Dedicated Sports Nutrition Companies Share Core Insights

Nutrex, VPX and NOW Foods discuss innovation, competition and crossover.

The hardcore sports nutrition segment continues to generate controversy as well as extraordinarily robust sales growth and strong margins in the specialty health and fitness channel, according to top company managers in that segment. Still shaking off the bans on prohormones and ephedra, some in the industry are concerned that less responsible players are courting new regulatory attacks by naming products after steroids and other drugs. The leading energy drink brand in the health and fitness

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.