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Supplements specific to the various ailments that challenge consumers comprise the largest meta-category in the industry. In fact, supplements and ingredients marketed to the... See Details
Issue article highlights:
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The NBJ Supplement Business Report has been the playbook for nutrition industry professionals for over two decades. We’ve included the Executive Overview of our marque report to... See Details
Cognitive nutrition seems to be the perennial next big thing for supplementation, and people who’ve cheered on that next big thing could be forgiven for their impatience. Indeed... See Details
There was a time when osteoporosis was something that happened to old people, and translated to doctor’s visits, a well-stocked cabinet and being resigned to your fate.
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The days of talking about anti-aging formulas or age prevention have long passed, but how an attitude of managed aging extends across other categories and concerns remains to be... See Details
It should be no surprise that gut health is the fastest growing category tracked in the Condition Specific Report. Probiotics have been the supplement for all seasons—and for a... See Details
Comb our data to see what products are growing in 22 categories, with 109 charts to see sales and growth by condition. Drill down another layer to see which ingredients are... See Details
Cognitive nutrition teeters on nutrition’s uncertain frontier. Sales are healthy—brain health supplements grew at 8.9 percent in 2016, and brain health concerns helped fuel a... See Details
Condition-specific: what is the perfect mix of ingredients and supplements for individual ailments? Learn the successes and pitfalls of companies focused on this question, and... See Details