The Product Discovery Zone at Spark Change provides a great firsthand look at many of the brands exemplifying the trends and macro forces that will shape the natural products industry for years to come.
This Spark Change-inspired series shines the spotlight on some of these brands by highlighting a different trend each week.
Trend of the week: More Protein Please
Brands exemplifying the More Protein Please trend are especially popular among today's low-carb lifestyle followers. Because there is no set-in-stone daily protein limit, consumers across the board are eager to swap out products filled with empty calories for ones that incorporate protein in place of carbs and sugar.
1. Flourish Pancakes
Who said adopting a low-carb, low-sugar diet meant no more pancakes? Flourish Pancakes' Protein Pancake and Waffle mixes are fortified with whey and flaxseed protein and lightly sweetened with erythritol. Consumers just add a little water or milk to the mix and the nourishing, delicious breakfast (or lunch, or dinner) treats can be ready to eat in 5 minutes or less. Find Flourish Pancakes in the Product Discovery Zone.
EggLife uses cage-free eggs to create a low-carb alternative to sandwich wraps and flour tortillas. The company's product line is 95% egg white, which appeals to shoppers hunting for clean and simple ingredient lists. Gluten-free EggLife wraps have less than 1 gram net carbs, are 30 calories each and come in four flavors to suit every taste and dish. Find EggLife in the Product Discovery Zone.
PlantFusion's 100% vegan product line consists of several targeted protein supplements for athletes, women and consumers following a ketogenic diet (and more). Its products incorporate a wide variety of plant-based proteins extracted from peas, artichokes, algae and organic superfoods for an amino acid-infused blend that is comparable in terms of supporting muscle function to whey protein. Find PlantFusion in the Product Discovery Zone.
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