The Value(s) Shopper
Consumers are moving beyond price as their single purchasing filter as a new and complex world of values now influences purchasing decisions. Forward-thinking natural products companies are responding with mission-backed products and business models built around purpose.
- Trend: Regenerative sourcing practices
- Product example: Maple Hill Creamery 100% Grass-Fed Whole Milk Kefir
- Trend: Sustainable packaging
- Trend: Mission-based brands
- Product example: Waiakea Hawaiian Volcanic Water