There are mushrooms, and then there are 'shrooms. And never at the twain shall they meet - until they meet the millennials. Subtitled "Your planet, your health, your super food!" we're not quite sure what specific health condition it targets, but if you "love life" - and what self-respecting millennial does not? - you'll get irie with this baggie, mon.
Millennials are already pill-wary, so they're looking to get their nutritional uber-load from anything other than a pill. Like a smoothie, or an espresso, or an espresso smoothie. Solis nutritional blends is all that -- cacao, turmeric, maca, astragalus, you name the super food du jour -- and you can get it inside a vaguely Aztec design that gently whispers, "Quetzalcoatl."
Tattoos. Eye patches. Bootleg liquor. Yeah, baby. The Fire Cider label has it all. The holy triumvirate of the millennial ouvre. What's that guy smoking, anyway? Unfiltered apple cider vinegar has a mystique that says roots, original, mmmm - how about a little raw wildflower honey tossed into the mix? Oranges, lemons - peels and all - then horse radish, turmeric and much more, steeped for six weeks. This supplemental elixir is supposed to get your metabolism going. Their website video
shows younger people who love it, while the geriatric set's geezer chins quiver with an "It is what it is" shrug. Thanks for your Social Security contribution, old man, but we're good.
Pioneering probiotic company UAS Labs is now under new, hipper management. For all those who know that probiotics are good for them but aren't exactly sure what they're specifically good for, UAS leaps beyond all that ennui and markets their post-modern packaging as simply for "a happier inside." Who doesn't want that? We also like the message aimed squarely at the mobile set: "UP4 learning more about the art, science and passion that goes into our products? Get in touch with us at www.up4probiotics.com." Bonus: It hits all the high notes of the lower GI: non-dairy, non-GMO, gluten-free, vegan, acid & bile resistant. Like!
Garden of Life
The top-selling SKU in the independent retail set, Garden of Life's mykind organics gets its ingredients from organic, whole-food sources. Take that, fermented USP synthetic vitamins! Because millennials want their nutrition from whole-food sources - and that need has finally met suppliers that can deliver the goods from actual organic plants like lemons, apples, basic, celery, tomatoes and herbs. No stearic acid in here!
Just look at that girl - her head is triple the size of her body! While not quite a common sight among millennials, this is an honest approach to a visceral need. This is not grandma on the porch - this is a real person with real needs. Everything from the snarky product name to outsized graphics speaks to the younger set.
Yet another example of "food-based" nutrition, supplements stalwart Rainbow Light threads the needle with not just whole-food-based ingredients but also available in one single tablet. The food-based ingredient lineup is accentuated with enzymes and probiotics to enhance easy digestion. But of course the packaging is 100 percent post-consumer recycled, and free of BPA, gluten, sugar, lactose, dairy, wheat, yeast, and artificial colors, flavors, sweeteners, preservatives and additives. Does it get any more pure than this?
Summer Life Naturals
It's been said that the cutting edge of youth fashion is driven by surfers while the cutting edge of nutrition is driven by hippies. Summer Life Naturals combines the two with a line of non-drowsy (because millennials want to get up, not down) herbs and fruits that are "gentle yet profoundly effective." And that surfer girl on the label? I want some of that Immune Impact, girlfriend! The product also speaks about sustainability and socially conscious practices, and of course in vegetarian capsules - available straight from Amazon if you don't want to hassle with actual, you know, people.