New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

7-Eleven and Natural Precepts Introduce Innovative Functional Beverage

DALLAS, Aug. 16 /PRNewswire/ -- Taking the functional beverage concept to
the next level, YES!, containing significant amounts of 12 vitamins,
8 antioxidants, 10 fortified minerals, 70 trace minerals, 22 amino acids and
other essential nutrients, will be highlighted at this year's NACS Show by
Natural Precepts, LLC. YES!, short for "Your Essential Source", is a drink
that provides a 75% absorption rate for these needed nutrients, approximately
five times the absorption rate for multivitamin tablets and capsules.
Exclusive to 7-Eleven through August 2005, YES! is available in the vault at
participating 7-Eleven(R) stores.

With the tremendous growth of the functional beverage segment, Natural
Precepts and 7-Eleven saw an opportunity to take the concept a step further.

"As both a functional beverage and a vitamin supplement, YES! is well
positioned to fit the needs of the 7-Eleven consumer," said Jessica Strauss,
7-Eleven category manager of non-alcoholic beverages product development. "We
are pleased with the flavor profile and excited about the potential of this
new product."

The development team first began work on the innovative project last
November facing the challenge of adding multiple vitamins, minerals and other
nutrients without sacrificing taste. Several flavors were presented, and
"Cherry Twist" proved the favorite.

YES! provides a great example of 7-Eleven's commitment to team
merchandising, working hand in hand with manufacturers to bring new and
innovative products to market. "This first-to-market product, and I'm sure
many others, would likely stay on the back-burner without a visionary retailer
like 7-Eleven, who also has the logistics systems and store network in place
to put a new product before millions of consumers in a very short time," said
Natural Precepts CEO David Rockhold.

For more information about YES!, go to .

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience
retailing industry. Headquartered in Dallas, Texas, 7-Eleven, Inc. operates
or franchises approximately 5,800 7-Eleven(R) stores in the United States and
Canada and licenses more than 22,700 7-Eleven stores in 17 other countries and
U.S. territories throughout the world. During 2004, 7-Eleven stores worldwide
generated total sales of approximately $41 billion. Find out more online at .

About Natural Precepts, LLC
Natural Precepts is a privately owned company established in 2003 to
provide new and innovative liquid nutritional products to nutraceutical
companies across the United States. Based in Winnsboro, LA, Natural Precepts
began marketing its own brand of nutritional products in January of 2004 and
realized a 150% increase in sales. This sales growth is continuing in 2005
with YTD sales up 68% over 2004. Find out more online at .

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.