Natural Foods Merchandiser

Supplement picks: Bountiful botanical selections

Having herbal discussions might not be easy. But your customers—especially younger ones—are buying. A Gen X or millennial woman that takes more than five supplement pills a day—more than any other user segment—is the most likely average American herbal supplement user. And she’s more likely than any other group to believe that herbals are “very safe.” Here are some we, and she might, like.

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