With abundant claims appearing on everything from makeup to shampoo, and neither the FDA nor the USDA regulating the use of "natural" and "organic" on beauty products, you likely need a little help navigating the beauty department.
What's your best ammunition against greenwashers? Shop at stores that implement their own ingredient standards, and stay up to date on no-no cosmetics ingredients. Then, learn about trustworthy labels to distinguish which products truly live up to their claims. Look for these common seals to align your beauty purchases with your values and preferences.