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Twinlab CleanSeries ups the protein ante

Twinlab CleanSeries ups the protein ante
New high-quality protein line was recently awarded a 2013 NEXTY Award for innovation and trend-setting in the natural products industry.

According to the National Marketing Institute Health and Wellness Database, the protein market is growing at an exponential rate with 41 percent of U.S. consumers asking for more protein in their diets. Companies are clamoring to jump on the bandwagon to bring to market supplements made from a variety of protein sources. Additionally, protein product retail sales grew $2 billion worldwide from 2006 to 2011 with 45 percent of polled consumers actively seeking out high protein products. Twinlab Corp., through its CleanSeries brand, has brought to market a unique and standard-setting line of protein products that are:

  • Independently certified by the NSF International product certification program to verify that products meet nutrient label claims
  • Certified gluten-free by NSF
  • Non-GMO tested by an independent third-party lab using polymerase chain reaction (PCR) testing for genetically modified DNA to a limit of 0.9 percent
  • Batch tested by HFL for banned substances in accordance with HFL’s Informed Choice and Informed Sport programs

Topping off an impressive list of certifications, CleanSeries was recently awarded a 2013 NEXTY Award—an industry forecasting achievement that recognizes innovation and trend-setting in the natural products industry.

Twinlab CleanSeries’ official spokesperson, Joel Harper, is a celebrity fitness guru and Dr. Oz’s personal trainer. He is constantly asked by his clients about nutrition and supplements, including advice on protein intake.

“High-protein diets, like the Paleolithic diet, are very popular right now because they promote weight loss through minimizing carbohydrates, particularly ‘simple’ processed carbs,” says Harper. “But some people think they can just eat a pile of meat and that will do it. Athletes of all levels need a higher quality protein source that is balanced with other nutrients to have a good workout, recover well, and work out again. Protein supports recovery by building and repairing tissues, but it can also enhance a workout when eaten in specific amounts beforehand. Twinlab’s CleanSeries protein products have an excellent nutritional profile and really balances out the protein with other key nutrients for before and after a workout.”

The growing CleanSeries line features four protein formulas and a total of six SKUs when factoring in flavors:   

CleanSeries™ Veggie Protein: Formulated especially for vegetarian athletes. (Available July 2013)

  • 21 grams vegetarian protein per serving, from chia seeds, sprouted brown rice, chlorella and pea, to promote muscle repair and recovery
  • Enzyme-assisted formula to help aid digestion
  • No cholesterol and no lactose

CleanSeries™ Sport Protein: Advanced muscle repair and recovery formula

  • 23 grams high-quality protein per serving to support lean muscle growth
  • Promotes muscle repair and helps aid recovery
  • Enzyme-assisted formula to aid digestion

CleanSeries™ Whey Protein Isolate: Premium cross flow, ultra filtered and fast-absorbing whey isolate

  • 23 grmas protein per serving from premium cross flow ultra-filtered whey protein isolate
  • Promotes muscle repair and helps reduce recovery time
  • Delivers only 110 calories per serving, no fat and only 2 grams sugar per serving

CleanSeries™ Soy Protein Isolate: Versatile, unflavored protein from 100 percent heart-healthy soy isolate

  • 30 grams of superior quality protein per serving
  • 100 percent soy protein isolate, a complete vegetable protein source
  • Zero cholesterol and sugar free

“Protein supplements continue to grow in popularity, and providing consumers with unique choices is one way we’re innovating, both in the diet and sports supplements arenas,” says Marc Stover, director of marketing for Twinlab. “CleanSeries is based on science to deliver top protein supplementation, geared toward both the recreational and serious athlete, in several great-tasting formats.”

CleanSeries products are available at select Sprouts Markets nationally as well as select Whole Foods and Twinlab is continuing its rollout to other forward-thinking health and natural food stores.

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