Winner: Sambucol Black Elderberry Original
A favorite traditional remedy, black elderberry now boasts clinical studies that show it can reduce the duration of flu symptoms. The yummy syrup is an easy sell to young children or anyone feeling under the weather.
Hero Nutritionals Yummi Bears Echinacea + Vitamin C & Zinc
NaturaNectar Immune Guardian
Winner: Source Naturals Theanine Serene with Relora
Along with research-backed calmatives like L-theanine (from green tea), GABA, and magnesium, this cutting-edge formula features Relora, a patented herbal extract blend that may relieve temporary anxiety.
Country Life Stress Shield
Natural Vitality Natural Calm
Winner: MegaFood One Daily
Made from fresh, local whole foods, this multi provides an ideal foundation to create a personalized supplement regimen based on your nutritional needs. Also certified free of GMOS, gluten, dairy, and soy.
Source Naturals Life Force Vegan Multiple
Winner: Doctor’s Best Natural Brain Enhancers PS & GPC
Only a handful of modalities have been shown to improve brain function. In this product, two well-researched phospholipids fill the brain with healthy fats to slow age-related cognitive decline and increase neuron-to-neuron firing. Like!
BeeAlive Energy SERJ
Stamba Daily Superfood Blend
Winner: Natural Vitality Kids Natural Calm Multi
Your kids will love the flavor of this easy-to-take liquid. You’ll love the 24 organic fruits and vegetables, DHA and EPA, and balanced calcium and magnesium—nutrients often missing from kids’ diets.
Culturelle Kids Chewables
Winner: ReNew Life Ultimate Flora Women’s Complete
Just one capsule delivers 90 billion CFU from probiotic strains selected specifically to meet women’s digestive and immune health needs, plus vaginal and urinary health. Purchases support nutrition assistance and education for children worldwide.
Bluebonnet Ladies’ Choice
Vitalah Prenatal Oxylent
Winner: Swisse Men’s Ultivite
You can rest easy about the quality of this men’s multivitamin from a best-selling brand in Australia, which imposes far stricter supplement manufacturing requirements than the FDA does here.
Doctor's Best Comprehensive Prostate Formula
Irwin Naturals Prosta-Strong
Winner: Enzymedica Digest Gold + Probiotics
The twin pillars of gut health meet here: Digestive enzymes work synergistically with probiotic flora that are specially coated to ensure their preservation and effective release in the lower intestine.
ReNew Life FiberSmart
Winner: GoodBelly Probiotics Gluten-Free Carrot Ginger
We love the refreshing taste of this nondairy, gluten-free probiotic beverage—and that each serving delivers 20 billion CFU of the much-studied probiotic strain Lp299v. It’s also soy free and vegan.
Nordic Naturals Nordic Probiotic
Swisse Ultiboost Inner Balance
Cleanse & Detox
Winner: Traditional Medicinals EveryDay Detox tea
Skip the demanding cleanse regimen in favor of this gentle but effective liver-supporting tea. From a leader in sustainability, this tea is made with dandelion, chicory, and Chinese “five-flavor berry” schisandra.
Flora Flor-Essence herbal tea blend
Winner: Nature's Plus Spiru-tein Gold
This complete protein powder mixes well, tastes great, and includes all the ingredients you want (immune-boosting mushrooms; chia, rice, pea, and flax proteins; and chlorophyll) without those you don’t (soy, sugar, fructose, and gluten).
Kate Farms Komplete
Orgain Organic Nutritional Shake
Winner: Twinlab CleanSeries
Setting a new standard for sports nutrition products, Twinlab identity-tests each ingredient, and the entire CleanSeries line is certified free of banned substances. You won’t find artificial dyes, flavors, or sweeteners; they’re also gluten free, non-GMO, vegan.
Designer Whey Sustained Energy
Natural Factors Vegan Protein High Protein Formula
Winner: Natural Factors PGX Daily Singles
Convenient packets make it easy to dissolve this unflavored blend of polysaccharide fibers into foods or beverages, including water; taken with meals, it may support normal glycemic levels and reduce cravings.
Now Super Cortisol Support with Relora
ReNew Life Total Diet Success
Winner: Nature's Way Ginkgold Eyes
A solid vision-support formula combines ginkgo, anthocyanin from bilberry, and the carotenoids lutein and zeaxanthin to help strengthen the eyes’ tiny capillaries, improve microcirculation, and protect the retina.
Nordic Naturals Omega Vision
Now Ocu Support
Winner: New Chapter Bone Strength Take Care
The star of this whole-food supplement is plant-sourced calcium from sea vegetables, which may be easier to digest than limestone-sourced calcium. Also contains bone-boosting partners vitamins D3 and K.
Garden of Life Vitamin Code Grow Bone
Jarrow Formulas Ultra Bone-Up
Winner: Nutrigold Red Yeast Rice + CoQ10 Gold
One-stop shopping for healthy cholesterol support: organic red yeast rice paired with a highly bioavailable form of coenzyme Q10 (to avoid depletion), plus citrus bergamot and potent vitamin E tocopheryl acetate.
Kyolic Aged Garlic Extract
Nordic Naturals Ultimate Omega + CoQ10
Winner: Twinlab BioPQQ Microtabs
These tasty, quick-dissolve microtabs are a convenient, fast-acting way to take this promising new brain and energy ingredient. Clinical studies indicate that PQQ may support energy-producing mitochondria as well as healthy cognitive function.
Mushroom Wisdom Amyloban 3399 from Lion's Mane
Jarrow Formulas Citicoline CDP Choline
Winner: Nordic Naturals Ultimate Omega
You can’t beat this top-quality, concentrated fish oil from a respected industry leader that invests in original research on the health benefits of its own products.
Coromega3 Big Squeeze
EuroPharma Terry Naturally Vectomega
Winner: NeoCell Beauty Bursts
These low-sugar, fruit punch–flavored soft chews could do for collagen what Viactiv did for calcium. A tasty way to get extra support for healthy skin, hair, and nails—plus joints and bones.
Twinlab Skin Within
Youtheory Collagen Advanced Formula
Winner: Choice Organic Teas Rest Assured
Warm up and wind down with a cup of this minty tea, containing soothing herbs like valerian, chamomile, and passionflower, from a company committed to organic, fair trade, and sustainability.
I Am Enlightened Creations I Am Sleepy
Swisse Ultiboost Sleep
Winner: Country Life Coenzyme B-Complex Advanced
This popular, gluten-free energy-support formula now offers key B vitamins in their active, coenzyme forms, plus new ingredient PQQ. It also supports sugar metabolism and the nervous system.
Organic India Vitality
Pyure Brands O.E.O. Organic Energy Optimization
Muscle Pain & Inflammation
Winner: Gaia Herbs Turmeric Supreme
Gaia’s unique formula delivers both supercritical CO2- and alcohol-extracted curcuminoids for the fullest possible spectrum of turmeric’s potentially beneficial phytochemicals. As with every Gaia product, ingredients are fully traceable online.
New Chapter Zyflamend Whole Body
Nutrigold Turmeric Curcumin Gold
Blood Sugar Balanace
Winner: Natrol Cinnamon Biotin Chromium
Research-backed antioxidant cinnamon extract works with biotin and chromium picolinate to support metabolism of sugar, protein, and fat, helping maintain healthy blood sugar levels for those already in the normal range.
Coral LLC Cinnamon 6
Nature’s Plus Sugar Armor