New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

NBJ

NBJ Sports Nutrition & Weight-Loss Report

NBJ Sports Nutrition & Weight-Loss Report
After a lackluster 2009, during which SNWL reported flat overall growth—its worst performance on record, dating back to 1997 when NBJ first began to track the category—the year 2010 marked 9% annual growth, $2 billion in new sales, and $22.7 billion in total sales.

 

Order Now

 

View Table of Contents and Executive Summary

2010 shined a ray of light on the sports nutrition & weight loss market.  This was in large part to the annual double digit growth in the mass market channel.   The FDA continued to put the squeeze on the bad actors and show a more proactive role in pushing out the tainted products.  This 319-page report provides an analysis of trends, sales, FDA issues, ingredient concerns, and much more in the U.S. sports nutrition & weight loss market. 

NBJ's 2011 Sports Nutrition & Weight-Loss Report also features:

  • In-depth analysis of the major product categories and sales channels shaping two of nutrition's most controversial and successful categories, Pill Form and Meal Replacement Supplements
  • Review of three sports-nutrition categories, supplements, nutrition bars & gels, and sports & energy drinks & shots
  • Discussion of the key trends affecting each of these markets and the industry as a whole
  • 14 continuous years of data, including market size, growth, and revenue estimates for top companies in the industry
  • Discussion of the recent uptick in M&A activity in the space
  • Analysis of the SNWL value chain as it pertains to raw material & ingredient suppliers
     

What's new to the Sports Nutrition & Weight-Loss Report for 2011?

  • Historical timeline for perspective on the category and insights about its future
  • SWOT analyses for more than 30 industry leaders, plus updated profiles of an over 100 companies
  • Forecasts by product and channel through 2017
     



 

 

 

 

 

 

 

 

 

 

$2,995.00 



 

TABLE OF CONTENTS

 




 

$2,995.00 

 

1. EXECUTIVE SUMMARY 13

2. ACKNOWLEDGEMENTS & DEFINITIONS 15
2.1. ACKNOWLEDGEMENTS 15
2.2. RESEARCH METHODOLOGY 15
2.2.1. Disclaimer 16
2.2.2. Copyright 16
2.3. DEFINITIONS 16
2.3.1. SNWL Categories 16
2.3.2. Product Categories 19
2.3.3. Sales Channels 20

3. MARKET DATA & OVERVIEW 23
3.1. U.S. NUTRITION & SUPPLEMENT INDUSTRY 23
3.2. U.S. SPORTS NUTRITION & WEIGHT LOSS MARKET 24
3.2.1. Product Categories 25
3.2.1. Channel Sales 29
3.3. GROWTH & FORECAST 30
3.1. RECENT MERGERS & ACQUISITIONS 32
3.1.1. Designer Protein Acquires Designer Whey Brand from NEXT Protein 32
3.1.2. GNC Goes Public (Again) 33
3.1.3. BSN Opens New Doors to Consumer Whey Market for Glanbia 34
3.1.4. Private Equity Deals Aplenty 35
3.1.5. GSK Moves into Sports Nutrition with Acquisition of Maxinutrition 35
3.1.6. ConAgra Acquires Elan 36
3.2. HISTORY OF SNWL 36
3.2.1. 1920s 36
3.2.2. 1930s 36
3.2.3. 1940s 37
3.2.4. 1950s 37
3.2.5. 1960s 37
3.2.6. 1970s 37
3.2.7. 1980s 38
3.2.8. 1990s 39
3.2.9. 2000s 39
3.2.10. 2010s 41

4. SPORTS & ENERGY BEVERAGES 43
4.1. PRODUCT SALES 43
4.1.1. Top Companies 48
4.1.2. Sports Drinks 48
4.1.3. Energy Drinks 50
4.1.4. Energy Shots 51
4.2. CHANNEL SALES 53
4.3. GROWTH & FORECAST 54
4.4. TRENDS 56
4.4.1. Top Trends in Energy and Protein Beverages 56
4.4.2. Slower Growth Foreseen for Energy Drinks Category 57
4.4.3. Shot Products Offer a Burst of Growth and Innovation for Maturing Energy Drink Sector 58
4.4.4. Latin America: The World's Next Functional Beverage Hotspot? 62
4.4.5. Ingredients Backed with Good Science Help Formulators Hit the Energy Bull's Eye 62

5. SPORTS NUTRITION SUPPLEMENTS 65
5.1. PRODUCT SALES 65
5.1.1. Top Companies 69
5.1.2. Sports Powders & Formulas 72
5.1.3. Sports Pills 73
5.1.4. Sports Nutrition Hardcore Drinks 74
5.2. CHANNEL SALES 76
5.3. GROWTH & FORECAST 78
5.4. TRENDS 80
5.4.1. Six Ways to Have a Stand-Out Sports Nutrition Product 80
5.4.2. A Response to Consumer Reports’ Scary Supplements 81
5.4.3. Health Clubs and Gyms Driving Sports Supplement Sales 82
5.4.4. Health Clubs Evolving into Wellness Centers 85
5.4.5. Physique and Endurance Athletes Create Distinct Market Opportunities 85
5.4.6. Elite Athletes Eschew Dietary Supplements Over Fears of Contamination 88
5.4.7. The Next Nightmare: Geranium Extracts 89

