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Cargill’s CoroWise(TM) cholesterol reducer brand to co-sponsor 2006 Life Time Fitness Triathlon

Healthy new products including the CoroWise™ brand

Naturally Sourced Cholesterol Reducer™ to be sampled by participants

MINNEAPOLIS – Cargill’s CoroWise™ brand Naturally Sourced Cholesterol ReducerTM is co-sponsoring the 2006 Life Time Fitness Triathlon in Minneapolis on July 15. This is the fifth consecutive year that Cargill has supported the growing event, which boasts a $500,000 purse for professional athletes. More than 2,500 athletes, including 44 of the world’s best professional tri-athletes, will participate.

Triathlon competitors will swim in Lake Nokomis, bike around the scenic Mississippi River Parkway, and finish the race on foot through quaint urban neighborhoods, ending near Lake Nokomis. NBC Sports will provide television coverage of the event. The race offers an Olympic course and a short-course to provide 11 different race options that encourage participation from a wide range of athletes.

“Cargill promotes health and wellness among consumers by developing ingredient solutions that enable healthier consumer products, accelerating health innovation. We are proud to again co-sponsor this exciting world class triathlon event put on by Life Time Fitness,” said Steve Snyder, vice president sales and marketing, Cargill Health & Food Technologies.

CoroWise™ brand Naturally Sourced Cholesterol Reducer™ will be the primary ingredient brand featured by Cargill at the triathlon. Participants can sample exciting, delicious new products that contain CoroWiseÔ cholesterol reducers, including Nature Valley® Healthy Heart™ granola bars, as well as participate in consumer surveys. These activities allow Cargill to gain valuable consumer insights that will lead to the development of even more products that are relevant to consumers interested in heart health. Visit for more information.


Cargill is an international provider of food, agricultural and risk management products and services. With 142,000 employees in 61 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed. For more information, visit

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