This data chart details consumer usage and spending for vitamins and childrens vitamins in the years 1999-2005.
Data fields for each of NBJ's 5 consumer classification include:
*Percentage of Adult US Population
*Number of Purchases per Month
*Dollars Spent per Month
*Annual Total Purchases
*Percentage of Total Purchases
Chart 46 provides consumer usage and spending patterns for the U.S. vitamin and childrens vitamin market and will help any executive trying to better understand the behaviors of vitamin consumers.