6. WEIGHT LOSS MEAL REPLACEMENT SUPPLEMENTS 91
6.1. PRODUCT SALES 91
6.1.1. Top Companies 93
6.1. CHANNEL SALES 94
6.2. GROWTH & FORECAST 95
6.3. TRENDS 96
6.3.1. Weight-Loss Functional Products Focus on Promoting Fullness 96
6.3.2. Shakes Trump Pills in 2010 98
6.3.3. What Does FTC’s Final Order in Its Nestle BOOST Health Claims Case Mean for Industry? 98

7. NUTRITION BARS & GELS 101
7.1. PRODUCT SALES 101
7.1.1. Top Companies 103
7.1.1. Top Brands 104
7.2. CHANNEL SALES 105
7.3. GROWTH & FORECAST 106
7.4. TRENDS 108
7.4.1. Way Beyond Bars & Shakes 108
7.4.2. Future of Nutrition Bars Shaped by Lifestyle Brands and Functional Ingredients 109
7.4.3. Race for Sales Supremacy in Crowded U.S. Nutrition Bar Market Tightens 112
7.4.4. Growth of Gels and Chews Underscores Importance of Innovation in Bar Category 114

8. WEIGHT LOSS PILL FORM SUPPLEMENTS 117
8.1. PRODUCT SALES 117
8.1.1. Top Companies 119
8.2. CHANNEL SALES 120
8.3. GROWTH & FORECAST 121
8.4. TRENDS 123
8.4.1. Weight-Loss Supplement Sales Plummet Following Iovate’s Hydroxycut Recall 123
8.4.2. Weight-Loss Sales in 2010 Return to 2003 Levels in Wake of Hydroxycut Recall 127
8.4.3. New Weight-Loss Ingredients Offer Hope 128
8.4.4. Is Weight Loss Too Big to Fail? 129
8.4.5. Satiety Stands Out in Weight-Loss Sector 130
8.4.6. FTC Takes Action against Internet Marketers of Acai Weight-Loss Supplements 130

9. SALES CHANNELS & DISTRIBUTION 133
9.1. NATURAL & SPECIALTY RETAIL 133
9.2. MASS MARKET 136
9.3. MAIL ORDER/DRTV/DR RADIO 138
9.4. MULTI-LEVEL MARKETING 139
9.5. PRACTITIONER 141
9.6. INTERNET 142
9.7. TRENDS 144
9.7.1. Muscle Milk Goes Mass, Bringing Sports Nutrition into Mainstream Markets 144
9.7.2. Medifast's Multi-Channel Sales Approach Generates Double-Digit Revenue Growth 147
9.7.3. FTC Regulations Change the Marketing Landscape for Nutrition Direct Sellers 150
9.7.4. MyProtein.co.uk Poised to Tackle Germany's Online Sports Supplement Market 153
9.7.5. E-marketing: A Recession Essential for Every Company 156
9.7.6. NBTY Prioritizes Web Sales 157

10. SNWL RAW MATERIAL & INGREDIENT SUPPLY 159
10.1. SNWL VALUE CHAIN 159
10.2. RAW MATERIAL TRENDS 160
10.2.1. Sports Nutrition Drives Sales of Whey Proteins 160
10.2.2. Beta-alanine Emerges as Safe, Effective Performance-Enhancing Agent 161
10.2.3. FDA Cracks Down on Sildenafil Analogues 162

11. COMPANY SPOTLIGHTS & EXPERT INTERVIEWS 165
11.1. ALEX LEE: SPORTS NUTRITION IN CHINA 165
11.2. PROGRESSIVE METHODS PAY OFF IN DOWN ECONOMY FOR CORR-JENSEN LABS 167
11.3. HONEY STINGER PARTNERS WITH LANCE ARMSTRONG, BRINGS HONEY TO SPORTS NUTRITION 171
11.4. TEITELBAUM: WHAT'S HOT IN WEIGHT LOSS, ENERGY AND PERFORMANCE 173
11.5. WISCONSIN SPECIALTY PROTEIN STAKES OUT UNIQUE POSITION IN WHEY MARKET 175

 

SUPPLEMENT COMPANY PROFILES




 

$2,995.00 

 

