GELITA proudly supports the GOED Coalition. This omega-3 industry coalition is working diligently to strengthen consumer education initiatives, awareness and advocacy to create and re-new consumer demand and reinvigorate the fish oil category through various consumer media campaigns
GELITA, the global gelatine market leader—particularly for the use in capsules, cares about those market conditions impacting the health and nutrition industry and also gelatine delivery systems. “As an overwhelming percentage of omega-3s are delivered via gelatine soft capsules, any shift in this market has a direct impact on GELITA. And, although GELITA doesn't manufacture, market or use omega-3s; the success of this market is paramount to GELITA's global key business partners; and, therefore, important to GELITA,” states Lara Niemann, director of marketing at GELITA.
GOED cites that the recent slump in omega-3 consumption is the result of a convergence of multiple issues, including negative press in major media outlets and fewer new consumers. As one of the only gelatine companies supporting this initiative, GELITA’s commitment to GOED is yet another of example of GELITA's investment in our business partners’ success.