ANAHEIM, Calif., Mar 24, 2008 (BUSINESS WIRE) -- Nutracon 2008 concluded with fanfare as Maypro Industries ( www.maypro.com) received the coveted 2008 NutrAward for Oligonol(TM), a patented, all-natural antioxidant ingredient reported to promote healthy aging, reduce post-exercise fatigue, support the human defense system and reduce platelet reactivity in subjects with elevated risk of cardiovascular disease.
The NutrAward is strategically positioned as part of the Nutracon Conference ( www.nutraconference.com), which was held March 12-13 in Anaheim, Calif. and is produced by New Hope Natural Media, a division of Penton Media. Nutracon, held in conjunction with SupplyExpo and Natural Products Expo West, attracted the health and nutrition industry's senior-level innovators, brand managers, and professionals interested in sharpening their understanding of the impact of "next generation" ingredients, emerging markets and regulatory constraints.
Celebrating its 10th year, the NutrAward celebrates innovative, evidence-based health and nutrition ingredient and technology products. Core Naturals and Kyowa Hakko USA were also selected as award finalists. Oligonol, the 2008 award recipient, is a first-of-its-kind oligomerized polyphenol, exceeding traditional polyphenol products such as pine bark, grape seed and green tea in bioavailability and with higher antioxidant capacity than these phytonutrients, based on ORAC, TEAC and lipid peroxidation assays.
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"The NutrAward recognizes and acknowledges companies who are performing rigorous science to support their products," said Karen Raterman, Vice President of Content Development for New Hope Natural Media. "New Hope is proud to present the NutrAward in an effort to applaud and encourage companies to use science as a necessary approach for successful, evidence-based products in the marketplace."
"We are very proud and happy to receive this important award," stated Steve Yamada, President of Maypro. "Our mission is to help human beings live healthier and happier lives by using this unique product. We hope by winning this award, it will encourage innovation in the Japanese business community."
A distinguished panel of key industry experts, scientists, researchers and nutritionists, reviews submissions and selects finalists based on award criteria including: scientific merit, efficacy, market potential, safety, innovation and the ability to increase market credibility. Winners are determined by the panel and Nutracon attendees.
Past winners of this prestigious award are industry leaders and include: Enzymotec, American Biosciences, Unigen Pharmaceuticals, DMV International, Kyowa Hakko, Taiyo International, Quality of Life Labs/Maypro, Sabinsa Corporation and BASF.
New Hope Natural Media ( www.newhope.com), a division of Penton Media, Inc., is the leading media resource and information provider for the natural, organic and healthy products industry with print, in-person/event, and e-business products and services. Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company's market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its coinvestors. For additional information on the company and its businesses, visit www.penton.com.
Founded in 1977, Maypro Industries is a privately held, global supplier of nutraceutical ingredients to the nutritional supplement, sports nutrition, pet & veterinary, cosmetic, functional food and fine chemical industries. Headquartered in Purchase, N.Y., and with offices in Los Angeles, Tokyo and Shanghai, Maypro represents some of the world's largest nutraceutical ingredient manufacturers and supplies high-quality ingredients in the U.S., Japan, Europe, Latin America and throughout Asia. Over the past 30 years, Maypro has established itself as an industry innovator. It was the first to introduce such leading ingredients as Coenzyme Q10, chondroitin, glucosamine, alpha-lipoic acid and AHCC(R) medicinal mushroom in the U.S. market and launched leading U.S. and European patented, branded ingredients in Japan. For more information visit www.maypro.com.