New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

NBJ
NBJ Data Corner: Sports supplements

NBJ Data Corner: Sports supplements

Sports Nutrition has been a bright spot for the supplement industry for the first half of the decade, providing a nice reliable stream of double digit growth, despite occasional scandals like DMAA and a high level of suspicion of the sports supplement space among regulators. However, 2014 saw a sharp decline in growth with growth rates declining 5.1% to a still healthy, but not stellar 7.9% in 2014. Curiously, the largest decline in growth occurred in the mass market channel where sports nutrition product went from double-digit growth to decline in 2014. This could suggest that the core consumers for sports products are shopping in specialty stores like GNC, or even their local gym, while the less-dedicated customers.  Protein is the easiest path to building back momentum in the mass channel, but it may take creative thinking to broaden the appeal.

 

 

 

 

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish