Astavita Partners with Christina Pirello to Promote Healthy Living
Mount Laurel, March 1, 2007 – Astavita announced today that they have signed a one year sponsorship agreement with Christina Cooks TV series. Christina Cooks is a national healthy cooking program featuring Christina Pirello, an Emmy Award winning host and author.
Christina Cooks has, since its launch in 1997, been the only healthy cooking show on PBS and CN8 TV networks. Not only does Christina make healthy cooking fun and appetizing but she also talks to the viewers in such a way that they feel close to her, as if they were cooking together. Perhaps this is why her show easily draws up to 7 million loyal viewers each month.
“As a cook, I believe in and always recommend healthy foods and cooking, however, it is not easy to get all nutrients we need from food alone in today's modern society. So, I believe it is important to supplement our meals to maximize our nutritional well-being. After considerable research I concluded that the multi-functional antioxidant AstaReal® astaxanthin is a great start. I have been taking the Astavita brand of AstaREAL for more than six months and definitely feel the difference. I have noticed an increase in my overall energy level and improved recovery after workouts."
As part of the sponsorship agreement, Christina will be a spokesperson for Astavita and help to educate consumers on the research supporting AstaREAL and its related health benefits. Yasuko Kuroda, Vice President of Astavita comments, “Christina is such a creative cook. She is totally dedicated to help people maintain health through fun cooking. We are very excited to convey our health message through Christina.”
Astavita is the global brand of Fuji Chemical Industry Co., Ltd. of Japan. Fuji is the producer of AstaREAL astaxanthin with state of the art facilities in Hawaii and Sweden. AstaREAL is supported by years of safety and application research.
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