Sports Nutrition & Weight Loss V

Sports nutrition & weight loss reach sales of $15.7 billion in 2004.

A front runner in nutrition industry growth since 1996, the sports nutrition & weight-loss (SNWL) sector stumbled last year, losing momentum in some key categories. Market saturation and consumer confusion provided a backdrop for the segment’s 2004 performance, but center stage was the low-carb movement, which by all accounts peaked in 2004. Adding to the challenge was a regulatory crackdown on prohormones in January 2005, following the far more dramatic ephedra ban that locked in April

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