Every day, at fitness facilities across America, hard-training athletes can be seen drinking protein shakes post-workout. Whey is the undisputed protein of choice among active individuals because of the rapidly absorbed muscle-building support it provides. Optimum Nutrition (ON) produces Gold Standard 100% Whey™ which as been recognized year after year as America’s best-selling protein powder. Now the company is complementing their popular shakes with a crunchy whey protein bar called 100% Whey Crisp.

“While every flavor of our Gold Standard 100% Whey shakes mixes up easily with just a glass and spoon, the demands of modern life have a way of pressing people for time,” said Stephanie Linane, Food Scientist at ON’s GMP registered production facility in Aurora. “That’s why we’re introducing this clean eating whey protein bar that can be taken along and enjoyed just about anywhere. It’s the only all-whey protein bar made with crisps, which give both the Marshmallow Treat and Double Rich Chocolate flavors their sweet crunchy appeal.” 100% Whey Crisp bars provide 26 grams of whey protein and just 2.5 or 4.5 grams of fat per serving, depending on flavor.

Known for consistent quality and trend-setting innovation, Optimum Nutrition was founded in 1987 to fill a void in the sports nutrition marketplace. This company is distinguished not only by offering a comprehensive line of bar, powder, tablet, capsule, softgel and liquid products, but by maintaining company owned and operated production facilities to assure the highest standards of purity, mixability, potency and taste.