tough new strictures on supplement products, potentially requiring ingredient notifications and toxicity tests for finished combination products, individual probiotic strains, synthetic botanicals, and grandfathered ingredients employing new extraction methods. In other words, more information than most companies currently have on hand, or could be reasonably expected to produce.

Current estimates have it that, were the guidance to go into effect, the supplements industry would have to supply at least 55,000 NDI notifications, all to be parsed out to a team of about 10 FDA employees.

Rogovin delivered a rhetoric-fueled call to arms to those in attendance, offering up quotations from Benjamin Franklin, Rabbi Hillel and Sun Tzu to inspire pathos. He called the guidance—which, it must be remembered, is still just guidance—a “Luddite, anti-technology, anti-freedom way to regulate us out of business.” He also inculcated the idea of Daniel Fabricant, PhD, the new head of FDA’s Division of Dietary Supplement Programs, as industry enemy number one.

Rogovin and his lawyers have laid the groundwork to file suit against the FDA. Rogovin recently sent a letter to FDA Commissioner Margaret Hamburg demanding that Fabricant resign, on the grounds that, as a former executive of the Natural Products Association (NPA), he has a conflict of interest in his new position. Jarrow Formulas also sent the FDA a 128-item Freedom of Information Act (FOIA) request that asks what implications the guidance would have on public health, the economy and the state of scientific research.

Rogovin proposed the creation of the DSMMA to keep the momentum going. He’s already hired a team of attorneys and law firm to set up a Delaware- or Washington DC-based non-profit. All that’s needed are members and money. Rogovin appealed to the audience for at least 10 companies to sign up, at $20,000 apiece.

Their first order of business? Oust Fabricant.

Though industry-to-government personnel shifts are commonplace, Rogovin posited that Fabricant’s hire was uniquely injudicious in that, as former head of government and scientific affairs at NPA, Fabricant was involved in a fiduciary, attorney/client relationship with the FDA and should not be able move from one job to the other.

Once Fabricant is removed, DSMMA’s next task—eliminating the guidance—would proceed smoothly, Rogovin asserted. “If Fabricant goes, NDIs go,” he said.

Building from the FOIA materials and regulatory precedent, DSMMA would then launch a lawsuit and a restraining order against the FDA to stall and then bury the guidance.

“We can’t wait for Senator Hatch to pull a rabbit out of a hat on this one,” Rogovin said. “We don’t have the time.”

NBJ Bottom Line

The question inevitably arises: Does the supplement industry need another trade organization?

Some might argue that the industry already has too many associations, and indeed, some have called for a unified federation of trade organizations.

But according to Rogovin’s rationale, efforts by existing associations, namely NPA and the Council for Responsible Nutrition (CRN), have been ill-conceived and too conservative. “Shame on the NPA and CRN,” he said. He took special offense against press releases from CRN and NPA around the time that the guidance was released that “applauded” FDA for finally issuing the document. DSMMA seems prepared to take the most hardnosed approach to this issue.

In all fairness, however, leaders of the four major industry associations—NPA, CRN, the American Herbal Products Association (AHPA) and the United Natural Products Alliance (UNPA)—have already outlined specific portions of the guidance document that need revision, and are currently working to submit those comments to FDA by Dec. 2. In August, the four organizations, along with the Consumer Healthcare Products Association, together submitted a request to have the comment deadline extended an extra 45 days. FDA gave them 60 extra days.

Jarrow Formulas, on the other hand, sent FDA a letter asking for an extra year. They also called for consumers to be involved, something the other organizations had not yet addressed.

Michael McGuffin, president of AHPA, sat next to Rogovin in the meeting, and though he pledged future support of and cooperation with DSMMA, he also sat confident with the idea that FDA would likely consider and implement the industry’s comments.

And while many in the room appeared to agree with Rogovin’s more salient points—that the guidance poses an economic threat and that the public should certainly be involved—few were ready to answer the $20,000 call.

The machinery is in place, however, and DSMMA does have legs. Rogovin may or may not prove the messianic figure that his discourse would imply, but he is a man with a plan.