12.1. 24-Hour Fitness (Apex Fitness) 179
12.2. Abbott Laboratories (Ensure, ZonePerfect, EAS) 182
12.3. Ajinomoto (aminoVITAL) 184
12.4. Applied Nutrition (Irwin Naturals) 186
12.5. AST Sports Science 187
12.6. Athletic Xtreme 189
12.7. Atkins Nutritionals 190
12.8. Bally Total Fitness Corporation 192
12.9. Basic Research/ Zoller Labs (Zantrex, Relacore) 193
12.10. Bio-Engineered Supplements and Nutrition, Inc. (BSN) 195
12.11. BioNutritional Research Group (Power Crunch) 197
12.12. Bioplex Nutrition 199
12.13. Bricker Labs 200
12.14. Carlyle Group/NBTY (Sundown Naturals, WorldWide, METRx, Body Fortress) 201
12.15. Chef Jay's (Tri-O-Plex) 204
12.16. CLIF Bar & Company 205
12.17. Coca-Cola (Powerade, Full Throttle, Odwalla) 207
12.18. Controlled Labs 208
12.19. Cortislim International Inc. 209
12.20. CytoSport 210
12.21. Dr. Pepper Snapple Group (Venom Energy) 212
12.22. EST Nutrition(Engineered Sports Technology) 214
12.23. Extreme Labs 215
12.24. First Endurance 217
12.25. Fizogen Precision Technologies 218
12.26. Forever Living 219
12.27. Forward Foods (Detour) 220
12.28. Gaspari Nutrition 222
12.29. General Mills/Small Planet Foods (Larabar) 224
12.30. General Nutrition Center, Inc. (GNC) 226
12.31. Glanbia (Optimum Nutrition) 229
12.32. Hammer Nutrition 231
12.33. Hansen Natural Corporation (Monster Energy) 233
12.34. Health Smart Foods, Inc. 235
12.35. Herbalife International 236
12.36. Hobarama (Bawls) 238
12.37. Honey Stinger 239
12.38. iForce Nutrition 241
12.39. Iovate Health Sciences (Hydroxycut, Xenadrine) 242
12.40. Iron Man Magazine (Muscle-Link) 244
12.41. iSatori Global Technologies 245
12.42. ISI Brands (Twinlab, Metabolife) 247
12.43. ISS Research (Oh Yeah) 249
12.44. Jay Robb Enterprices Inc. 250
12.45. Kaizen Nutrition 251
12.46. Kellogg Company (Kashi, Special K) 253
12.47. Kikkoman/Country Life (Biochem, Iron-Tek) 254
12.48. Kraft Foods (SouthBeach, Crystal Light) 255
12.49. Labrada Nutrition 256
12.50. Liberty Media (Bodybuilding.com) 258
12.51. Living Essentials (5 Hour Energy) 260
12.52. Mars, Inc. (Snickers Marathon) 262
12.53. Max Muscle Sports Nutrition 263
12.54. Maximum Human Performance (MHP) 265
12.55. Mega-Pro Inc. 267
12.56. Metabolic Response Modifiers (MRM) 268
12.57. Molecular Nutrition 269
12.58. Monarch/Big Red, Inc. (All Sport, Inc.) 270
12.59. Muscle Marketing USA 271
12.60. Naturade 272
12.61. Nature's Best (Isopure) 274
12.62. Nature's Products (Champion Nutrition) 275
12.63. Nestle (Powerbar, Boost) 276
12.64. Next Proteins International (Designer Whey) 278
12.65. NOW Foods 280
12.66. Nutrex Research 282
12.67. Nutrition Research Group (Advanced Nutrient Science) 283
12.68. NVE Pharmaceuticals (Stacker, 6-Hour Power) 284
12.69. Olympian Labs 285
12.70. Organic Food Bar 287
12.71. PepsiCo (Gatorade, SoBe, Amp, Propel) 288
12.72. Plethico/Natrol (Medical Research Institute/Prolab) 290
12.73. Premier Nutrition 292
12.74. Promax Nutrition Corp. 293
12.75. Red Bull 294
12.76. Rockstar, Inc. 296
12.77. S.A.N. Corporation (Bolt, V-12, Tight) 298
12.78. Sanofi-Aventis/Chattem (Dexatrim) 299
12.79. Schiff Nutrition International (Tiger's Milk, Fi-Bar) 300
12.80. Swander Pace/Genisoy Food Company, Inc. (MLO Products) 302
12.81. ThermoLife International 304
12.82. Think Products 305
12.83. Ultimate Nutrition 307
12.84. Universal Nutrition Corporation 308
12.85. Unilever (SlimFast) 309
12.86. USPlabs 311
12.87. Vitaquest International (Windmill Health Products) 313
12.88. VPX Sports Nutrition (Redline) 314
12.89. Wellements 316
12.90. Wellness International Network, Ltd 317
12.91. Wellnx Life Sciences (NX Labs, Slimquick) 318
12.92. Xyience Inc. 319

 

 

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish