The mass market retail channel includes grocery stores, drugstores, mass market retailers, club stores, convenience stores, and military outlets. All of these store types play an important role in Sports Nutrition and Weight Loss sales, often more than for other nutrition products. Young males purchasing on-the-go sports and energy drinks remains an important factor in the sales equation. While sports and energy beverages dominate sales in this channel, nutrition bars & gels and sports nutrition products also account for more than $1 billion in sales each. The $2.1 billion of nutrition bars and gels sold in the mass market retail channel in 2014 represented a growth in sales of 12.5 percent versus 2013, making it the fastest growing Sports Nutrition and Weight Loss category in the channel. The weight loss meal supplement category is the third largest Sports Nutrition and Weight Loss product category in the mass market retail channel with $1.7 billion in sales in 2014. Sales increased 3.7 percent year-over-year and now account for 8.0 percent of the Sports Nutrition and Weight Loss sales in this channel.

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