If you haven’t already, meet Farah Ahmed, associate general counsel of the Personal Care Products Council (PCPC). Heading up the sunscreen and environmental and CRS committees at this U.S. cosmetics trade association, Ahmed is critical to making natural beauty mainstream—and chic.
“I am most excited to see how some of these once niche concepts have become integrated, core values of many multinational beauty corporations—proof positive that cosmetics can change the world.”
Ahmed is helping to bring natural and organic practices to some of the world’s largest cosmetics companies.
“The natural beauty category, in particular, has helped an entire industry of people who nurture, steward, manage, cultivate and promote the wise and expansive growth of natural, eco-friendly, fair trade, organic and socially responsible cosmetics.”