Best New Transparently Sourced Product: Gaia Herbs Maca Powder
Gaia Herbs is a true leader in transparency. Many of the herbs it sells are grown on its own farms. The supply chain on every other product is entirely transparent, too, but maca is a special product with special challenges. Popularity has exploded, and brokers are cutting corners. Maca grown in China is being passed off as maca from the plant’s original growing areas in South America. With so much going on in the maca trade, Gaia’s transparency and unassailable reputation are great for maca, but also good for the whole herbs and botanicals category.