Lynda Doyle, MBA, MS, human nutrition and vice president of global marketing with OmniActive Health Technologies, will be presenting “The Health Benefits and Market Potential of Bioavailable Curcumin” on Tuesday, May 5 from 4:20 to 4:50 p.m. at the Vitafoods Europe 2015 Conference and Expo in Geneva, Switzerland. Presented as part of the OmniActive Insights education program, this session will provide an overview of the antioxidant and anti-inflammatory benefits of curcumin, discussion of the issues and solutions for curcumin’s poor bioavailability and complex matter of absorption, and a review of the latest science surrounding curcumin including expert market insight.

“Curcumin’s long history of use and multiple scientifically-supported health benefits make it appealing to a wide-range of consumers. Recent advances in bioavailability have allowed new options for manufacturers to use curcumin in an ever-expanding number of applications,” noted Doyle. “With curcumin supplement sales taking the top ranking in the natural channel and gaining traction in the mass market, as well as emerging opportunities in foods and beverages, there is no better time to bring attention to the benefits and tremendous market potential of this ingredient.”

OmniActive has unparalleled expertise and understanding of both curcumin and its history as a commercial ingredient. OmniActive’s sister company, Kancor Ingredients, was the first to commercialize curcumin in the 1970’s. Since that time OmniActive has greatly improved the bioavailability and solubility of curcumin by employing its UltraSOL™ technology, a process where curcuminoids are solubilized in a molecular dispersion with food grade excipients and natural antioxidants to protect the bioactive curcuminoids.  

For more information on OmniActive or the company’s award-winning ingredients and technologies, visit omniactives.com or contact [email protected] to arrange for an appointment with OmniActive representatives at Vitafoods booth #E80.