The editors of Functional Ingredients magazine will hand pick the best ingredients on the show floor for each of eight categories: best science, marketing campaign, partnership, botanical, supplement, beverage, food, and most obscure. Think you’ve got something mighty at your booth? Email trunestad@newhope.com and tell us what you’ve got. Remember—Pabst Blue Ribbon won its award in 1893 and has been milking its status as “America’s best” for the last 119 years. Imagine how long you can milk your award!