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Natural Foods Merchandiser

New protein products that perform from workday through workout

Protein is the keystone ingredient in the sports nutrition world, even finding its way into postmodern sports drinks formerly dominated by refined carbs, simple sugars and electrolytes. And while 5-gallon tubs of protein powders remain de rigeur for every self-respecting bodybuilder, smaller containers of protein powders are finding a home on the kitchen countertops of morning smoothie junkies, while protein bars have gone mainstream.

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