FrieslandCampina to offer milk from pasture-fed cows

FrieslandCampina to offer milk from pasture-fed cows

The international dairy company FrieslandCampina plans to earmark 45 million Euros a year to encourage outdoor grazing for its dairy herds. Under the new scheme, member dairy farmers of the FrieslandCampina dairy cooperative who use outdoor grazing will qualify for a pasture milk supplement of 50 cents per 100 kilos of milk. In future, FrieslandCampina will market more dairy products based on Dutch milk from pasture-grazed cows. The initiative will form part of the dairy company’s sustainability agenda. The annual incentive of 45 million Euros will cover at least the period from 2012 to 2014 inclusive.

In 2012, FrieslandCampina plans to launch a scheme to pay member dairy farmers who graze their herds outdoors for at least six hours a day, 120 days a year a supplement of 50 cents per 100 kilos of milk. Currently, member dairy farmers who pasture-graze their herds receive 5 cents per 100 kilos of milk. For a dairy farm producing 600,000 kilos of milk a year, this will increase the annual supplement for milk from pasture-fed cows from 300 Euros to 3,000 Euros. The increased supplement is chiefly intended to compensate farmers for the time and extra work they have to invest in grazing their cows outdoors.

FrieslandCampina will be further extending its range of Dutch dairy products with a pasture milk guarantee. This will enable customers and consumers to make a well-informed choice which fits in well with their demand for more sustainably-produced food. FrieslandCampina has been marketing pasture-fed milk since 2007. This includes daily fresh dairy products under the Campina and Campina Boerenland (organic dairy) labels. The company has specific plans to extend its range of pasture-based dairy by 2012, for example to cheese (e.g. Milner) and dairy-based beverages such as Optimel, Vifit and Goedemorgen. Supermarkets and other retail customers will also be given the opportunity to sell dairy products with a pasture milk guarantee under their own brands.

The increase in the outdoor grazing supplement and the extra costs involved in the separate collection and processing of pasture-fed milk means that FrieslandCampina will be charging a higher price for products with a pasture-fed milk guarantee. By choosing these products, consumers will help to keep dairy herds in the Dutch landscape, a classic image of Holland which is highly valued by the public.

Research by the market research agency TNS NIPO has found that 75% of Dutch consumers feel outdoor grazing is a vital part of sustainable dairy farming. When asked why they thought cows should be fed outdoors during the pasture-grazing season, 93% responded that it was healthier for them.

Royal FrieslandCampina CEO Cees’t Hart: ‘This incentive scheme will form part of FrieslandCampina’s broad sustainability agenda. It is our response to the considerable demand among Dutch consumers to preserve our typical Dutch landscape with cows grazing on green pastures. Supermarkets are also showing a growing interest in maintaining outdoor grazing. It’s now up to us, our members, our customers and ultimately the consumer, to turn this initiative into a success.’

In addition to outdoor grazing, the other themes in FrieslandCampina’s program for sustainable dairy farming are: energy & climate reuse of minerals, maintaining nature & biodiversity, animal health & welfare. The sustainability program for the dairy sector forms part of FrieslandCampina’s route2020 strategy.


IronKids Gummy Vitamins recognized as Canada's No. 1-selling omega-3 gummy

IronKids Gummy Vitamins recognized as Canada's No. 1-selling omega-3 gummy

Ocean Nutrition Canada, the world’s leading Omega-3 EPA/DHA solutions provider, would like to congratulate IronKids Gummy Vitamins, a Life Science Nutritionals product, on reaching a milestone of becoming the #1 selling Omega-3 gummy for kids in Canada.

Each serving of IronKids Gummies Omega-3s contains 100 mg of EPA/DHA. The gummies are specially formulated with Ocean Nutrition Canada’s MEG-3® EPA/DHA ingredient, along with natural flavors and natural colors. “When creating the Omega-3 gummies, three things were important to us: great taste, so kids will want to eat them, natural ingredients, and a pure, high quality source of omega-3 fish oil,” says Stuart Lowther, founder and President of Life Science Nutritionals.

“We chose to get our Omega-3 EPA/DHA from Ocean Nutrition because of their commitment to quality,” says Lowther. “During the purification process, their MEG-3® products go through 200 quality checks. We knew we were getting the best fish oil. We also appreciated their innovative solutions to providing EPA/DHA. Ocean Nutrition was committed to providing the levels of EPA/DHA we wanted using technology that ensured that the great taste of the gummies wasn’t compromised.”

