MusclePharm Corp. (OTCQB: MSLP), a nutritional supplement company focused on active lifestyles, has signed a first-of-its-kind partnership with the Mr. Universe, Mr. World and Mr. Olympia title holder, actor, entrepreneur and former governor Arnold Schwarzenegger. Schwarzenegger has won more world bodybuilding titles than anyone in history and has produced the popular Arnold Classic in Columbus, Ohio for 25 years. As part of the collaboration, MusclePharm will launch the Arnold Series, an exclusive line of new nutritional supplements developed by Schwarzenegger and MusclePharm’s world-renowned scientific team.
The Arnold Series product line will initially launch with eight supplements supporting the four fitness pillars: performance, power and strength, nutrient support and recovery. It will be available domestically and internationally at health and nutrition stores as well as online retailers in September 2013.
“I’ve been on a crusade to promote fitness for more than four decades” said Schwarzenegger. “That has led to the largest health and fitness convention in the world, six books, seminars all over the globe and visits to all 50 states as chairman of the President’s Council on Physical Fitness. This vitamin and supplement line is the next step. After meeting with the MusclePharm team, learning about the company and spending time with the founders, I knew they were the perfect partners to start a line of nutritional supplements and continue promoting fitness around the world. Their passion for sports nutrition and science fits perfectly with my mission to help everyone discover the benefits of health and nutrition. I’m excited to partner with MusclePharm on the exclusive Arnold Series and develop this line of nutritional supplements that not only carry my name but also represent my lifelong commitment to fitness.”
“Arnold is a bodybuilding, fitness icon who is and has been a personal idol of mine since high school,” said Brad Pyatt, CEO and founder, MusclePharm. “His philosophy of ‘where there’s a will, there’s a way’ inspired me during my NFL career and while starting MusclePharm. Arnold embodies everything the MusclePharm brand stands for; it’s truly a dream come true and an honor to create the Arnold Series nutritional experience with him.”
MusclePharm was founded in 2008 by former NFL player Brad Pyatt and just four years later was named “Brand of the Year” by Bodybuilding.com. MusclePharm develops and manufactures daily supplement regimens to assist consumers and athletes with muscle building, weight loss and general fitness. All of the products, including the Arnold Series, are developed by leading nutritional scientists via a six-stage research process at the MusclePharm Sports Science Center & Research Center in Denver.