AALESUND, Norway (March 1, 2007) — Baldur Hjaltason of EPAX AS, a world-leading supplier of concentrated, marine-derived omega-3 formulas developed to target specific health conditions, will be presenting "Purity Beyond Expectations," on Saturday, March 10 at 4 p.m. at the Global Supply Marketplace (booth #362) at the Natural Products Expo West at the Anaheim Convention Center.

Hjaltason will discuss various methods of omega-3 purification technology and why ultra-pure oil is crucial to the integrity of the omega-3 marketplace. He will also explain why measuring for pollutants is not the only factor that comes into play regarding the quality and purity of omega-3 oils.

As EPAX AS sales manager, Hjaltason is responsible for EPAX's B2B sales within United States, Japan and China. He has more than 20 years experience working in the omega-3 field and is a board member of several active committees including the Global Organization for EPA and DHA Omega 3 (GOED) and LipidForum, the Nordic Forum for Lipid Research and Technology. Hjaltason has also written several papers and book chapters related to the Omega-3 field.

About EPAX AS:
EPAX AS is headquartered in Aalesund with a global sales office in Lysaker/Oslo, Norway. Its production facility in Alesund is GMP- approved by the Norwegian Medicines Agency for manufacturing of API products. All of EPAX's business efforts reflect the company's core
commitment: Purity / Quality / Innovation. These values represent EPAX's commitment to offering products that are safe, pure and of consistent quality. EPAX AS offers concentrated Omega-3 EPA/DHA oils in the business-to-business segment under the brand name EPAX, available in a wide range of top quality formulas with different EPA/ DHA ratios focused on specific health conditions. EPAX is also available in TG or EE versions, including TG oils that are available in a deodorized TG/N version, which is virtually without taste and smell. For further information on EPAX AS, its products or clinical studies visit www.epax.com or contact marketing manager Gunilla Traberg at [email protected].

About Expo West:
Natural Products Expo West, www.expowest.com, is the largest natural products tradeshow in North America, spanning 250,000 square feet of exhibit space and attracting buyers from around the globe. This year's annual tradeshow and conference will host more than 1,500 exhibitors and welcome over 36,000 attendees.

# # #