“It’s not always easy get kids to take things that are ‘good for them,’” says Jon Getzinger, Ocean Nutrition Canada’s Chief Sales and Marketing Officer. “The importance of Omega-3 EPA/DHA for healthy development of children’s brains has been well-documented. IronKids gummies are a creative solution to providing those important nutrients in a kid-friendly way. We’re not surprised that IronKids Omega-3s are selling so well – it’s a great product.”

The IronKids Gummy Vitamin line, which also includes Omega-3 bursts, Calcium, Multi-vitamin and Vitamin D gummies, has been designated an official Natural Health Product by Health Canada. The gummies were named one of Canadian Living’s Best New Products and recently won a Parent Tested, Parent Approved award. You can find IronKids Gummies Omega-3s in Costco and major retailers across Canada.

About Life Science Nutritionals (LSN):

Headquartered in Burlington Ontario, LSN is a ‘family first’ company that prides itself on creating trustworthy nutritional products. LSN is dedicated to continually researching and investigating new science-based applications for nutritionals and functional foods that can be applied to improve the health and quality of life. Life Science Nutritionals current focus is in children and adult nutritional needs along with on-going projects in the areas of sports nutrition, weight loss, bone, joint and cardiovascular health.

To learn more please visit:   or

About Ocean Nutrition Canada Limited (ONC):

Ocean Nutrition Canada Limited (ONC), the world’s largest Omega-3 EPA/DHA solutions provider, has a pioneering approach to wellness through innovation. Headquartered in Dartmouth, Nova Scotia, Canada, ONC has created the leading Research & Development platform in the industry and operates the largest privately-owned marine research and development facility in North America.

ONC provides its customers in the dietary supplement, food ingredient and pharmaceutical sectors with a competitive advantage in the rapidly growing Omega-3 EPA/DHA market through their MEG-3® branded line of products created with ONC’s proprietary technology. With an uncompromising commitment to quality, MEG-3® products meet or exceed global quality standards. To date, MEG-3® has been included in more than 100 billion servings of food and supplement products worldwide.

For more information about ONC, visit and for more information about the health benefits of MEG-3®, visit

About Omega-3:

Omega-3 is a family of essential fatty acids, including EPA (eicosapentaenoic acid), DHA (docosahexaenoic acid), and ALA (alpha-linolenic acid). Oily fish (such as sardines, anchovies, mackerel and salmon) are the major known natural sources of Omega-3 EPA/DHA. ALA is found in plants, such as flax and chia. It is important to note that the majority of health benefits associated with Omega-3 have been attributed to EPA and DHA, not plant-based ALA. While the body can convert ALA into EPA/DHA, it does so very inefficiently (less than one percent), leading many nutrition experts to recommend that consumers increase their EPA and DHA levels by consuming EPA and DHA directly (rather than from plant-sourced ALA). Although Omega-3 EPA/DHA is important to overall good health, the human body is not able to produce sufficient quantities on its own, so supplementation is required, either by eating oily fish or foods fortified with Omega-3 EPA/DHA, or by taking fish oil supplements.


Carol’s Cuts recalls fresh-cut cantaloupe because of possible contamination

Carol’s Cuts recalls fresh-cut cantaloupe because of possible contamination

Carol’s Cuts LLC, Kansas food processor, is recalling 594 pounds of fresh cut cantaloupe packaged in 5-pound trays as chunks and as an ingredient in 8-ounce mixed fruit medley because it has the potential to be contaminated with Listeria monocytogenes, an organism which can cause serious and sometimes fatal infections in young children, frail or elderly people, and others with weakened immune systems.

Although healthy individuals may suffer only short-term symptoms such as high fever, severe headache, stiffness, nausea, abdominal pain and diarrhea, Listeria infection can cause miscarriage and stillbirths among pregnant women.

Carol’s Cuts Fruit Medley, packaged in 8-ounce individual serving clamshell containers (6 packages per case) and 5-pound bulk trays of cantaloupe chunks were distributed to institutional food customers, including restaurants, in Overland Park, Kansas, Kansas City and Maryland Heights, Missouri and Omaha, Nebraska. Institutional customers may have used the cantaloupe on salad bars and as fruit menu items. Some institutional customers may have placed the 8-ounce servings in retail venues. Carol’s Cuts has notified all institutional customers of the recall and asked that the contaminated cantaloupe be returned or destroyed.

