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Superfoods & Superfruits 2016 [Deep Dive]


The nutrition industry touts the virtues of the latest and greatest supergreens and superfruits, however a lack of definition in the category, along with some unmet market expectations are prompting a transformation toward a more defined proposition ... one with a little less hype and a stronger focus on good products from nutrient-dense whole food ingredients.

Learn how suppliers are developing a next generation of blended superfood powders and playing to category strengths of high nutrient density, while also addressing some of the segment's challenges in manufacturing, applications and global supply chain in this latest Engredea Deep Dive edition.