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Natural Products Expo

J.E.D.I. 3.0 Workshop I: Become a brand hero

Alamy justice equity diversity inclusion human values branding
Marketing expert MaryAnne Howland talks about being intentional when implementing or elevating human values such as living wages or mitigating climate change.

MaryAnne Howland is dedicated to making the world a more just, equitable and inclusive planet on which to live.

A leader in inclusive marketing and branding communications aimed at creating equitable social impact, Howland works with CPG brands in the natural products industry to create culturally inclusive missions, which in turn help improve food systems and promote a regenerative economy.

For New Hope Network's Natural Products Business School, Howland hosted a session, "Diversity of America Defines the Food Industry," a preview of which is available here.

In addition, she created series of eight J.E.D.I. 3.0 workshops that are available at no cost to anyone who registers on the NPEV.com platform. Watch this preview of the first session, Brand bolding: Intentionality and the language of leadership.

The other sessions, listed below, will be rolled out on NewHope.com over the next several weeks:

  • What is full inclusion? Zero waste of time and talent.
  • Defining equity from scratch: What are you willing to gain?
  • Success in rare air: Opportunity from fresh perspective.
  • Building equity in a reputation for “?”: The power of influence and partnerships, who should you know?
  • Influencing public policy: Who are you willing to fight for?
  • Accountability: It’s not just public, it’s personal.
  • The new you.

As the president and CEO of Ibis Communications and the founder and CEO of Global Diversity Leadership Exchange,  Howland frequently speaks on J.E.D.I. issues—justice, equity, diversity and inclusion. At Natural Products Expo West in March, Howland led a panel discussion, "Keep J.E.D.I. in mind when building supply networks" Read a summary here.

Howland's Natural Products Business School session is available to NPEV All-Access members. (See below.)

Natural Products Expo Virtual | Natural Products NPEV CommunityTo learn more about these products and other brands head over to NPEV. Not yet registered? Register for free here. For more information about becoming an All-Access Member of Natural Products Expo Virtual Community and to obtain access to premium on demand and live content, industry benefits, buyer meetings and more throughout 2022, please click here

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