The Carol’s Cuts Fruit Medley product was shipped to customers on August 26 and September 12, 2011 and can be identified by oval label stickers stating Fruit Medley and having Best if Used By dates of September 3, 2011 and September 19, 2011 respectively. The 5-pound bulk trays of cantaloupe chunks were shipped to customers on August 26 and August 29, 2011 and are identified with tray stickers showing a Lot # 72361 and a Best if Used By date of September 3, 2011; and shipped September 12, 2011 and are identified with tray stickers showing a Lot # 72700 and a Best if Used By date of September 19, 2011.

The Carol’s Cuts recall is part of a larger recall involving cantaloupe traced to Rocky Ford cantaloupes produced by Jensen Farms in Holly, Colo. The Food and Drug Administration confirmed that listeria was found in samples taken from a Denver-area store and the Jensen Farms packing facility. The melons were shipped to at least 17 different states across the U.S. between July 29 and Sept. 10. As of Thursday there were eight deaths and 55 illnesses related to the contaminated cantaloupe.

Jensen Farms earlier issued a voluntary nationwide recall of its cantaloupes after news of the multi-state outbreak. Jenson Farms has ceased production and distribution of the product while FDA and the company continue their investigations as to what caused the problem.

Consumers who may have the recalled Carol’s Cuts product in their possession should return it to the place of purchase for a full refund or destroy it.

Carol’s Cuts LLC is located at 1247 Argentine Boulevard, Kansas City, KS 66105. Consumers with questions may contact the company at (913) 281-5200, Monday thru Friday, 8:00am to 5:00pm.


Sahale Snacks expands nut blends line

Sahale Snacks expands nut blends line

Sahale Snacks has announced the newest addition to its Nut Blend line, Maple Pecans with Walnuts, Cherries + Cinnamon. This delightfully sweet Premium Nut Blend combines whole pecans and walnuts, whole dried cherries, and dried apples, all glazed with maple and cinnamon.

Sahale Snacks’ Maple Pecans evoke the most comforting of America’s autumnal flavors. Lightly spiced and loaded with big pieces of dried fruits, this hearty blend pairs beautifully with everything from a winter cheese plate, to a steaming bowl of oatmeal, to an autumn apple crisp. It’s also a healthy treat as a grab and go snack. This new flavor is now available at Costco stores in San Diego, the San Francisco Bay Area, the Pacific Northwest, Texas and Western Canada in an exclusive 15 oz. bag (SRP $10.59-$10.99/15 oz.).

Sahale Snacks Maple Pecans with Walnuts, Cherries + Cinnamon – like all of the company’s products – are all-natural, cholesterol free and certified gluten free.

Each unique Nut Blend combination reflects a culture and culinary tradition somewhere in the world. The company’s existing Nut Blends are Soledad, Valdosta and Sing Buri (SRP $2.99/2oz., $4.99/5oz.):

  • Soledad Nut Blend – a tangy mix influenced by the Mediterranean, featuring almonds, flax seeds, apples, dates, balsamic vinegar and a dash of cayenne pepper. Named one of the 125 Best Foods for Men by Men’s Health magazine.
  • Valdosta Nut Blend – lightly spiced pecans with black pepper combined with sweetened, dried cranberries and orange zest, this combination of flavors echoes the Southern cooking style of the US. Another holiday favorite!
  • Sing Buri Cashew Nut Blend – an aromatic blend of cashews glazed with soy sauce and lemongrass, dried pineapple, peanuts, and sesame seed is reminiscent of Thai cuisine.

About Sahale Snacks

Sahale Snacks was founded in Seattle in 2003 by Josh Schroeter and Edmond Sanctis after climbing Mt. Rainier and enduring days of uninspiring trail mix and energy bars. The two friends set out to create a natural and healthy snack that tasted great. The company follows a simple philosophy: Start with natural whole foods, add a dash of culinary magic and offer busy consumers convenient, delightful, healthy snacks. Sahale Snacks is dedicated to helping people “Snack Better.”

The founders named the company after Sahale Peak, which is north of the Cascade Pass in the North Cascades National Park in Washington State. Pronounced “sah-HA-lee,” it’s a beautiful peak with a cool glacier and great views. For more information please visit or Sahale Snacks on Facebook and Twitter. Sahale Snacks’ lines of Seasoned Nuts, Nut Blends and Glazed Nuts are available in conventional, natural and specialty grocers, as well as Starbucks, Seattle’s Best Coffee, Costco, Beverages & More, and REI. A store locator is available on