The Product Discovery Zone at Spark Change provides a great firsthand look at many of the brands exemplifying the trends and macro forces that will shape the natural products industry for years to come.

This Spark Change-inspired series shines the spotlight on some of these brands by highlighting a different trend each week.

Trend of the week: Responsible Meat and Dairy Protein

Brands exemplifying the Responsible Meat and Dairy Protein trend sidestep the egregious side effects of the conventional meat, seafood and dairy industry, which is wreaking havoc on our social and environmental conscience. Consumers are actively seeking out brands that have proven their commitment to producing responsible animal-based proteins, and these Spark Change exhibitors fit the bill.

1. Grass Run Farms

Grass Run Farms cattle consume forage diets their entire lives—that means they never receive grain, animal by-products, antibiotics or added hormones. The brand's transparent production practices, emphasis on local sourcing and delicious array of products (from ground beef to roasts to case-ready steaks) make it a shoo-in for natural retailers' meat cases nationwide. Find Grass Run Farms in the Product Discovery Zone.

2. Vital Farms

Certified B Corp Vital Farms continues to impress with its ultra-traceable, pasture-raised egg and butter products. The business began as a single farm and has scaled up to roughly 200 family-run farms that all put animal welfare at the fore. Its ghee butter line is especially appealing to the growing number of keto consumers seeking out ethically produced add-ins to their morning butter coffee. Find Vital Farms in the Product Discovery Zone.

3. Good Culture

Good Culture gave cottage cheese the branding makeover it desperately needed. Currently the company offers low-sugar cottage cheese cups, sour cream and kefir produced with USDA organic dairy. With trendy flavors like Blueberry Acai Chia and no gums or preservatives, shoppers can rest easy knowing they've discovered the cream (no pun intended) of the crop. Find Good Culture in the Product Discovery Zone.

See the latest in natural products and connect with exhibitors in the Spark Change Product Discovery Zone. Learn more about Spark Change.