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TMR debuts sports nutrition line at Expo West

TMR debuts sports nutrition line at Expo West
Trace Minerals Research enters the sports nutrition market with its TMRFIT SERIES line of workout products and introduces Children’s Chewable Probiotic.

Trace Minerals Research (TMR), a leading provider of trace mineral based supplements for more than 40 years, will enter the sports nutrition market with the introduction of its TMRFIT SERIES™ line of high-quality workout products at the Natural Products Expo West trade show and conference, which is being held March 6 to 8 at the Anaheim Convention Center in Anaheim, Calif. TMR will also introduce Children’s Chewable Probiotic as a new addition to its children’s line of product offerings.

The TMRFIT SERIES line of sports nutrition products includes Pre-Workout, Post-Workout, and Liquid ZMA. Each product contains no artificial colors, flavors, or sweeteners, is Non-GMO, gluten free, certified vegan, and is made with only the highest quality ingredients for elite athletes who know that clean supplements are essential for heightened performance.

“Sports nutrition has always been a market in which we thought we could thrive and we feel like now is the perfect time to dive in to this industry,” said Dave Chambers, national sales manager for TMR. “We’re already known in the industry as having one of the premiere lines of performance electrolytes that are manufactured under strict good manufacturing practices (GMP) with the highest quality ingredients, but now we want to expand that line to include clean sports nutrition and workout products for elite athletes who want to take their training to the next level.”

Pre-Workout has a great-tasting natural raspberry lemonade flavor and has been carefully formulated to be an all-in-one supplement that is taken before any workout to help prepare the mind and muscles for intense training and performance. It’s formulated with important nutrients like branch-chain amino acids (BCAAs), creatine, beta-alanine, citrulline, arginine, natural caffeine from green tea and guarana, and B-vitamins to help support mental focus, energy, strength, power, endurance, circulation, hydration, and immune function. TMR then supercharges the formula with ConcenTrace®, which provides over 72 electrolytes to support efficient hydration and nutrient assimilation.

Post-Workout has a great-tasting natural strawberry lemonade flavor and is also formulated to be an all-in-one supplement that is taken after a workout to help the muscles grow and recover after intense training and to reduce post-workout fatigue. It’s formulated with important nutrients like BCAA’s, glutamine, betaine, organic beet root, arginine, beta­-hydroxy-beta­-methylbutyrate (HMB), and taurine to help support recovery, muscle repair and growth, speed, strength, endurance, circulation, and hydration. It is also supercharged it with ConcenTrace to support efficient post-workout hydration and nutrient assimilation. Both Pre-Workout and Post-Workout have been packaged in single-serving packets that can be taken anywhere instead of bulky tubs or jars that are inconvenient when on the run.

The final product TMR will be launching in its TMRFIT SERIES line is Liquid ZMA, which has been formulated with 450mg of Magnesium Aspartate, 30mg of Zinc Aspartate, 11mg of Vitamin B6, and a great-tasting natural berry flavor to help support healthy sleep, recovery, strength, and endurance. Some of the most important recovery after an intense workout occurs during sleep. Magnesium helps relax the muscles, which is particularly important for deep sleep when muscle repair and recovery occurs. In addition, studies have shown a correlation between healthy levels of zinc and magnesium to the body’s ability to produce testosterone, making these minerals essential for greater gains and for anyone wanting to build muscle or burn fat. Liquid ZMA is one of, if not the first liquid ZMA on the market and has also been supercharged with over 72 electrolytes from ConcenTrace.

Finally, TMR will be introducing Children’s Chewable Probiotic as part of its line of children’s product offerings. It’s formulated especially for children with a tasty natural concord grape flavor and contains four natural probiotic strains of friendly, viable organisms to help support and maintain healthy intestinal flora balance. A balance of healthy intestinal flora helps support the body’s immune system and can help avoid occasional indigestion and digestive upset. Children’s Chewable Probiotic is gluten free, non-GMO, and certified vegetarian.

Both Pre-Workout and Post-Workout are available in a 20-serving box of single-serving packets and carry an MSRP of $61.69 and $64.89, respectively. Liquid ZMA is a 30 ounce bottle, providing 30 servings at an MSRP of $30.99. Children’s Chewable Probiotic is available in a 30-chewable glass bottle for an MSRP of $14.99. All TMR products come with an unconditional “Feel the Difference or Your Money Back” satisfaction guarantee and will be available in natural and specialty health food stores throughout the country. TMR will be offering samples of all new TMRFIT SERIES products, Children’s Chewable Probiotic and other recently launched products in booth #1334 at Expo West.


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