Los Angeles, CA—February 6, 2004--24 Hour Fitness®, the world's largest privately owned and operated fitness center chain has signed an exclusive, long term agreement with Health Club Panel Network™ (HCPN), the nation’s largest provider of advertising and marketing opportunities in health clubs. This addition increases the HCPN network to over 1,800 clubs nationwide – more than six times that of any other company in the industry – delivering over six million active, upscale and influential consumers every month to leading brands.
A unique and exciting new advertising medium, HCPN provides the bridge between health clubs and top national brands eager to advertise using panels and promotions in the highly impactful health club environment. HCPN will hold exclusive in-club media rights in the more than 300 U.S. 24 Hour Fitness® clubs and will immediately begin placing panels in each club in preparation for advertising from various members of HCPN's active client list, such as Nissan, Nestle, American Express, P&G, Atkins Nutritionals, Kraft and Pfizer.
“HCPN’s devoted focus to the health club industry as well as their strong credibility helped finalize our decision to join forces with them,” said Linell Killus, Senior Vice President of Marketing for 24 Hour Fitness®. “We’re eager to have the high caliber advertising and marketing that they provide.”
“24 Hour Fitness® is a true visionary company in the health club industry, and now the largest chain in our growing club network”, said Richard Hirsch, EVP Marketing and Business Development for HCPN. “We are not only thrilled to offer 24 Hour Fitness® as part of our traditional network, but look forward to developing new programs and opportunities for our clients that specifically leverage the unique assets of 24 Hour Fitness®,” he added.
Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves over 2.7 million members in more than 300 clubs across 16 different states. Celebrating its 20th anniversary in 2003, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. Supporting the communities it serves, 24 Hour Fitness sponsors many charitable events and organizations including the United States Olympic Team, American Cancer Society and the Magic Johnson Foundation.
Founded in 1995, HCPN has grown to become the largest and most reputable player in the field of health club advertising and marketing. In addition to 24 Hour Fitness®, the company’s exclusive club partner list includes Gold's Gym, LA Fitness, Spectrum Clubs, Women’s Workout World, Holme’s Place, World Gym, Powerhouse Gym, Lucille Roberts, Synergy Fitness and Bodies in Motion. Club owners benefit from HCPN through the generation of additional non-dues revenue, enhanced member retention and additional traffic driven from promotional events sponsored by HCPN’s advertising clients. HCPN is headquartered in Los Angeles.