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Avatar Corporation Launches ProEssential(TM) Natural Antioxidants At 2008 IFT Annual Meeting + Food Expo

University Park, IL, June 16, 2008 -- Responding to the growing consumer demand for foods made with the natural ingredients, Avatar Corporation is launching ProEssential™ Natural Antioxidants.
In addition to Ascorbyl Palmitate, Citric Acid and Tocopherols, well known for their antioxidant attributes, Avatar’s ProEssential Natural Antioxidant line also features Rosemary Extracts.

Rosemary extracts have been shown to demonstrate more powerful antioxidant properties than many other natural antioxidants and to provide outstanding protection of food ingredients comparable to that of synthetic antioxidants, such as, BHT and BHA. Rosemary leaves have a long history of use as a culinary herb and its extracts also act as a medicinal agent and skin care ingredient.

Avatar Corporation offers an extensive line of both standard and deodorized ProEssential Rosemary Extracts for food and personal care applications. Deodorized extracts provide shelf-life extension of foods, such as, edible and frying oils, light-colored mayonnaise, dressings, sauces, marinades, light-colored confectionery and bakery fillings without adding taste, odor or color.

Avatar Corporation is well known in the food industry as a supplier of ProKote™ conventional and organic-certified lubricants and release agents. These core technologies remain a cornerstone of Avatar’s business, while future plans include expansion of its functional ingredient line. Understanding both the formulating and manufacturing aspects of food processing, Avatar is ready to address the unique needs of both with technologically distinct solutions.

Please stop by our booth #1248 at 2008 IFT, New Orleans for more information about ProEssential ingredients or ProKote processing aids or contact Avatar at 800-255-3181.

About Avatar Corporation:
Founded in 1982 the company manufactures and markets processing aids materials and ingredients for the food, pharmaceutical and personal care industries. Avatar’s strict manufacturing practices include compliance with cGMP (21 CFR Part 210 and Part 211), maintenance of a permanent U.S. FDA drug registration number and conformance with the USDA NOP for Certified-Organic products and Kosher requirements for OK Kosher-Certified products.

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