LAS VEGAS (Nov. 6, 2007) - Serious athletes and weekend warriors alike can benefit from Danisco’s BetaPower™ Natural Betaine, a remarkable ingredient that can enhance sports performance while also protecting against the effects of dehydration. “Historically, betaine is a nutrient used in animal and human nutrition,” says Mika Paulamaki, Global Product Director, Danisco. “But we found in new research that BetaPower™ Natural Betaine also improves athletic performance.”

In a number of recent clinical trials, BetaPower™ Natural Betaine was shown to improve
athletic performance, especially enhancing strength and power.These proven, observed
benefits hold great promise for athletes and sports enthusiasts who seek a competitive
edge in sports that involve high stress and heat conditions. Active people at all levels —
of resistance/weight training, track and field events and running — can benefit from
BetaPower™ Natural Betaine.

The natural betaine in BetaPower™ is extracted from the molasses of sugar beets. Also
known as trimethylglycine, BetaPower™ Natural Betaine is inherent in most living things,
but it's found in particularly high amounts in sugar beets, wheat, spinach and shellfish.
On a cellular level, betaine is an organic osmolyte that supports cell metabolism. As an
osmolyte, betaine plays a key role in protecting cells against dehydration and stress-related
water loss. It is highly compatible with enzyme function and stabilizes cellular metabolic
function under various kinds of stress such as overheating.

BetaPower™ Natural Betaine is highly soluble and stable, so it can be used in a wide variety of product formulations developed for sports performance/enhancement, nutrition and hydration. Naturally-derived BetaPower™ is readily bio-available, particularly when added to beverages. Other potential applications include: gels, sports bars, nutrition bars, drink mixes and snack products.

For more information, contact Ross Craig at 1-800-255-6837 x2523 or email
[email protected]