Back to the Roots awakens the sleepy cereal category with an ultra-clean product made with just three USDA Organic ingredients: locally grown corn, cane sugar and sea salt. Our judges loved how BTTR is dedicated to educating kids on the importance of knowing where food comes from and eating simply. The brand accomplishes this by including playful sourcing information on the back of package, and even a recipe to make the flakes in your home kitchen. The lesson: eating well doesn’t have to be hard.