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Natural Foods Merchandiser

5 recommended products for moms forming new habits

“Learning that what you’re feeding your children may be harming them can cause heartache and grief,” says Robyn O’Brien, author of The Unhealthy Truth (Random House, 2009) and founder of, a website dedicated to helping consumers understand how diet can play an important role in the management of allergies, asthma and attention deficit disorder. “Sometimes it’s easier to shoot the messenger rather than hear the message.” To keep mothers from spinning on their heels for the exit sign, it’s important that retailers help them focus on progress, not perfection. “Stress the 80/20 rule,” O’Brien says. “Eighty percent of the time you do the best you can; the other 20 percent, have the grace and flexibility to realize we live in a real world.”

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