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Natural Products Expo
Shawn Achor

Why working hard won't always get you what you want

Meet the man who has the happiness advantage and will help you transform your business.

When it comes to succeeding as an entrepreneur, you can nail your marketing, reach unbelievable sales goals and master your financials all you want. But if one foundational piece is missing, it’s near impossible to reach you (and your brand’s) full potential: a positive mindset.

Shawn Achor is a Harvard-educated leading positive psychology researcher and bestselling author of The Happiness Advantage and Big Potential who’s built a career on sharing the powerful connection between happiness and success in business and beyond.

Eager to learn how you can adopt a positive mindset and the ways it could transform your business? Achor will give the Friday keynote address at Natural Products Expo East 2019, and he’s here to give you a sneak peek of what’s to come.

What is the happiness advantage, and why is it important for modern society to adopt?

Shawn Achor: The happiness advantage is a synthesis of all the research proving how much better our brains work at positive than they do at negative or neutral. In fact, every business and educational outcome we can measure increases significantly when the brain is positive.

Why do we need to reverse the formula for happiness and success?

SA: Society teaches that if we work harder and achieve more goals then we will be happy, but scientifically this is inaccurate. Every time you have a success, your brain changes the goalpost of what success looks like. Moreover, if success automatically led to happiness, then the rich, celebrities and movie stars would be the happiest people by far, but they are not.

Instead, if happiness is an advantage, then happiness is fuel for seeing more of our potential as it raises our success rates. Success does not equate to higher happiness, but higher happiness does lead to higher future success rates.

What's one action attendees can take now to begin shifting their mindsets toward the positive?

SA: Instead of defaulting to our genes and environment, we can consciously practice and strengthen happiness by spending 45 seconds a day scanning for three new things that have occurred over the past 24 hours that you are grateful for. This simple act raises your optimism above your genetic setpoint.

What will Expo East attendees walk away with from this keynote?

SA: They will walk away knowing how much our mindset can be a choice, how happiness is contagious and how to use small changes in our work routines to dramatically increase not only our happiness and success but those of others as well. They will also learn about why our pursuit of happiness cannot be self help, as the majority of our happiness comes from our social connections.

Don’t miss Shawn Achor speaking about the power of a positive mindset in business at Expo East!

Natural Products Expo EastWhat:Friday Keynote: Shawn Achor
When: 9-10 a.m., Friday, Sept. 13, 2019
Where: Hilton, Key Ballroom

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