The Product Discovery Zone at Spark Change provides a great firsthand look at many of the brands exemplifying the trends and macro forces that will shape the natural products industry for years to come.

This Spark Change-inspired series shines the spotlight on some of these brands by highlighting a different trend each week.

Trend of the week: Waste Reduction

Brands exemplifying the Waste Reduction trend are stepping up with clever ideas to reduce and remove waste along various steps and corners in the supply chain. Through byproduct turned value add or ingredient optimization ideation, waste otherwise known as a pollutant turns into energy or edible food.

1. Riff Cold Brewed

100 billion pounds of coffee fruit (AKA cascara) largely goes to waste each year. This is what led Riff Cold Brewed to launch its plant-based Alter Ego product, which is brewed from upcycled coffee fruit and offers clean caffeine without the jitters. It also provides struggling coffee farmers impacted by very low commodity pricing with a much-needed and sustainable economic boost. Plus, the company is a proud member of 1% for the Planet. Find Riff in the Product Discovery Zone.

2. Waju

Waju takes advantage of the abundant water content in fruits like lemons and strawberries to produce its one-of-a-kind sparkling canned beverages, directly impacting the world's growing water scarcity issue. This company upcycles a portion of the 500 millions of gallons of water that are typically discarded during juice concentrate production. Waju's entire line is USDA certified organic, non-GMO and keto with zero added sugar. Find Waju in the Product Discovery Zone.

3. HiBAR

HiBAR is taking single-use plastic right out of an industry rife with it: hair care. Its solid conditioners and shampoos are ergonomically shaped for ease of use and each bar is equal to a 16 oz. bottle. It certainly helps that the all-natural, sulfate-free formula has been deemed salon quality by consumers and professional hair stylists alike. Find HiBAR in the Product Discovery Zone.

See the latest in natural products and connect with exhibitors in the Spark Change Product Discovery Zone. Learn more about Spark Change.