KIDS CUBES, a new chewable probiotic, has been selected as one of the finalists in the NutrAward competition by NEXT Innovation Summit (formerly Nutracon) that rewards companies for investing in rigorous scientific studies to prove the efficacy of finished products or ingredients.
With more than 100 submissions for the finished product category, UP4 KIDS CUBES prevailed as a leader in each of the six different categories:
- Viable product
- Emerging category
- Creative product concept
- Distinct health application
- Unique packaging
- Matchless marketing
KIDS CUBES Probiotics incorporate the extensively studied probiotic strain, Lactobacillus acidophilus DDS®-1 with 800 IU of vitamin D3 in a tasty vanilla chewable product that has appeal to kids and adults too. The product is room temperature stable, sugar free, non-GMO and gluten free. The striking packaging includes three blister packs of 20 cubes each for a 60 day supply. In addition, UAS LifeSciences has teamed up with Vitamin Angels to donate 25¢ for every package of KIDS CUBES sold. Vitamin Angels helps at-risk populations around the world by providing important nutrients that are a foundation for good health.
Extensively studied probiotic strain for optimum efficacy
UAS LifeSciences selected L. acidophilus DDS®-1 as the probiotic foundation for its product because the strain has been the subject of a variety of in vitro, animal and human studies. According to Chief Scientific Officer Dr. Greg Leyer, "Studies have focused on L. acidophilus DDS®-1 nutritional, technological, digestive and immune health properties making it one of the premier probiotic strains commercially available. When combined with vitamin D3, a vitamin found to be deficient in all age groups, KIDS CUBES provides important essential nutrients to kids of all ages."
Winner selected at NEXT Innovation Summit
The NutrAward winner is selected by a panel of industry experts, scientists and nutritionists as well as cumulative votes of registered attendees of Nutracon, Engredea and Expo West industry events. The winner will receive the award at the NEXT Innovation Summit on March 5, 2014 in Anaheim, Calif.